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Rotary International Membership Donna McDonald Division Manager Membership Development Rotary International

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Page 1: Rotary International Membership Donna McDonald Division Manager Membership Development Rotary International

Rotary International

Membership

Donna McDonaldDivision Manager

Membership Development Rotary International

Page 2: Rotary International Membership Donna McDonald Division Manager Membership Development Rotary International

1905 to Present

Membership Growth 1905 to Present30 June

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1905

1909

1913

1917

1921

1925

1929

1933

1937

1941

1945

1949

1953

1957

1961

1965

1969

1973

1977

1981

1985

1989

1993

1996

2000

2004

Year

# o

f R

ota

rian

s

Page 3: Rotary International Membership Donna McDonald Division Manager Membership Development Rotary International

2003-04 vs 2004-05Worldwide

As of 30 June 041,219,532 31,936 Clubs 674 New Clubs 17,276 Charter members

As of 30 June 05 1,221,920 +2,388 .2%

32,403 Clubs +467 779 New Clubs +105

18,828 Charter members +1,552

Page 4: Rotary International Membership Donna McDonald Division Manager Membership Development Rotary International

Zone 25 - 5 Year Trends

Clubs Members30 June 01 659 33,789

30 June 02 672 34,260

30 June 03 682 33,971

30 June 04 682 33,781

30 June 05 678 33,316

Page 5: Rotary International Membership Donna McDonald Division Manager Membership Development Rotary International

Zone 25 - 5 Year Trends

Clubs Members

30 June 2001 - 02 +13 +471

30 June 2002 - 03 +10 -289

30 June 2003 - 04 0 -190

30 June 2004 - 05 -4 -465

Page 6: Rotary International Membership Donna McDonald Division Manager Membership Development Rotary International

Zone 25 - 5 Year TrendsCharter Clubs & Members

Clubs Members30 June 2001 - 02 12 278

30 June 2002 - 03 13 330

30 June 2003 - 04 6 121

30 June 2004 - 05 8 21839 947

Page 7: Rotary International Membership Donna McDonald Division Manager Membership Development Rotary International

North AmericaCharter Clubs & Members

Research 1 July 2000 – 1 July 2004

Clubs Members

390 9,869

North America Worldwide

2% loss in clubs 9% loss

1% loss in members 10% loss

Three year leveling off period

Losses in clubs and member occur in the 2nd & 3rd year

Page 8: Rotary International Membership Donna McDonald Division Manager Membership Development Rotary International

Regional Breakdown 2000

Rotary Club Membership by Zone / Region (based on 30 June 2000 total of 1,180,550)

Zones 17 - 18 (Great Britain and Ireland)

5%

Zones 7 (Australia only) and 8 (South

Pacific)4%

Zones 1 - 6, 7 (Philippines only), and 9

(Asia)24%

Zones 10 - 16 (Europe and

Africa)22%

Zones 19 - 21 Latin America)

7%

Zones 22 - 34 (USA and Canada)

37%

Page 9: Rotary International Membership Donna McDonald Division Manager Membership Development Rotary International

Regional Breakdown 2005

Rotary Club Membership by Zone / Region(based on 30 June 2005 total of 1,221,920)

Zones 22 - 34 (USA and Canada)

35%

Zones 19 - 21 (Latin

America)7%

Zones 10 - 16 (Europe and

Africa)24%

Zones 1 - 6, 7 (Philippines only), and 9

(Asia)25%

Zones 17 - 18 (Great Britain and Ireland)

5%

Zones 7 (Australia only) and 8 (South

Pacific)4%

Page 10: Rotary International Membership Donna McDonald Division Manager Membership Development Rotary International

Net Membership ActivityWorldwide

Rotary Club Total Net Gain / Loss (based on 30 June 2005 total 1,221,920)

35,176

7,636

54,939

-15,886

-8,013

7,942

-12,911

-8,134

16,520

2,388

-12,153

-20,000

-10,000

0

10,000

20,000

30,000

40,000

50,000

60,000

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

Page 11: Rotary International Membership Donna McDonald Division Manager Membership Development Rotary International

Existing Rotary Club ActivityWorldwide

Net Gain / Loss of Membership inExisting Rotary Clubs Worldwide

(based on 30 June figures -- excludes new clubs chartered 1 July - 30 June)

-2,740

9,475

-12,651

-29,524-27,766

-9,527

24,999

-36,572

-24,550

-14063

-23,812

-40,000

-30,000

-20,000

-10,000

0

10,000

20,000

30,000

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

Page 12: Rotary International Membership Donna McDonald Division Manager Membership Development Rotary International

Net vs Existing vs CharterWorldwide

Charter Members' & Net Members inExisting Clubs' Contributions to Net Growth

(based on 30 June 2005 total 1,221,920)

-50,000

-40,000

-30,000

-20,000

-10,000

0

10,000

20,000

30,000

40,000

50,000

60,000

1994-95 1995-96 1996-97 1997-98 1998-99 1999-00 2000-01 2001-02 2002-03 2003-04 2004 -05

Charter Members Net Members in Existing Clubs Net Growth

Page 13: Rotary International Membership Donna McDonald Division Manager Membership Development Rotary International

Trends in North America

30 June Membership Trends by RegionZones 22 - 34 (USA and Canada)

416,000

418,000

420,000

422,000

424,000

426,000

428,000

430,000

432,000

434,000

436,000

2001 2002 2003 2004 2005

Page 14: Rotary International Membership Donna McDonald Division Manager Membership Development Rotary International

Trends in Latin America

30 June Membership Trends by RegionZones 19 - 21 (Latin America)

86,000

88,000

90,000

92,000

94,000

96,000

98,000

100,000

2001 2002 2003 2004 2005

Page 15: Rotary International Membership Donna McDonald Division Manager Membership Development Rotary International

Trends in Europe & Africa

30 June Membership Trends by RegionZones 10-16 (Europe / Africa)

250,000

255,000

260,000

265,000

270,000

275,000

280,000

285,000

290,000

295,000

300,000

2001 2002 2003 2004 2005

Page 16: Rotary International Membership Donna McDonald Division Manager Membership Development Rotary International

Trends in Asia

30 June Membership Trends by RegionZones 1 - 6, 7 (Philippines only), and 9 (Asia)

280,000

285,000

290,000

295,000

300,000

305,000

310,000

315,000

320,000

325,000

2001 2002 2003 2004 2005

Page 17: Rotary International Membership Donna McDonald Division Manager Membership Development Rotary International

What activity comprises total membership?

Retention

continues to be the greatest challenge

New Members

New Clubs

Page 18: Rotary International Membership Donna McDonald Division Manager Membership Development Rotary International

Retention

Weekly Programs

Involvement

Projects

Committees

Social Functions

Continuing Education

Communication

Other: Personal Benefits (WIFM)

Page 19: Rotary International Membership Donna McDonald Division Manager Membership Development Rotary International

Retention

Club Assessment (Regular and action oriented)

Member Satisfaction

Projects (meet needs of members & community)

Programs (meet need of members & relevancy)

Retention Model (Who, How Long)

Exit Interviews (Why)

Page 20: Rotary International Membership Donna McDonald Division Manager Membership Development Rotary International

New Members

Club Survey & Assessment

Community Demograhics

Business & Professional community

Identifying Prospective Members

Prospective Member Education

Responsibilities

Cost

New Member Orientation

Public Relations & Public Awareness

Page 21: Rotary International Membership Donna McDonald Division Manager Membership Development Rotary International

Organizing New Clubs

Accounted for RI Growth

Organizing New Clubs: Where & Why

Communities without a Rotary club

Accommodate a different population Day or meeting time

Must be mentored and supported

Page 22: Rotary International Membership Donna McDonald Division Manager Membership Development Rotary International

Organizing New Clubs

Distribution of Rotary Club Meeting Days Worldwide

18%

25%

21%

23%

10% 2%1% Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Page 23: Rotary International Membership Donna McDonald Division Manager Membership Development Rotary International

Organizing New Clubs

0

500

1000

1500

2000

2500

3000

3500

4000

Distribution of Meeting Times Worldwide

Page 24: Rotary International Membership Donna McDonald Division Manager Membership Development Rotary International

RI Resources

Regional Rotary International Membership Coordinators (RRIMCs)

Web based Prospective Member (new members)

Referral (new members)

Relocation (retention)

Publications & videosDownloadable & SalesRotary Basics (new & prospective members)

Page 25: Rotary International Membership Donna McDonald Division Manager Membership Development Rotary International

RI Resources

Membership Best Practices (database)

Surveys & Research (eventual database)

E-Learning Center

Public Relations

Page 26: Rotary International Membership Donna McDonald Division Manager Membership Development Rotary International

Membership Development Division

Donna McDonald , Division Manager x3022

Jill Pohren, Manager, Comm. & Support x3236

Keren Braverman, Coordinator x3407

Chanda Rice, Coordinator x3435

Jennifer Deters, Manager, Systems & Research x5205

Jana Bodensteiner, Coordinator x5300

Christine Sanders, Coordinator x5371

Kristine Hartman, Assistant x5319