rolex wrist watch production management lab by akshay sinha

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DEPARTMENT OF MECHANICAL ENGINEERING BIT, DURG LAB MANUAL PRODUCTION MANAGEMENT Code No.: 337663 (37) (Practical File) BE-VI Sem Name of Student : AKSHAY SINHA Semester/Section : 6 th Semester, Sec-A Class Roll No. : A-06

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Page 1: Rolex Wrist Watch production management lab by akshay sinha

DEPARTMENT OF MECHANICAL ENGINEERING

BIT, DURG

LAB MANUAL

PRODUCTION MANAGEMENTCode No.: 337663 (37)

(Practical File)

BE-VI Sem

BHILAI INSTITUTE OF TECHNOLOGY, DURG

(AFFLIATED TO CSVTU, BHILAI)

Name of Student : AKSHAY SINHA

Semester/Section : 6th Semester, Sec-A

Class Roll No. : A-06

University Roll No. : 3013714013

Page 2: Rolex Wrist Watch production management lab by akshay sinha

PRODUCTION MANAGEMENT LABORATORY CERTIFICATE

Name of Student : ……………………………………………

Semester/Section : ……………………………………………

Class Roll No. : ……………………………………………

University Roll No. : ……………………………………………

Date of Final Submission : ………………………………….

Remarks/Grade : ……………………………………………

Signature

Prof I/C

Page 3: Rolex Wrist Watch production management lab by akshay sinha

Company Profile

Rolex SA is a Swiss luxury watchmaker. The company and its subsidiary Montres Tudor SA design, manufacture, distribute and service wristwatches sold under the Rolex and Tudor brands. Founded by Hans Wilsdorf and Alfred Davis in London, England in 1905 as Wilsdorf and Davis, Rolex moved its base of operations to Geneva, Switzerland in 1919.Forbes ranked Rolex 64th on its 2016 list of the world's most powerful global brands. Rolex is the largest single luxury watch brand, producing about 2,000 watches per day. The company is owned by the Hans Wilsdorf Foundation, a family private trust which does not pay corporate tax.

Page 4: Rolex Wrist Watch production management lab by akshay sinha

ABOUT ROLEX

Type Privately held company

Industry Watch manufacturing

Founded London, United Kingdom(1905; 112 years ago)

Founder Hans WilsdorfAlfred Davis

Headquarters Geneva, Switzerland

Area served WorldwideKey people Gian Riccardo Marini, CEO[1]

Products Air-KingCelliniDay-DateDatejustDatejust IIDatejust 41DaytonaExplorer IIExplorerGMT MasterGMT-Master IILady-DatejustMilgaussOyster PerpetualPearlmasterSea-DwellerSky-DwellerSubmarinerYacht-MasterYacht-Master II

Production output 751,285 COSC movements (2011)[2]

Page 5: Rolex Wrist Watch production management lab by akshay sinha

Owner Wilsdorf Foundation

InnovationsAmong the company's innovations are:

The first waterproof wristwatch "Oyster", 1926 The first wristwatch with an automatically changing date

on the dial (Rolex Datejust ref.4467, 1945) The first wristwatch case waterproof to 100 m (330 ft)

(Rolex Oyster Perpetual Submariner ref.6204, 1953) The first wristwatch to show two time zones at once

(Rolex GMT Master ref.6542, 1954) The first wristwatch with an automatically changing day

and date on the dial (Rolex Day-Date, 1956) The first watchmaker to earn chronometer certification

for a wristwatch (1910) 

Page 6: Rolex Wrist Watch production management lab by akshay sinha

PLANT LOCATION & LAYOUT

Bienne is the very heart of Rolex. It was, of course, up until 2004 a completely separate company owned by the Borel family of the Aegler company. It's hard to believe, but true. Now, there isn't a location that is more Rolex than Bienne, and going inside here is easily the most exclusive invitation in all of watchmaking. The contents of this 92,000 square meter facility are, in the world of watchmaking, essentially priceless. This is the building

Page 7: Rolex Wrist Watch production management lab by akshay sinha

inside which everyone dreams of seeing at the foot of the Jura Mountains.

The reason that Rolex allows so few people into the Bienne location is because they have created a truly unique manufacturing system where they have built machines that build machines that create unique components exclusive to Rolex. Rolex blanks of brass, copper, and steel are cut using proprietary machines unseen anywhere else in Switzerland, via spark erosion. Baseplates are produced at a rate of about 100 per minute. There are stripping machines where raw metal is inserted in one end, and out the other end comes full components with pins already in them.There are machines in Bienne that are capable of doing the work of 100 traditional tools in a matter of 50 seconds. These, dear readers, were not photographed, and I am sure you understand why. It is also in Bienne that several components unseen elsewhere in watchmaking are produced. This includes the Parachrom Hairspring and Paraflex Shock Absorber – two things that, in the opinion of many, are at the core of Rolex's superiority.

Page 8: Rolex Wrist Watch production management lab by akshay sinha
Page 9: Rolex Wrist Watch production management lab by akshay sinha

ORGANIZATION CHART

Page 10: Rolex Wrist Watch production management lab by akshay sinha

FLOW PROCESS CHART

Stage Deliverables Timeline1.Idea Recommendation

discussion2.Design Requirements 3D

Renderings Videos10-15 days

3.Prototype Watch Sample, Box Sample, Strap Sample

30days

4.Production Order Movements manufacture and test

status updates

60-70 days

5.Delivery Packed, Delivered, Inspected

10 days

6. Support Warranty Coverage Mainanance

Page 11: Rolex Wrist Watch production management lab by akshay sinha

Material Process ChartMaterial Parts in which it is used

Precious metals, stainless steel, ceramic, mother-of-

pearl, precious stones

Rolex rigorously selects the materials for its watches. Each bridge of the movement, each wheel, each pinion, each element of the case, bracelet or dial is made of a material

Stainless Steel 904L stainless steel is commonly used in high-technology and in the aerospace and chemical industries. Its excellent anti-corrosion properties are comparable to those of precious metals. Rolex masters in-house the entire manufacturing process for its 904L steel watch components.

GOLD Gold Rolex watches possess a truly captivating radiance, born of years of experience in perfecting the use of this most precious of metals. Only by controlling the whole process can Rolex guarantee a peerless, enchanting lustre on its watchcases and bracelets alike.Rolex exclusively uses 18 ct gold, a princely alloy composed of 750‰ (thousandths) of pure gold, plus exactly the right mixture of elements including silver and copper necessary to produce the different types of 18 ct gold: yellow, white and Everose, Rolex's exclusive pink gold alloy. Jealously-guarded formulas ensure exceptional durability, polishability – and an extraordinary sheen that lasts for generations.

PRECIOUS STONES Through their unique brilliance and the extreme care taken in their setting, the high-quality precious stones selected by Rolex endow gem-set watches with unparalleled prestige.

CERACHROM Rolex developed and patented the Cerachrom bezel for specific Professional models to ensure lasting beauty and functionality even after exposure to the most extreme conditions. Fashioned from extremely hard ceramic material, it is virtually impervious to scratches, and its colour is unaffected by ultraviolet rays of the sun.