Ron Marchant CB FRSA

WIPO INTER-REGIONAL SEMINAR ON THE ROLE OF INTELLECTUAL PROPERTY, IN PARTICULAR TRADEMARKS

AND GEOGRAPHICAL INDICATIONS, IN CREATING, DEVELOPING, AND STRENGTHENING A NATION BRAND

PROPOSED SURVEY OF CURRENT POSITION AND POTENTIAL

PRAGUE, 26 & 27 NOVEMBER 2009

Ron Marchant CB FRSA

Outline

• Purpose of survey• Products covered by IP• Image of Country• Opportunities• Key players• Possible questions

Ron Marchant CB FRSA

Purpose of Survey

• What is current position– Products – Image of country– Who is doing what?

• Opportunities

• Next steps?

• Who?

Ron Marchant CB FRSA

Products covered by IP

• Artefacts

• Clothing and textiles

• Foodstuffs

• Beverages

• Manufactured goods

• Works of art

• Music

Ron Marchant CB FRSA

Image of Country

• History• Culture• Geography and wildlife• Tourism• Experience of visitors

– Airport– Hotels– Transport

Ron Marchant CB FRSA

Opportunities

• New products• Key historical points• Key cultural issues

– Art and sculpture– Architecture– Music– Artefacts

• Tourism growth• Regional characteristics

Ron Marchant CB FRSA

Key Players

• Private sector• In government

– Leadership– Culture– Tourism– Agriculture– IP Office

• Partners

Ron Marchant CB FRSA

Possible Questions - 1

• Are there products characteristic of your country available on the market?

• If so, what are they?• Are they protected by IP• Who owns the IP• Are there products produced in your country that

could potentially be protected as characteristic of your country, but at the moment are not?

• If so, who produces them?

Ron Marchant CB FRSA

Possible Questions – 2

• Are there specific features which characterise your country– In its history?– In its culture?– In its geography and wildlife?

• Do you market your country based on any of these?

• If so, which?• Who is responsible for such marketing

Ron Marchant CB FRSA

Possible Questions – 3

• Who are the key players and organisations responsible for creating product and country images and protecting them?– Private sector– Public sector

• Who are the key decision makers in this area?• Do you wish to undertake further work to develop

these issues?• Do you wish to call upon WIPO assistance?