roma seven 2011 - men 7's rugby tournament
DESCRIPTION
Presentation: 10th INTERNATIONAL RUGBY SEVENS TOURNAMENT - ROMA SEVEN 2011 3rd / 4th June 2011 - Rome Men 7's - Ladies 7's - Vets 10'sTRANSCRIPT
10 International Rugby Sevens Tournament
“ROMA SEVEN 2011”June Rome
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Photo by Daniele Cametti Aspri/Hde Photostudio 3355737183
ROMA SEVEN 2011
16 teams at the 10th International Invitation Roma Seven Cup8 teams at the 3rd International Invitation Roma Seven Ladies Cup8 teams at 5th International Vets Memorial R. Speziali Cup (over 35)3 days of Great Rugby 500 players from 5 continentsthe excellent frame of the City of Romethe hospitality village the business village the Roma Seven Party the Gala Dinner
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June 2011
Middlesex England
Amsterdam Netherlands
Safari Sevens Kenya
Las Vegas Seven USA
Hong Kong Sevens China
Dubai Sevens Emirates
Adelaide Sevens Australia
George Sevens South Africa
NZ Sevens New zealand
Edimburgh Scotland
Punta del Este Uruguay
Melrose Scotland
Roma Seven Italy
London Sevens England
Roll of Honor Major Sevens Tournaments
Kinsale Sevens Ireland
Rugby Seven and the “Roma Seven”
Rugby Seven started in Melrose, Scotland, in 1883. Since then, Rugby Seven grew to the same level of popularity as rugby 15 with a constantly growing interest.
Today the IRB Seven World Series have an audience of 558 million - + 24 million each year - carried by 34 different broadcasters - in 16 languages- in more than 141 countries
The Roma Sevens, the most important Sevens in Italy, are fast become the “must” tournament to partecipate in, third in Europe and nineth on the World circuit ..
Rugby Seven will be part of the Olympics starting Rio de Janeiro 2016
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Roma Seven 2010: is sure to be rugby at its bestThe World’s Best Teams of Rugby Seven in Rome, capital of sports
Fiji Uprising Beach Resort Clandestinos Argentini Italy 7 China 7
British Army ARU Comitè Cote d’Azur Stellenbosch University Gilbert Stoned Pups
Kooga Wailers Melrose RFC Golden Lions Languedoc FFC
Yug Rugby (Russia) Seven Kings of Rome Belgium Barbarians Marauders
Froggies Atlantis Seven Mel’s Exiles Samurai International RFC
Australia 7 Spain 7 France 7 New Zealand Metro
June 2011
2010 Australia 7
2009 Roma Seven Invitation
2008 Felpharma British Army ARU
2007 KooGa Wailers
2006 Stellembosch University RFC
2005 Samurai International RFC
2004 Italy 7
2003 Samurai International RFC
2002 Lottomatica Roma
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ROMA SEVEN CUP: the Gold Book
Il Testimonial 2008 e 2009 Waisale Serevi
June 2011
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Guest Stars at Roma SevenGuest Stars at Roma Seven
- Waisale Serevi, the Fijian who is a real Seven icon
- Ben Gollings world top scorer, captain of England Seven, IRB best Seven player 2006
- A. Penelise All Blacks Seven, IRB best player 2007
- DJ Forbes captain of NZ national team All Blacks Seven, IRB best Seven player 2008
- Ollie Phillips captain of England Seven, IRB Best Seven Player 2009
- Tim Walsh captain of Australia Seven
- Renfred Dazel and Jonghi Nowke, players in South-African Springboks
- Apolosi Satala Fiji 7
- Nabuliwaka Lepani Fiji 7
- Solomon King All Blacks 7
- Tomasi Cama All Blacks 7
- Fritz Lee All Blacks 7
- Edwin Cocker All Blacks 7
- Sherwin Stowers All Blacks 7
- James Maher All Blacks 7
- Justin Wilson All Blacks 7
- David Falealili All Blacks 7
- Roger Randall All Blacks 7
The previous editions of the Roma Seven Tournament can boast an outstanding guest list The previous editions of the Roma Seven Tournament can boast an outstanding guest list
The All Blacks DJ Forbes e Fritz Lee at Roma Seven 2010
June 2011
The Roma Seven Village
The Hospitality Village will be lodged in the vicinity of the venue. It is an exclusive area devoted to the guests of the event.
The Village, a unique location, makes it possibile to organize promotional events, Corporate Hospitality and meetings and to arrange special areas during the sportingevent.
The village, that will function throughout the event, is a point of reference for partners, insiders, and the general public attending the tournament. A food and beverage service along with music will be provided during the event.
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Roma Seven, a Sports Frame and Wordly
A Gala Dinner in the best British tradition will be served to more than 250 people at the tribune of the Vip Village.
A unique and prestigious occasion for “spoiling” customers, establishing new business connections and livening up new synergies
The Roma Seven organization selects every edition a charity project to co-operate with for the year.
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Roma Seven Party: Sports and Worldly Life
The eagerly awaited, exclusive time for celebrating will conclude the International Rugby Seven Tourna-ment. Representatives from Rome’s jet set will parade at the Vip Village.
Following the International Tennis Tournament and the “Piazza di Siena” horse show, the Roma Seven Party will close the great sports and worldly events of the Capital. The event will be the occasion to combine a unique and traditionally important sports like rugby and the world of entertainment.
The party will start at the end of the awards ceremony, with seven DJs and endless champagne. An internationally renowned music star will most likely participate.
Communication Plan - Roma SevenTV Coverage
Rai Sport più : MEDIA PARTNER of the event
Rai Sport più : recorded television report of qualifying rounds from 22.00 till 24.00 (Friday)
Rai Sport più : live television report of fi nal play-outs (quarters, semi-fi nals and fi nals)from 20.00 till 24.00 (Saturday) the longest broadcast of the rugby sector
RAI: features, news and reruns for a total of 12 hours on air
June 2011
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TG1 Friday 4th June prime time 20.30 (1.30”)
TG2 Thursday 3th June prime time (1.20”)
TG2 Thursday 3th June night edition (1.10”)
TG3 Saturday 5th June prime time (1.10”)
LA7 Saturday 5th June lunch edition ore 13.00 (1.30”)
Dahlia TV Sunday 6th June (1.40”)
Super3 Friday 4th June prime time (1.00”)
Mobile Advertising (Railway stations, Outdoor Tv)
MOBY outdoor TV - Rome ADV Circuit - 900 buses + 45 local trains 3.780 screeens
- 15” video adv
- 72 runs/day during the two weeks before the event
- 1.680.000 viewers / day
Pubblicità Dinamica Rome Circuit
- screens in selected locations among the best fi tness centers, restaurants, concept stores, lounge bars
- 60” video adv during the two months before the event
- 42.000 viewers/day more then 1.000.000 viewers / month
June 2011
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CENTOSTAZIONI ADV Circuit:
- 1.200 screens in 50 railway stations 47 of which are chief towns
- 43” video adv during the two weeks before the event
- 143 runs /day
- 16 millions viewers / day
June 2011
Publicity
130 billboards 2m x 2m ODP Pubblicità Rome Circuit during the two months before the event
n.7 truck ads 2m x 2m during the two weeks before the event (OPD Pubblicità)
Roma Seven branded corner at Fiumicino Airport to welcome arriving athletes for seven days before the event (extra Schengen arrivals) - 93.800 people traffi c/week
Information campaign during the Six Nations event generating more than 60,000 direct contacts
Atac dynamic ads for the routes in Rome (200 buses, right and posterior sides) 120x70 for 15 days before the beginning of the event (IGP Decaux)
50,000 A3 size posters in highly attended areas selected by target and in ticket advance sale points (2008/2009/2010 service assigned to Lis Ticket, Lottomatica Group)
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June 2011
PressCorriere della Sport (Media Partner) a circulation of 405.000/day- adv composed each of 28 colour modules 3 national issues and 4 in the Rome/Latium editions
Sport ClubMagazine (Media Partner)- monthly free press distributed at sports club in Italy- 90.000 readers Rome area- 50.000 readers rest of Italy- adv page May issue- adv page July issue - article June issue- adv central pages July issue
Porta Portese Magazine (Media Partner) a circulation of 110.00/week- Customized advertising in the week before the event
FlemingRoma (Media Partner) - monthly free press - 15.000 readers/month- adv page April, May, June issues- 4 pages article July issue
Rugby! – sports magazine more than 20.000 readers/month- adv page May issue- article May issue- 4 pages article July issue
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Fare Vela – sports monthly magazine a circulation of 30.000/month- adv page June issue
Press review
June 2011
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match program magazine 52 colour pages 21 x 15 formatA circulation of 70,000Home delivery
June 2011
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Radio
Radio Globo (Media Partner)
- 20” audio adv during the two weeks preceding the event
- 6 runs/day
- 3 winner lines during the two weeks preceding the event
- 300.000 listeners/day
RomaRadio – by Agenzia per la Mobilità broadcasted in A and B lines of Rome’s Tube
- 15” audio adv during the two weeks preceding the event
- 16 runs/day
- 800.000 listeners / day
Roma Seven Communication
Web Communication
60,000 leafl ets (21 x 30 )
100,000 invitation sms (from database Press Offi ce Roma Seven)
65,000 invitations home delivered (from database Press Offi ce Roma Seven)
Website www.romaseven.com (220,000 web contacts every year from different IP addresses)
40,000 invitations by email (from database Press Offi ce Roma Seven)
50” Video Spot sent by email (40.000 international addresses data base Press Offi ce Roma Seven)
Facebook and Ultimate Rugby Seven Communication all the year long
Facebook Event Campaign before the event also through promotional page reaching about 10.000 different ID
“Primissima” newsletter by Lis-Ticket (240.000 registered clients)- news in May issue
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Banner on several websites, among these:
Rome Municipality
Rome Province
Young People Gov. Department
Rome Department of Mobility
Birra Peroni
FIR (Italian Rugby Federation),
AIR ( Associazione Italiana Rugbisti)
ADR Aeroporti di Roma
2008 Press conference at F.I.R. 2010 Press conference
2007 Press conference at the Capitol 2009 Press conference
June 2011
Press Offi ce
- press conference to present the event to outstanding national and local newspapers
- press releases
- mailing of match program magazine
- customized invitations to sports event
- web mailing list
- invitations to the exclusive Gala Dinner
- invitations to the Roma Seven Party
- testimonials from the showbiz and the sports sector
- Waisale Serevi chosen as Roma Seven testimonial
- Dj Forbes, All Blacks 7 Captain and IRB best Seven Player 2008 was Roma Seven 2010’s testimonial
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Business Proposals for Roma Seven 2011The strength of a great international event:
Rugby: the real novelty of Italian sports enthusiasts
Strong international appeal of the city of Rome, more and more a capital for sports and rugby
Tough and constant effort to raise the overall level of the event in terms of sports quality, audience and sponsorship
Rugby Seven is in the Olympics
June 2011
Identifi cation of the event as an elegant and sought-after meeting occasion, not only in thesports sector, due to the Gala Dinner and to the “Roma Seven Party”
Particular attention to the international public, with agreements with tour operators inthe sector and dedicated marketing initiatives
Excellent level of quality - international teams and players
Institutional Patronages (Rome Municipality and Province, Region; Italian National OlympicCommission and Italian Rugby League). Previous editions were under the High Patronage of the Senato of the Italian Republic, of the Vice-President of the Cabinet, of the Ministry of Foreign Affairs, of the Ministry for Agriculture, of the Young People Gov. Department, of the Equal Opportunities Gov. Department , of the Italian Cooperation for Development (Ministry of Foreign Affairs), of ILO (ONU Agency) and Guardia di Finanza.
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Final 2007: KooGa Wailers - Samurai International
June 2011
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Sponsorship Roma Seven
Main Sponsor
Global sponsor Institutional Sponsor
Partner Media Offi cial Partners Technical Partners
Main sponsorVisibility
2002 Edition
Foster’s Roma Seven
2005 Edition
Sidis Roma Seven
2003 Edition
Nastro Azzurro Roma Seven
2006 Edition
FelpharmaRoma Seven
n° 4 posters (3.00 x 1.00) front row Customized area and dedicated signboards in the Village
50 pass all areas for the Tournament, including authorization to enter the ground and the village
20 invitations to the Gala Dinner at tribune
Back cover and dedicated page in match magazine (more than 70,000 copies)
50 invitations to the closing party of the Tournament
Logo on scoreboard of Tournament
Logo to be mentioned by the speaker during the event, at awards ceremony and in the village
June 2011
Main sponsorGeneral Rights
2007 Edition
Aams Roma Seven
2008/2009 Edition
Banca Fideuram Roma Seven
2010 Edition
Greennetwork Roma Seven
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Qualifi cation of “Main Sponsor” of the 2011Roma SevenTournament
Sole trade rights
Display of the logo in all offi cial promo-advertising communications of the Tourament
Use of image and logo of 2011 Roma Seven Tournament
Possibility to distributte samplings and promotional material
Logo in and link to the homepage of the offi cial website of the event (www.romaseven.com)
Possibility to customize the tournament name (Title Sponsor)
Customized area Main Sponsor 2008 – 2009 Banca Fideuram ATAC Stall : Roma Seven 2009 Sponsor
June 2011
Offi cial Partner
General Rights
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n° 2 posters (3 x 1 m ) attended by the Sponsor
Trade sole rights
Logo in and link to the offi cial website of the event (www.romaseven.com)
30 pass all areas for the Tournament, including authorization to enter the ground and the village
Display of the logo on all promo-advertising initiatives of the Tournament
10 invitations to the Gala Dinner along the tribune
Qualifi cation as “Offi cial Partner” of the 2011 Roma Seven Tournament
Use of 2011 Roma Seven Tournament
Brand to be mentioned by the speaker during the event, at awards ceremony and in the village
Possibility to distribute samplings and promotional material
30 invitations to the closing party of the Tournament
Special thanks to
June 2011
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Final 2008: Stellenbosch University – British Army ARU
June 2011
Presence at Courtside
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Setting of advertisements at courtside (3 x 1 m)
Commercial and exhibition stands are arranged for sponsors in the Vip Village
Setting of banners (3 x 1) around the pitch
“Bernabei” Seven Kings of Rome
“Modula” Roma Seven
“Samurai Red&Blu” Ladies
June 2011
Sponsorship of a Participating Team
Testimonial
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Possibility to link your brand with one of the top participating teams, thus maximum promotion of your brand
Display of the sponosor name in all offi cial communications to the press and at the venue
Display of logo on shirts
The possibility to identify one or more testimonials from the rugby sector emphasizing reliablity, solidity, suppleness and speed is fundamental to brand visibility
Inside front cover
double page single page
June 2011
Presence on Match Magazine 52 colour pages format 21 x 15 a circulation of 70,000 copieshome delivery
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Inside front cover
Inside back cover
Centrefold
Back cover
Double page
Single page
Half page
One quarter of a page
Moreover Display of logo and link to the offi cial website of the Tournament
Prize money to the winning team, including mention of the sponsor at awards ceremony and delivery of award by one of your representatives
Branding at the closing party of the event
Branding linked at opening reception of Roma Seven
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The sponsorship of referees with partner’s logo on shirts gives large visibility considering the continual visual brand presence on the fi eld during international live TV coverage
Customization of fl ags at courtyard
Customization of post protection equipment: excellent visibility throughout the event
Customization of your brand along the pitch
Previous editions were under the aegis of:
June 2011
Roma Seven s.r.l
Via Donatello 7 - 00196 RomaTel. 06.64.82.41.11