roots food

Presentation on…

POSITIONING ROOTS

IN FOOD & BEVERAGE INDUSTRY

Prepared by –Md. Mainul Islam KhanDGM

ROOTS FOOD & BEVERAGE LTD.

Our purpose is to facilitate consumers to get quality and healthy food and beverages at reasonable prices.

To facilitate channel members (retailer, distributors, suppliers) to generate profit and social dignity.

To generate employment opportunity and contribute to our country’s economical development.

To have close interaction with customers and win confidence of all as a reliable, dependable quality food & beverage producer

Purpose

To position our brands on top of consumers’ mind through professional services

To be a model sales team emphasizing more on customers’ need for quality & healthy food products with firm commitment to any business activity

To be a model sales team- for others to follow

Purpose

PRESENT SITUATION ANALYSIS

• We are known as a Real States company.• Introducing Food & beverages under the

banner ROOTS FOOD & BEVERAGE LTD. • A child in food & beverage industry• No image of RFBL is developed in outside

world

How people look at us?

Absence of range selling effort Activities not Target/objective based Lack of professional service

Present Operation at a glance

Number of competitors and number of brands

What do we see in Food & bev market?

To be recognized as the -◦ Most efficient Sales Team in the field of

professional selling

◦ Most successful Team upholding company image & prestige value in all our activities & attitude.

◦ TO BE AT THE TOP WITH HIGH MORALE

But Where we want to see ourselves

REACHING DESTINATION

Setting Objectives - What will we do?

Activity linked to Objective - How to do?

Responsibility & personnel - Who will do what?

Analysis & Reporting - Present Status

Corrective measures - Modified Objective

CHANGED THOUGHT PROCESS

Base of our activity

To be recognized as the competent & pro-active marketing team upholding company image & values in every move we make.

To ensure presence of our quality products in specialized outlets/Modern Trade through relation, professional service & commitment .

To utilize our customers efficiently in communicating, promoting our brands to the consumers

To attend uncovered prospecting customers Control credit

Setting Objective

Develop skill & knowledge to meet the competency we need. Be a successful spoke person of the company

Ensure availability of all SKUs in all outlets & promote them in creative ways.

Maintain a very good relationship with customers and ensure scheduled visit to them conforming priorities

Create new areas to communicate our products to the consumers and improve company image through professional service.

Involve more in sales activities to achieve both financial & non-financial objectives

Develop knowledge to en-cash opportunities from every possible ways

Involve more in promotional campaign/ activities Ensure collection of cash @ 120% of sales

Objective base activities

ACTIVITIES AIMED TO DEPT’S GOAL

RESPONSIBILITY & PERSONNEL

IN-CHARGE

sc

SE TSO Store In-charge

Driver & DM

PRESENT REQUIRED

AM 01 AM 01

TSO 03 TSO 04

Driver Coordinator 01

Delivery man 03 Driver 03

Office Assistant 01 Delivery Man 03

Office Assistant 01

Sales Promoter 03

13 16


AM, Institute Sales Responsible to implement Operation Plan Responsible for the performance of field forces and other

staffs. Ensure that all the customers are well served and satisfied

with us Liaise with brand, add & creative dept to meet the brand

related issues of field forces Lead, guide & assist team to achieve departmental goal Find & show new opportunities to subordinates through

regular visit to customers Attend Tender Conduct weekly & monthly meeting with own team Attend Meeting with customers Control cost, credit & achieve sales target


Sales Exe◦ BRAND SELLER◦ BRAND SPREADER◦ Serve priority customer and position our product

higher◦ Increase number of priority customer as per

scheduled list


TSO◦ BRAND SELLER◦ BRAND SPREADER


Sales Coordinator◦ Prepare daily Sales report◦ Liaise with acc dept on accounts related issues◦ Prepare different reports on inst sales◦ Prepare delivery schedule & ensure delivery◦ Communicate various information for sales

support◦ Other secretarial job


Sales forecasting Tour program Daily call statement for all Daily Sales & stock report of visited

customers Weekly Sales Performance report Monthly Performance report Party-wise credit sales statement Updating customer list Competitors activity

Sales Reporting

Present Sales

JUN JUL AUG SEP OCT NOV

50 55 58 65 60 60 60

Sales Forecasting 2014

More promotional activities in super storesExtra space is required for stockImproved Personal Selling Sales growth-

• Existing customers = 70%• New Customers = 30%

Activity details will be prepared after some days of observation

Sales forecasting based on my little experience in institute sales

This is a gist of Operation Plan 2010

Conclusion

THANKSfor your attention

roots food

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