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2. Making Mobile Augmented Reality More Compelling
Ronald Azuma
Research Leader
Nokia Research Center, Santa Monica
eComm 2011, June 29, 2011
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Current state of mobile AR
Tracking limitations constrain experiences
metaio
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Two approaches
Exploit unique, powerful locations
Rethink how to implement AR
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The Westwood Experience
1) Story elements tied to unique and powerful locations
2) Focus on a linear story, not games, marketing, puzzles, etc.
3) Mixed Reality effects not commonly seen in location-based experiences
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Clear and meaningful connections between the real environment and the experience on the mobile device
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Indirect AR
Rethink how to implement an AR experience
Render both what user perceives to be virtual and real
Tradeoff between a difficult tracking problem or a difficult rendering & modeling problem
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User Study on Indirect AR
16 out of 18 participants didnt realize they were not looking directly at real world
Strongly significant preference for Indirect AR (under tested conditions)
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Contributors and References
Vids Samanta
Yun-Ta Tsai
Owen Vallis
Lance Williams
Jason Wither
Rachel Hinman
Jordan Hochenbaum
Thommen Korah
MeghaPandey
Rebecca Allen
Will Carter
NavjotGarg
JuhaHemanus

The Westwood Experience: Connecting Story to Locations Via Mixed Reality.Proc. of ISMAR Arts, Media and Humanities 2010

15. Indirect Augmented Reality.To appear in Computers & Graphics, special issue on Mobile AR