Search Engine Marketing &

Online MKTG 469 – Internet Marketing

Angela Romero-Monsalve

Q1:  Organic Search Analysis

“Saving for College”

Google Yahoo Bing

# hits 15,900,000 results 202,000,000 results 

195,000,000 results

1st Result Saving For College Saving For College Saving For College

URL www.savingforcollege.com/ www.savingforcollege.com/ www.savingforcollege.com/

Trigger Phrase “Saving For College” “Saving For College” “Saving For College”

Location Title Tittle Tittle

2nd Result College Savings Plan Fin Aid Fin Aid

URL http://money.cnn.com/magazines/moneymag/money101/lesson11/index.htm

http://www.finaid.org/savings/ http://www.finaid.org/savings/

Trigger Phrase “College Savings Plan” “Saving For College” “Saving For College”

Location Tittle Tittle Tittle

Q2:  Paid Search Analysis

Main Section “Saving for College”

Google Yahoo Bing

1st Paid Search Result

iShares 529 Plan Edward Jones Upromise

1st Paid Search Result URL

https://ishares529.s.upromise.com/?&cmp=Broad_529&chn=PPC&c=Google&kw=529%20savings%20calculator&gclid=CP3_k6mxr6wCFQ40hwodbyu7GA

https://www.edwardjones.com/en_US/backtoschool/index.html?WT.srch=1&utm_source=msn&utm_medium=cpc&utm_term=saving%20for%20college&utm_campaign=Products

http://www.upromise.com/acquisitionLanding.do?aqid=yfamprnt&ax=searchaff-yf-BingRBUP004841&002=2201249&004=372122249&005=5751906433&006=725909405&009=b&011=http:%2F%2Fwww.savingforcollege.com%2F

2nd Paid Search Result

T. Rowe Price College Savings Plan

Scot Trade ESA Edward Jones

2nd Paid Search Result URL

http://individual.troweprice.com/public/Retail/Products-&-Services/College-Savings-Plans/h529PlanMicrosite?PlacementGUID=0932CE7A0C4D4433A42E6BD9CDD29A97

http://www.scottrade.com/investment-products/esas.html?&sctr=mc:a8a8ae4e72f2c5441012f56323e1c28fe:i2264064911:tb&

https://www.edwardjones.com/en_US/backtoschool/index.html?WT.srch=1&utm_source=msn&utm_medium=cpc&utm_term=saving%20for%20college&utm_campaign=Products

Q2:  Paid Search Analysis

Right Sidebar “Saving for

College”

Google Yahoo Bing

1st Result American Century Merrill Edge Service Cafe

1st URL https://ipro.americancentury.com/ipro/funds/learning_quest_index.jsp?gclid=CM6r25S3r6wCFQVlhwodqVwaHw

http://www.merrilledge.com/m/pages/college-savings.aspx?src_cd=SDPS1&cm_mmc=GWM-529CollegeSavingsPlan-_-MSN-PS-_-savings%20for%20college-_-General%20-%20Exact

** See notes

2nd Result College Funding Workshop The Gerber Life College Plan Simple Tuition

2nd URL http://www.freecollegefundingworkshop.com/

http://www.gerbercollegeplan.com/landing/glcplead/girl?gwo=3721620158&akey=401645&bkey=401654&sendroicid=811b09d2-cc89-49c2-bc06-726aecd8a61d&sendroiad={creative}&sendroikwd=college+saving

http://landing.simpletuition.com/loans/?WT.mc_id=731726&9mtype=b&9mkw=6157507662&9mad=646575817.25&9mraw=http:%2F%2Fwww.savingforcollege.com%2F&utm_source=sem&utm_campaign=bing&utm_medium=other

Q3:  Create a Display Ad.

Institution: Key Bank is an investment bank that serves the a young clientele

Product Flexible college savings plans for for young adults

Target Audience. Males and Females Age: Gen Y’ers or from 18 - 30 Income: Medium to loe Education: High school diploma

URL: http://snack.to/ojVzd4Banner Type:

Digital Flash Banner /shocking/ funny

Design: Key Bank Ad

CTA

Reason to call