ROLEX MONTEREY MOTORSPORTS REUNION

EVENT MARKETING OVERVIEW

POSTER

PROMOTIONAL POSTER

11x17 & 24x36

EVENT POSTER

24 x 36

WEB BANNERS

Web Banner sizes:

160 x 600

180 x 150

300 x 250

300 x 100

468 x 60

728 x 90

300 x 100

980 x 30

728x90

300x250

180x150160x600

WEB BANNERS

Web Banner sizes:

160 x 600

300 x 250

300 x 600

350 x 50

500 x 500

728 x 90

728x90

300x250

500x500 160x600

WEB BANNERS in ACTION

Ferrari Website

Lambourbhini Website

Lotus Website

WEB BANNERS in ACTION (cont.)

Luxury4Play Website

Maserati Forum

Maserati Forum

WEB BANNERS in ACTION (cont.)

STREET BANNERS

Locations

Highway 68 (Entrance to track)

Old Monterey Business OTS (Down town Monterey)

Old Monterey Business Triangles (Downtown Monterey)

City of Seaside (Highway 218)

Seaside

Old Monterey Business, Over the Street

Highway 68 Entrance

Old Monterey Business

DIGITAL OUTDOOR BILLBOARDS

Palo Alto

U.S. 101 S/O Willow

Runs 7/16 – 8/18

EVENT TICKET

EVENT TICKET – SOUVENIR PROGRAM COVER

Program Cover A Program Cover B

EVENT T-SHIRT

PRINT PUBLICATIONS

Amelia Island Concours d’Elegance Program Ad Runs 3/7 – 3/9 2014

Carmel Magazine Runs Spring/Summer Issues

Arizona Driver

PRINT PUBLICATIONS (cont.)

Historic Motor Racing

Continental Tire Monterey Grand Prix

Runs May 2-4

Classic Motorsports / Grassroots Runs May / June & Sept. Issue

PRINT PUBLICATIONS (cont.)

Motorsport Magazine

Octane Open Road

PRINT PUBLICATIONS (cont.)

Victory Lane Magazine Runs July Issue

Sports Car Market

Runs June Issue

RM Magazine Runs December 10, 2013 / January Issue

San Francisco Examiner

Runs August 7th and 10th

Quail Motorsports Gathering Runs August Issue

PRINT PUBLICATIONS (cont.)

Vintage Motorsports Magazine Runs April/May Issue

Vintage Racecar Magazine Runs May & June July Issues

eni FIM Superbike World Championship Program Ad Runs July 11-13

CAR CORRALS

FIELD MARKETING TRADESHOW BACKDROPS

DASH CAR PLAQUE

FAN SIGNAGE

FAN SIGNAGE (cont.)

CORKSCREW E-NEWSLETTER HIGHLIGHTS

• 1/15 – RMMR Run groups, Story #1

• 1/29 – Maserati Spotlight, Story #4

• 3/12 – RMMR Selections, Story #1

• 5/21 – RMMR, Story #2

• 6/4 – Memerable Maseratis, Story #2

• 6/18 – RMMR, Story #2

• 7/16 – RMMR, Banner Ad: Top Placement

– Memorable Maseratis, Story #2

– RMMR Poster, Story #4

– RMMR Hospitality, Story #5

• 7/30 – RMMR, Banner Ad: Top Placement

– Kick Off to Classic Car Week, Story #1

– Pre-Reunion Admission, Story #2

– Cool Car, Story #3

– Star Drivers, Story #5

– Pre-Reunion Issue

• 8/13 – RMMR, Banner Ad: Top Placement

– RMMR Fan Activities/Autograph Sessions, Story #1

– Memorable Maseratis, Story #2

– RMMR Automotive Alley, Story #3

– The Tour/The Quail, Story #4

– RMMR Race Info, Story #5

– Reunion Issue

RADIO

102.5FM KDON Clear Channel Salinas

92.7FM KTOM Clear Channel Salinas

101.1FM KION Clear Channel Salinas

102.5FM KDON Clear Channel Salinas

92.7FM KTOM Clear Channel Salinas

101.1FM KION Clear Channel Salinas

KKSF 910AM Clear Channel San Francsico

KOSF 103.7FM Clear Channel San Francisco

KSFO/Cumulus San Francisco

KSAN/Cumulus San Francisco

KGO/Cumulus San Francisco

KCDU-FM (The Beach) Mapleton Communications Monterey

KHIP-FM (The Hippo) Mapleton Communications Monterey

KPIG-FM Mapleton Communications Monterey

July 28 to Aug 16

July 28 to Aug 16

July 28 to Aug 16

July 21 to Aug 3

July 21 to Aug 3

July 21 to Aug 3

July 21 to Aug 3

July 21 to Aug 3

July 21 to Aug 3

July 21 to Aug 3

July 21 to Aug 3

July 14 to Aug 3

July 14 to Aug 3

July 14 to Aug 3

RADIO

WTMB-FM (Bob 93.5) Mapleton Communications Monterey

92.5FM KBRE (The Bear) Radio Merced

97.9FM KIDD (ESPN) Buckley Communications Monterey

Live105FM CBS Radio San Francisco

KFOX Entercom San Francisco

95.7FM KGMZ (The Game) Entercom San Francisco

KBAY-KEZR Next Media Commications San Jose

The Wolf 101.9FM Entravision Sacramento

KHHM Hot 103.5FM Entravision Sacramento

Pandora Radio (geo-targeted San Francisco)

KQED San Francisco

KCBS San Francisco

KCBS San Francisco

KNBR San Francisco

July 14 to Aug 3

July 28 to Aug 16

July 28 to Aug 16

July 21 to Aug 3

July 21 to Aug 3

July 21 to Aug 3

July 21 to Aug 3

July 21 to Aug 3

July 21 to Aug 3

July 21 to Aug 3

July 21 to Aug 10

July 28 to Aug 16

July 21 to Aug 3

July 28 to Aug 16

TELEVISION

KOTR July 28 – August 11

KAYU Spokane July 21 – August 4

Sainte Television Group July 21 – August 4

Eureka Television Group July 21 – August 4

FIELD MARKETING EVENTS

Toyota Grand Prix of Long Beach

April 11-13

Quail Motorcycle Gathering

May 17

Santa Cruz Concourso

July 13

Canepa Cars and Coffee

Canepa Designs, Scotts Valley

August 10

FIELD MARKETING EVENTS (cont.)

Monterey Motorsports Reunion Classic (Pre Reunion Car Show)

Alvarado Street Downtown Monterey

August 8

Quail Motorsports Gathering

August 15

Pacific Grove Auto Rally

August 15

SPECIAL EVENTS

Dining in the Vines (Pre Reunion Reception)De Tierra VineyardsAugust 9

Pebble Beach Tour d’Elegance

Parade Laps entering at Turn 11 for a full lap and exiting at Turn 5

Thursday, August 14th

8:00 am – 8:50 am – 9:40 am

Rolex Monterey Motorsports Reunion Welcome Reception

Island – Italian Theme

Thursday, August 14

5:00 pm – 7:00 pm

FAN ACTIVITIES

Maserati Heritage DisplayAll WeekendRace Paddock at Turn 3A visit to the Rolex Monterey Motorsports Reunion is incomplete if you don’t visit the Corvette Heritage Display. The display features a

collection Of some of the most important race cars, alongside their production counterpart to show the technology transfer from racing to their everydaycars.

Automotive AlleyAll WeekendPremier Pit Row Suites GaragesVisit Bentley, BMW, Chevrolet, Ford, Jaguar, Land Rover, and Porsche.

Experience Monterey, presented by Yancey’s Fancy CheeseSaturday & SundayMarketplace near Turn 3Savor some of Monterey County’s finest wines, mouth-watering Chocolates and splendid cheese from Yancey’s Fancy Cheese inthe Experience Monterey pavilion tent. It’s a destination unto itsOwn.

FAN ACTIVITIES

FRIDAY

Derek Hill Meet and Greet12:00 pm – 12:30 pmItalian Island

Meet the Revs Institute12:45 pm – 1:00 pmRace Paddock Stage

Italian IslandAll DayIslandBe sure to visit Italian Island to see eight rarely seen Maseratis.

SATURDAY

Fuel Run on the IslandAll dayItalian Island - Marketplace

Maserati Press Briefing10:45 am – 11:00 amPaddock Display

FAN ACTIVITIES (cont.)

SATURDAY (cont.)

Pete Lyons Book Signing11:00 am – 11:30 amRace Paddock Display

Meet the Authors11:45 a.m. – 12:00 p.m.Race Paddock Stage

Lyn St. James Autograph Session & Book Signing11:45 a.m. – 12:15 p.m.Center Lawn Pod

Picnic with Sir Stirling Moss12:30 pm – 1:00 pmDisplay – Near Center Lawn in MarketplaceBring your lunch, relax and get ready to hear the “untold” stories of memorable racing moments with Sir Stirling Moss.

FAN ACTIVITIES (cont.)

SUNDAY

Bill Patterson Race Paddock at Turn 3 11:15 a.m. – 11:45 a.m.Official track artist, Bill Patterson who produced the artwork for this

year’s event poster will be signing posters/programs as well as doing live art at the show case stage in the paddock.

Meet the Restorers12:00 p.m. - 12:15 p.m.Race Paddock Stage