rosenblum - xml for the rest of us
TRANSCRIPT
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Copyright 2010 Inera Incorporated. All Rights Reserved
XML in Book Production Processes
Presented by
Bruce D. Rosenblum
CEO
Inera Incorporated
AAUP, June 19, 2010
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DOI Stands For... Digital Object Identifier Dusty Old Imprint Death Of Ink
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Copyright 2010 Inera Incorporated. All Rights Reserved
The Publisher’s ConundrumGutenberg: (Surveying the Frankfurt Book Fair)
“This commodity must be as precious as gold!”
Gates: “Cheap as dirt, actually. And on its way out.
It’s called print. You invented it, or so history claims”
John Updike
Print: A Dialog (1995)
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Transformative Technologies…
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…Demand New Product Features Automatic reflowable text Richly hyperlinked Dynamically updated Accessible for visually impaired
Reading a standard PDF on a small screen is not good enough!
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Copyright 2010 Inera Incorporated. All Rights Reserved
eBook Foundation XML Yuck!
(We know you’ve been trying to avoid it for years) (Sorry… you can’t hide any longer)
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Copyright 2010 Inera Incorporated. All Rights Reserved
XML Is Not Easy XML requires
New workflow New tools New training
XML is a software issue
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Copyright 2010 Inera Incorporated. All Rights Reserved
Where In The Workflow? You can introduce XML at:
Authoring Before editing Before composition Post-publication
Each point has pros and cons
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The Original XML Dream Authors create XML manuscripts Editors edit XML manuscripts XML single-source publication
Print eBooks Derivative products
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The Author Reality Authors use
Microsoft Word Word Perfect LaTeX
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The Author Reality Most Authors
Do not think structure Do not like production tasks
Outside Authors Brilliant subject matter experts Hard to train and support Even harder to control Can’t get IT to install XML editing tools
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Copyright 2010 Inera Incorporated. All Rights Reserved
Post-Publication XML Author submits Word manuscript Edited in Word Typeset (InDesign/Quark) Proof and typeset corrections Publish print and PDF Create XML/ePub from PDF
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Copyright 2010 Inera Incorporated. All Rights Reserved
Post-Publication XML Issues Advantages
No workflow changes
Disadvantages Quality of XML unchecked Extra production time and cost Errors discovered in XML creation It’s not an integrated workflow
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Copyright 2010 Inera Incorporated. All Rights Reserved
Post-Publication ePub Issues ePub created from PDF usually lacks
Rich metadata of XML file (e.g. DOI) Internal hyperlinks to footnotes, references, etc. Section 508 accessibility compliance (float positions,
table scope attributes, etc.)
Broken hyperlinks Especially extracted from multi-column reference
lists
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XML First Workflow Accept Word manuscript from author Convert manuscript to XML Edit XML manuscript Typeset XML Proof and typeset corrections in XML Create final PDF, ePub, etc.
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Advantages and Disadvantages Advantages
Only one file conversion File is continually validated to DTD
Disadvantages Requires XML editing software for all editors Training is expensive Freelance editors not practical Editors work amidst XML tags
or XML editing customization is expensive
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XML “Middle” Workflow Accept Word manuscript from author Clean up manuscript and style paragraphs Edit in Microsoft Word Convert Word to XML Typeset from XML Proof and typeset corrections Create final PDF, ePub, etc.
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Advantages and Disadvantages Advantages
Editors work in Microsoft Word Lower training costs Freelance editors are practical Structure enforced prior to final pages
Disadvantages Requires running application in-house for XML
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A Quick Word on DTDs There is no single DTD for book publication Three main choices
TEI DocBook NLM
How do I choose?
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DTD Selection Based on
Your content Front list vs. back list vs. historical content Discipline(s), e.g. Humanities vs. Life sciences
Your XML use-cases Tools you may want to use
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TEI DTD Origins: Academic community (Brown
University) Widely used in humanities Great for historical materials
E.g. preserving line break/pagination information Poetry
Least-known by suppliers Weakest commercial tool support
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DocBook DTD Origins: Technical publication (O’Reilly) Great for technical and trade books Lots of commercial tool support
FrameMaker, ArborText
Well-known by suppliers OASIS standard
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NLM DTD Origins: Scholarly journal archiving & publication Widely used by journal publishers Great for
Science publications, multi-author works Publishers doing books and journals
Well-known by suppliers Growing commercial tool support NISO standard
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Copyright 2010 Inera Incorporated. All Rights Reserved
DTD Commonalities Any of these DTDs work well for simple
monographs All of these DTDs are designed for
customization, if necessary
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XML For Book Publishers More difficult than journals
But much to be learned from the lessons of journals
Solutions are improving daily The time for XML is now
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Questions?
Bruce RosenblumInera Incorporated+1 (617) 932-1932