rotary’s global quest rotary’s global quest keys to recruiting and retaining members
TRANSCRIPT
Rotary’sGlobal Quest
Rotary’sGlobal Quest
Keys to Recruiting and Keys to Recruiting and Retaining MembersRetaining Members
Keys to Recruiting and Keys to Recruiting and Retaining MembersRetaining Members
Over the past 96 years, Over the past 96 years, Rotary Clubs have covered the worldRotary Clubs have covered the world
Rotary Membership increased Rotary Membership increased dramatically during the last centurydramatically during the last century
0
200000
400000
600000
800000
1000000
1200000
1910 1920 1930 1940 1950 1960 1970 1980 1990 2000
Membership declined for the past 3 yearsMembership declined for the past 3 yearsRotary International Membership Change Worldwide for the Past Decade
-40,000
-30,000
-20,000
-10,000
0
10,000
20,000
30,000
40,000
1988-89 1989-90 1990-91 1991-92 1992-93 1993-94 1994-95 1995-96 1996-97 1997-98 1998-99 1999-00
Charter Members Existing Clubs Net Growth
What excuses do we hear about meeting What excuses do we hear about meeting the Membership Challenge?the Membership Challenge?
Recruiting has been difficultRecruiting has been difficult Younger people don’t seem to have the Younger people don’t seem to have the
time available for Rotary time available for Rotary Changing economy Changing economy Membership attritionMembership attrition
Do we spend enough time and effort Do we spend enough time and effort Recruiting New Rotary Members and Recruiting New Rotary Members and Retaining Them?Retaining Them? In business we spend a significant effortIn business we spend a significant effort
in recruiting and inducting newin recruiting and inducting new
staff membersstaff members We also invest a lot of timeWe also invest a lot of time
and effort in recruiting new and effort in recruiting new
customers.customers.
Let’s meet the Let’s meet the Membership ChallengeMembership Challenge
with provenwith provenformulas...formulas...
mmeemmbbeerrsshhiipp = = E + 3RE + 3R EExtend xtend
RRecruitecruit
RRetainetain
RRevitalizeevitalize
Extend:Extend: Form New Clubs Form New ClubsOpportunity for more people to participate in Rotary by offering more options in your community:Opportunity for more people to participate in Rotary by offering more options in your community:
Time of dayTime of day Day of WeekDay of Week LocationLocation Club SizeClub Size Open ClassificationsOpen Classifications
RecruitRecruit New Members New Members
Set a challenging goal for your club:Set a challenging goal for your club: How do you feel when you see a low or no growth goal?How do you feel when you see a low or no growth goal? Do you feel energized and really challenged?Do you feel energized and really challenged? How about a goal of 3%? 6%? 9%? 12% 15% more??How about a goal of 3%? 6%? 9%? 12% 15% more??
RecruitRecruit New Members New MembersRecognize the urgency of Rotary MembershipRecognize the urgency of Rotary Membership
““We’re either Expandable or Expendable” -Robert SchullerWe’re either Expandable or Expendable” -Robert Schuller
Utilize a “fireside chat” to brief entire family before inductionUtilize a “fireside chat” to brief entire family before induction
RetainRetain Your Current Members Your Current MembersMembers are the life blood of a Rotary Members are the life blood of a Rotary
ClubClubYour club’s most valued asset is its Your club’s most valued asset is its
membersmembersNurture and grow your membership!Nurture and grow your membership!
Orient Orient the new member properlythe new member properly Orient Orient the new member properlythe new member properly
Member and spouse if possibleMember and spouse if possibleEvening of Rotary orientationEvening of Rotary orientation
Club History and ProjectsClub History and Projects Four Avenues of ServiceFour Avenues of Service Rotary InternationalRotary International The Rotary FoundationThe Rotary Foundation
Member and spouse if possibleMember and spouse if possibleEvening of Rotary orientationEvening of Rotary orientation
Club History and ProjectsClub History and Projects Four Avenues of ServiceFour Avenues of Service Rotary InternationalRotary International The Rotary FoundationThe Rotary Foundation
InductInduct new members properly new members properly InductInduct new members properly new members properly
Significant ceremony with spouseSignificant ceremony with spouse Provide (options)Provide (options)
Four Way TestFour Way Test Object of RotaryObject of Rotary Rotary Basic LibraryRotary Basic Library Certificate of MembershipCertificate of Membership Pin, Badge, BannerPin, Badge, Banner PublicationsPublications
Significant ceremony with spouseSignificant ceremony with spouse Provide (options)Provide (options)
Four Way TestFour Way Test Object of RotaryObject of Rotary Rotary Basic LibraryRotary Basic Library Certificate of MembershipCertificate of Membership Pin, Badge, BannerPin, Badge, Banner PublicationsPublications
EducateEducate the New Member the New MemberMany members of a typical Many members of a typical
club may know very little club may know very little about Rotaryabout Rotary
Some members who leave Some members who leave were never really were never really knowledgeable Rotariansknowledgeable Rotarians
EducateEducate the New Member the New MemberRotary program once a monthRotary program once a monthgood Rotary speakersgood Rotary speakersslides and videos about Rotaryslides and videos about RotaryAmbassadorial Scholars, youth Ambassadorial Scholars, youth
exchanges, RYLA participants, exchanges, RYLA participants, GSE, Rotaract, Interact,GSE, Rotaract, Interact, ... ...
New Member BadgeNew Member BadgeGive a Give a RedRed Badge and a list of Badge and a list of
requirements to meet beforerequirements to meet before
being given a being given a BlueBlue Badge BadgePotential requirements:Potential requirements:
club attendance; serving as sergeant-at-arms, club attendance; serving as sergeant-at-arms, greeter, song leader, club committee member; greeter, song leader, club committee member; presenting programs; making up; attend board presenting programs; making up; attend board meeting; club social activity and/or fund meeting; club social activity and/or fund
raising event; district event attendanceraising event; district event attendance
Club CommitteesClub CommitteesFund RaisersFund RaisersBoard MeetingsBoard MeetingsClub MeetingsClub MeetingsClub Social ActivitiesClub Social Activities
InvolveInvolve the Rotarian in: the Rotarian in:InvolveInvolve the Rotarian in: the Rotarian in:
AssignAssign the new club member the new club member
as a delegate to the as a delegate to the
district conference district conference
and have them report and have them report
to the clubto the club
to find two or three other new to find two or three other new members from among his/her members from among his/her peer grouppeer group
AskAsk the new memberthe new memberAskAsk the new memberthe new member
What can be done for small clubs?What can be done for small clubs?
Continue with current recruiting/retention Continue with current recruiting/retention approach?approach?
Merge with another club?Merge with another club?
Give up Charter and Disband?Give up Charter and Disband?
Answer:Answer: Revitalize!Revitalize!
RevitalizeRevitalize a small club a small club Evaluate current logisticsEvaluate current logistics Draw up a demographic profileDraw up a demographic profile Compile a classification survey listing Compile a classification survey listing
business and professional activities in business and professional activities in your communityyour community
Are you making full use of all types of Are you making full use of all types of membership?membership?
RevitalizeRevitalize a small club a small club Invigorate Programs and ActivitiesInvigorate Programs and Activities
focus on service projects that make a vital focus on service projects that make a vital contribution to the communitycontribution to the community
establish good working relationships with the local establish good working relationships with the local mediamedia
What are your club’s best assets?What are your club’s best assets? Use methods similar to new club extension Use methods similar to new club extension
where existing nucleus is weakwhere existing nucleus is weak
mmeemmbbeerrsshhiipp = = E + 3RE + 3R EExtend xtend
RRecruitecruit
RRetainetain
RRevitalizeevitalize
Why Join Rotary?Why Join Rotary?Rick King, Rick King,
President of President of Rotary Rotary International gave International gave 20 answers to 20 answers to this question...this question...
Why Join Rotary?Why Join Rotary?1. Friendship1. Friendship
2. Business Development2. Business Development
3. Personal Growth and Development3. Personal Growth and Development
4. Leadership Development4. Leadership Development
5. Community Citizenship5. Community Citizenship
Why Join Rotary? Why Join Rotary? 6. Continuing Education6. Continuing Education
7. Fun7. Fun
8. Development of Public Speaking 8. Development of Public Speaking SkillsSkills
9. Citizenship in the World9. Citizenship in the World
10.Assistance When Traveling10.Assistance When Traveling
Why Join Rotary? Why Join Rotary? 11. Entertainment11. Entertainment
12. Development of Social Skills12. Development of Social Skills
13. Family Programs13. Family Programs
14. Vocational Skills14. Vocational Skills
15. Development of Ethics15. Development of Ethics
Why Join Rotary? Why Join Rotary? 16. Cultural Awareness16. Cultural Awareness
17. Prestige17. Prestige
18. Nice People18. Nice People
19. Absence of “Official Creed”19. Absence of “Official Creed”
20. Opportunity to Serve20. Opportunity to Serve
WhoWhoTouchedTouched
You?You?And made you a Rotarian?And made you a Rotarian?
AndAndWhoWho
Will You Will You Touch?Touch?
How can we meet the How can we meet the Membership Challenge?Membership Challenge?We Must We Must Lead.Lead.Rotary Club Officers areRotary Club Officers areLeaders of Leaders.Leaders of Leaders.Leaders Like to be Leaders Like to be LedLed..We must also We must also Lead by ExampleLead by Example..
When Thomas Edison invented When Thomas Edison invented
the light bulb, he tried over the light bulb, he tried over 20002000 experiments before he got it to experiments before he got it to work...work...
““I never failed once.I never failed once.It just happened to be a It just happened to be a 2000-step process.” 2000-step process.” -- Thomas EdisonThomas Edison
An example of leadership…An example of leadership…Edison NJ USA Rotary ClubEdison NJ USA Rotary Club
July 1997:July 1997:18 members18 members
November 1998:November 1998:
5858 members members
Sponsored a Sponsored a Rotaract ClubRotaract ClubSponsored Sponsored SevenSeven Interact Clubs Interact Clubs
Light up your Light up your club with new club with new
members!members!
Taking Action on the Membership Challenge
Taking Action on the Membership Challenge
Additional resources are Additional resources are available at www.rotary.org available at www.rotary.org on task force web pages and on task force web pages and
discussion forumsdiscussion forums
Additional resources are Additional resources are available at www.rotary.org available at www.rotary.org on task force web pages and on task force web pages and
discussion forumsdiscussion forums([email protected])
Presentation developed byPresentation developed byRobert W. NelsonRobert W. Nelson
10701 Stanmore Drive10701 Stanmore DrivePotomac, MD 20854 USAPotomac, MD 20854 USA
Email: [email protected]: [email protected]
Presentation developed byPresentation developed byRobert W. NelsonRobert W. Nelson
10701 Stanmore Drive10701 Stanmore DrivePotomac, MD 20854 USAPotomac, MD 20854 USA
Email: [email protected]: [email protected]