romancing google
DESCRIPTION
Part of a series of presentations about keywords and giving Google what Google wants. Not just related to the keywords on the page but also giving an insight into your meta details and how to use them.TRANSCRIPT
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The Ruby Marketers
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Or
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Keyword(s)
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Google’s search strategy summed up in one word
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Keyword = BMW
An automobile
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Keyword = BMW
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Keyword = BMW 3 series
Left hand drive BMW 3 Series in black
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How Does Google Measure Relevance?
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Top of the List
The words on the page
Lesser extent the images/video
Google Robots/Spiders – noting particular phrases that appear
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When indexing Google saves your whole website
Indexing, records Instances of
Particular phrases
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If a page gets no attention and no visitors it doesn’t get indexed
Getting pages indexed should be top priority
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Second on the List
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If more people click on site A over site B – Site A is more relevant
Logical Sense!
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Again!
Every page on your website that is supposed to attract visitors
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Write down what your customers type into Google when they want to find what you do/sell
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S.E.R.P’s
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You want it to be interesting
To People!
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156The number of characters that Google will show
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The title of the website that appears in search results
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Limited by Google to 70 characters
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Authorship Markup
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Add following code to your website
<a href=“https://google+ profile URL?rel=author”>Google</a>
<a href=https://plus.google.com/115981464970357565251?rel=author>Google</a>
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Metacafe Viddler
Dailymotion Photobucket
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Set a-side ½ hour a week to do SEO
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Keyword = Plumber