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Date Night at The Olive Garden:ROMANTIC & REASONABLE

By Stefani

Olds

+Background:

Beat the Competition

+Background: Family-Friendly

+Target Audience:

Middle Class Adult Couples

In search for a ROMANTIC & REASONABLE dining destination

+Target Audience:

Middle Class Adult Couples

The average meal costs less than $15 per person, making the Olive Garden a REASONABLE dining destination.

But what about ROMANTIC?

+Big Idea:

“My Perfect Date Night”

Date Night at The Olive Garden:

ROMANTIC & REASONABLE

+Big Idea:

The Ultimate Couples Getaway

+Budget:

$$$

StrategizeDesignManageAdditional Media

+Additional Media:

TV Commercials & Magazine Ads

+Date Night at the Olive

Garden