rotary social business strategy presentation from the 2012 ri convention in bangkok
DESCRIPTION
Rotary will increasingly use digital, social strategies to engage Rotarians, the “family of Rotary”, and the general public.TRANSCRIPT
![Page 1: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/1.jpg)
Rotary’s Social Business Strategy
![Page 2: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/2.jpg)
Now: Rotary talks, everyone listens
Future: Rotarians talk
The world listensconnect
collaborate
engagespartners
![Page 3: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/3.jpg)
What do these Rotarians have in common?
![Page 4: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/4.jpg)
What do these Rotarians have in common?
![Page 5: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/5.jpg)
What do these Rotarians have in common?
![Page 6: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/6.jpg)
NOWLack of collaborative platforms is keeping Rotarians separated.
Collaborative Platforms
![Page 7: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/7.jpg)
FUTURE
Collaborative Platforms
![Page 8: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/8.jpg)
Background
How can we better connect Rotarians
To maximize impact
Using social media
![Page 9: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/9.jpg)
Rotary will increasingly use digital, social strategies to engage Rotarians, the “family of Rotary”, and the general public.
Rotary’s social business strategy
These tools will make it easier for Rotarians to build and deepen relationships with one another and to discuss and collaborate on Rotary-related business.
![Page 10: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/10.jpg)
Making Connections Today
• International Convention
• International Assembly
• Zone Institute
• Friendship Exchange or GSE
• Rotarian Fellowships
• Mutual Friends
![Page 11: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/11.jpg)
Connecting with Member Profiles
• Private groups based on Rotary business needs
• Ability to contact others through the platform
• Network of contacts based upon user needs
• Comprehensive Rotary calendar containing local events
• Comprehensive profiles, searchable by attributes and interests
![Page 12: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/12.jpg)
Member Profiles
Big Picture: Social Business & Other Key Rotary Initiatives
![Page 13: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/13.jpg)
Idea Platform
• find others who want to help
• a desire to begin a project
• seek input and validate the idea
• a common passion
![Page 14: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/14.jpg)
Idea Platform
![Page 15: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/15.jpg)
Idea Platform
![Page 16: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/16.jpg)
Idea Platform
![Page 17: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/17.jpg)
Rotary App Store
• want to know what’s available
• need help evaluating solutions
• looking for a better way to manage club business
![Page 18: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/18.jpg)
What is an “app store?”
Rotary App Store
![Page 19: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/19.jpg)
Rotarians can help each other select the best online tools!
Rotary App Store
Why does Rotary need an app store?
![Page 20: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/20.jpg)
Rotary Club Locator in the Apple App Store
![Page 21: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/21.jpg)
Rotary App Store
![Page 22: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/22.jpg)
Rotary Showcase
• New Generations
• International Service
• Vocational Service
• Community Service
![Page 23: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/23.jpg)
xxxxxxxxxxx
Rotary Showcase
![Page 24: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/24.jpg)
xxxxxxxxxxx
Rotary Showcase
![Page 25: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/25.jpg)
xxxxxxxxxxx
Rotary Showcase
![Page 26: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/26.jpg)
Facebook Updates
Rotary Showcase
![Page 27: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/27.jpg)
Rotary Showcase
![Page 28: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/28.jpg)
How does social business fit with the Strategic Plan?
Social Business Strategy
![Page 29: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/29.jpg)
How does social business fit with the Strategic Plan?
Social Business Strategy
Foster club innovation and flexibility
Develop leaders
Encourage clubs to participate in a variety of service activities
![Page 30: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/30.jpg)
How does social business fit with the Strategic Plan?
Social Business Strategy
Foster club innovation and flexibility
Develop leaders
Encourage clubs to participate in a variety of service activities
Increase collaboration and connection with other organizations
Create significant projects both locally and internationally
![Page 31: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/31.jpg)
How does social business fit with the Strategic Plan?
Social Business Strategy
Foster club innovation and flexibility
Develop leaders
Encourage clubs to participate in a variety of service activities
Increase collaboration and connection with other organizations
Create significant projects both locally and internationally
Publicize action-oriented service
Encourage clubs to promote their networking opportunities and signature activities
![Page 32: Rotary social business strategy presentation from the 2012 RI Convention in Bangkok](https://reader035.vdocuments.mx/reader035/viewer/2022070302/54872b99b4af9fbf6b8b45b0/html5/thumbnails/32.jpg)
Engage Rotarians in the co-creation of value