Rotary District 7910(Central Massachusetts USA)

Power of Rotary• 1st Careful community needs

assessment. Rotary Club of Worcester MA asked the area’s largest non-religious, non political organization that has humanitarian impact on the community (UMass Medical) if they had any humanitarian needs (effecting families, children or veterans) not met by any other source. Then club members voted on 11 projects proposed. NICview was #1

• When the community sees value, support, Rotary teamwork & PR develop naturally.

Maternal andChild Health

Neonatal Intensive Care Unit (NICU) UMass Memorial Worcester

MA

Effort by Dr. Alan PicarilloPediatric Neonatologist UMass Memorial Healthcare & Assistant Professor of Pediatrics UMass Medical School

One of the largest NICUs with 49 ICU Beds for critical care infants born in the entire region of Central MA & Northern CT

Parents go home without their infant !

Critical Care Infants stay an average of 3 weeks or more

NICview special Web Cameras help parents & family bond and stay in contact to their new born around the clock 24/7

Any where !

Families have connected throughout Massachusetts

35 States10 Countries 5 Continents

At home or work. Viewing becomes part of the family routine.

On any web connected device, even Xbox to TV

Rotary PR…• Brochures• Newspapers• TV• Magazines• Social Media /

Facebook• Web Site

PR …• Brochure

PR …• Newspaper

s• Dec 2012 Southbridge News Paper

article.

• Feb. 2013 Shrewsbury Community Advocate News Paper

• Jan 2013 Spencer New Leader Newspaper_Pg25

PR …• Magazines

• Baystate Parent Magazine

• Worcester Business Journal Public Service free AD

• Worcester Magazine Public Service free AD

• Inside Worcester

PR …• TV

• 3 Minute for web links to share with club members or community presentation

• 30 Minute for broadcast on local (249) cable stations. Other Rotary clubs put their contact info at end of the program for donations. Shows Rotary impact on Central Massachusetts.

PR …• Social Media:

• RC Westboro Web Page • Southbridge Savings Bank / Facebook

Page record 164 “likes” and comments

PR …• Thank you recognition for donors:

Join us…Help Central MA parents & families stay 24/7 webcam contact to their critical care newborns. TRF $ District Grants available…ask!

Donated:• RC Worcester• RC

Shrewsbury• RC

Southbridge• RC Uxbridge• RC Westboro• RC Wachusett

Plan to Donate:• RC Marlboro• RC

Montachusett• RC Sturbridge49 Incubators /Camera Need 6 Existed 23 Rotary & Sponsors to date 20 More needed Can you help!

Our Goal:

Join us…For more information:

www.NICviewRotary.org