rory fatt one sheet
TRANSCRIPT
Rory Grows Restaurants. Big. Fast. Easy.
There is no greater �me in history that requires restaurant owners to have
laser-like focus on their marke�ng. The economic fallout of recent years has le�
restaurant owners struggling to grow, and in some cases, struggling to keep their doors
open. Some hope that if they just hold on, provide good food and service, that customers
will simply flock back. The hard reality is that a NEW ECONOMY is emerging, and there’s
more compe))on and client demands in the restaurant industry than ever before.
About Rory:About Rory: Rory Fa is the most successful marke�ng consultant to independent restaurants in the world.
His Marke)ng Degree led him into a career working with several Fortune 500 corpora)ons where he became one of the top food service salespeople in his field. Eventually he ventured out on his own but like many other small business owners, he didn’t have the success he expected. A�er hundreds of thousands of dollars of trial and error Rory uncovered the secrets to wildly successful direct response marke�ng in the restaurant industry and sky-rocketed his sales and profits.
Since then, Rory has taught over 6,103 restaurant owners his no-nonsense, proven, step by step approach to get customers flocking to their restaurants and keep them coming back.
Your a6endees want...NEED...to drama)cally increase their profits. Let Rory share his secrets and strategies so they too can break down barriers, take their )me back, and see profits soar.
Over 6,103 restaurant owners across America, Canada and 12 other countries have been following Rory’s advice to double, triple, and
even quadruple their profits over the last 14 years.
Rory’s Results Say It All: Rory’s Results Say It All: CASE STUDIES
Misty Young, Squeeze In, Sacramento, Galt, Roseville, Napa & Tracy, CA When Misty Young opened her first “Squeeze In” Restaurant it was 60’ by 10’ including the kitchen. The phone for the restaurant was actually a pay phone that you had to reach through the wall to answer. That’s about the time she found Rory Fatt. He taught her the importance of creating a customer database & regular targeted communication. They have since opened THREE more locations! “It’s no longer ‘Will anyone come in today?’ Instead, it’s ‘How long will the wait be?’ Bent Hansen, Los Gringo’s Locos, La Canada, CA Bent started working with Rory in June, 2008. At the )me he worked 18+ hour days, 7 days a week and was struggling to keep his door open. A�er implemen)ng Rory’s advice & strategies, he regained his life and )me with family. His rapidly growing restaurant forced him to move to a new loca)on and now sales have more than doubled. His marke)ng is
trackable, working like crazy and forced him to move to a larger loca)on to handle all the business!
Firepower Marke)ng, Inc. [email protected] www.roryfa6.com (800) 398-5111
Author · Speaker· Marke�ng Coach RORY FATT Restaurant Marke�ng Expert
Rory Fa6 will go right to the pulse of your a6endee’s worries and marke)ng de-
sires to deliver a dynamic, down-to-earth message that will provide solid
“how-to’s”, and real-life case study examples of several highly profitable restau-
rants and the steps they took to get there.
Your a endees will walk away armed with exactly what they need to take their
restaurant marke�ng to the next level FAST, no ma er what economic or
compe��ve situa�on they face.
How will attendees benefit from Rory’s presentation?
MEASURABLE marketing. No more
random ads and mailers, learn how to systema)ze, measure, and KNOW what’s
working.
MAXIMIZE marketing dollars. From considering it a cost to an
investment that will have a direct impact
on your bo6om line.
UNDERSTAND the new economy. From hiding with your head in the sand
to adap)ng… NOW is the perfect )me to capture market share!
DEVELOP relationships. From selling to connec)ng, communica)ng, & building
rela)onships with customers. GETGET a flood of new guests & a flood of new guests & KEEPKEEP existing customers coming back existing customers coming back
MOREMORE often!often!
Not Only Will Rory WOW Your Attendees with Valuable Restaurant Marketing Tips and Strategy,
He Will Give EVERYONE Who Attends His Session A FREE Copy of His NEW Book!
Read the comments of restaurant owners who have benefi ed from Rory’s consul�ng and strategies:
When you choose Rory Fatt to speak at your event, attendees will walk away with:
• Not just big picture ideas, but SPECIFIC instruc)on regarding the most successful marke)ng methods working for restaurants in today’s economy.
• New technology, social media, and smart phones to leverage it for greatest gains in revenue.
• How to build your marke)ng to be trackable and work on auto-pilot!
• Simple steps to grow your business by giant leaps and bounds, without draining your bank account in the process.
• 3 PROVEN campaigns that double and even triple returns on marke)ng investments each and every )me they are used.
• REAL LIFE case studies of restaurant owners that have gone from struggling to HIGHLY PROFITABLE quickly and efficiently. They will reveal exactly what they did, what works, and what to avoid.
ADDED BONUS: Rory will bring one or two highly successful restaurant owners who will share their story and together they will answer a6endees specific ques)ons to ensure they walk away armed and ready to go home, implement, and see revenue SOAR!
Plus, all session attendees will receive a FREE copy of Rory’s
Book, Restaurant Marketing in the New Economy.
(a $19.95 value!)
“Increased $2.5 Million in Sales and Growing” “Since star)ng working with Rory Fa6 it has accounted for $2.5 million in sales in my restaurant. When I started out, my sales were going backwards and the strategies I learned from Rory and building the connec)on between me and my customers was kind of a new concept, but thankfully, Rory has helped me grow that connec)on!”
- Greg Evans, Alfie’s Restaurant, Ormond Beach, FL
“Grown From $125,000 To Over A Million in 18 Months!”
“In one and a half years we have gone from $125,000 to over 1 million in sales. Thanks Rory!”
- Ken Evans, The Banana Hut Hawaiian BBQ Restaurant, Eureka, CA
Firepower Marke)ng, Inc. [email protected] www.roryfa6.com (800) 398-5111
Rory Mo�vates and Teaches Real and Usable Marke�ng Know-How for TODAY’S Tricky Economy! Thousands of Restaurant Owners have a6ended Rory's live Restaurant Marke)ng Training and walked away revitalized and mo)vated to make incredible changes in their restaurants and lives. Over the years, his events drew larger and larger crowds, hosted celebri)es like MIKE DITKA, GEORGE FOEMAN and WALLY " Famous AMOS", and turned a6endees lives around with his easy to implement money making marke)ng strategies. His loyal clients s)ll beg for him to host another event so they can find new ways to make more money in their restaurant, a6ract more new customers, and feel reinvigorated in their life and business.
“No ma6er how good your food is, or how great your loca)on
is, all your efforts will be in vain without a steady stream of
customers. You might be thinking... “if I build it, they will
come,” but I assure you, that is not the case. The restaurant
business is more compe))ve now than ever
before and the economic system in which we
all rely on is changing rapidly. If you want
consumers to find out about the restaurant you
have created in today’s economy... you need
Rory Fa on your side. If you follow his
formula you can’t help but have a line up at the
door.” - David Adjey of Food Network
Mike Ditka
George Foreman
Mark Victor Hansen