A local case study…

Ronak Vs Chandni

We have often wondered why there is a crowd always gathered inside Ronak and why a

moonlight is spread over Chandni! in spite of the fact that they both deal in same kind of goods and quality and quantity remains the

same then what it is that makes Ronak a centre of attraction. This presentation would brief you

about the common techniques and qualities that Ronak masters and Chandni lacks in.

Introduction

Quick service:

The customer is at once taken by the sales people. In spite of the crowd, no customer is ignored or delayed of his

demands. Hence one of the most vital point is their fast and prompt services.

Huge collection:

Their collection would range from a 50year old movie to the latest stuff. They have 50 to 60 thousand of Bollywood

and more than 35 thousand of Hollywood collection. “We provide what customer demands”- Paras an employee

from Ronak.

Positive points of Ronak

Experience:

The 29 years experience has gained Ronak an upper hand over Chandi which has a mere experience of 5 years. Their services and salesmanship is improving since establishment as coated by the owner of the

shop.

Cheerful faces:

There is always a customer-employee relation maintained in the shop, every customer is treated

with smiling face which creates a healthy environment and it further helps the employee to

know of what customer needs.

Salesmanship:

The 29 years of experience has earned Ronak salesmanship ability, the fast services, cheerful

behavior all adds to their salesmanship quality. A customer is never disappointed with the kind of

treatment they receive there and over it with the quality and quantity they are entertained with. Their politeness to customers, their speech, their way of handling different customers is outcome of their

salesman ship.

Employ-employee relationship:

“Everyone, weather it is the staff or the owner are equally indulged in caring out the activities of the

shop, we do not have any owner, because we consider our customers as our king” -owner.

Because of this attitude there is a healthy atmosphere in the shop and which further leads to

prompt and cheerful services.

Co operation:

They also co operate in supporting students for their project works unlike Chandni, this co operation

ensures them brand loyalty and guaranteed customers for a long period of time.

Lack of salesman ship quality:

The Chandni people lack the very basic requirement of any business i.e. salesman ship quality. They cannot

handle their customer and hence they lose them. they lack politeness in their speech and moreover

they cannot establish a customer- employee relation and hence their loyal customers are few as

compared to Ronak.

Negative points of Chandni

Lack of experience:

Their reason for low sale also lye in their less experience as compared to Ronak, Ronak has a

command over his customer whereas Chandni lacks that wit. Their village behavior deprives them of

educated customers.

Limited quantity:

The quantity of Cahndni is limited to the latest hits and not too old movies and customer is not assured

of getting the stuff demanded.

There is almost no comparison of both. The long experience and down to earth attitude of the employees has given Roank a grip over their

customers. Ronak is well adverse with the tastes of there customers and moreover the customer prefer to go there. Though Chandni has more space than Ronak

the shop is not even half filled with customers. The healthy environment within the shop of Ronak has boasted them to work dedicatedly towards their

customers. “We let go some of the village customer to Chandni, couze there they’ll be treated well”-owner

Comparative study of Ronak and Chandni

This clearly shows the level of customers expected in Chandni.

Moreover Chandni’s biggest blunder was its choice of location, they

established their shop next to a shop which is flourishing since 20 years!..

Cheerful atmosphere, prompt services, versatile collection and experience

gives Ronak a upper hand over Chandni.

Location :

The biggest blunder made by Chandni was, establishing their shop beside a well flourishing

shop. Chandni should change its line of production i.e. it should go for selling some other products, not this then it should change its location and it should

re-locate itself to a place where these shops are demanded. For E.g. University road.

Steps to bring some Ronak in Chandni

Salesman ship quality :

Its an inborn talent and cant be taught or spoon fed can only be brushed upon with experience. There is

no interest and enthusiasm seen in employees of Chandni towards their work. Due to lack of

employee-employer relation the environment within the shop becomes filthy so the customers feel

ridiculed. They should well understand the customers need and accordingly treat them.

Moreover Chandni should go for some sales promotion schemes of discounts and low price selling and it should also create a

lively and a cheerful environment within the shop so that more and more customers are

attracted.

“business is like driving a cycle, either you keep peddling or you fall”…