I work in a creative environment where casual clothes and jeans are the norm.

My budget is modest.

The Rolex Air-King is perfect for someone who is just starting to

build a watch collection. The Air-King is an immediately

recognizable Rolex style and is a budget-friendly entry model.

Even if a Rolex Submariner is already a part of your watch

collection, consider branching out into one of the more

collectible versions with a colorful dial and bezel liket Rolex-green “Hulk” model.

Classic. I like simple but signi�cant

pieces that always look on point.

New.Vintage.

Since the Rolex Daytona became the watch of choice by actor and accomplished racecar driver Paul

Newman in the 1960s, the Daytona has been a hotly coveted model. Even though Daytonas are still in

production today, they retain their value incredibly well and are a

savvy investment if you’re in the market for a new Rolex.

The Rolex Explorer has that signature Rolex look and feel to it:

it embodies an elegant design with rugged undertones. It’s

uniquely tied to the Rolex brand history, which makes it a smart �rst addition to your collection. And, even if this Rolex isn’t for

celebrating a special occasion, it is a special purchase in and of itself.

The Rolex DateJust has been one of Rolex’s bestsellers since its

release in 1945— and for good cause: the DateJust is a timeless and stately design. The DateJust

is available in an expansive variety of dials and bezels so you can perfectly tailor your Rolex to

suit your personal taste.

The Sea Dweller was introduced in 1978. At �rst glance, the

Sea-Dweller looks similar to a Submariner, minus the cyclops lens. However, the Sea Dweller Ref. 16600 was discontinued in 2008, which elevated this Rolex

into a rare and collectible model, making it a smart investment for

any watch collector.

No, not really.

Watches are an extension of my personal style.

I consider watches to be an investment

opportunity.

Fashionably causal.

Yes, I want to commemorate a

milestone.

Upon its release, the Rolex GMT-Master I & II was admired for its form and function. Its sporty dial and colorful bezel are balanced by a more

formal oyster bracelet for that enviably cool, laissez-faire look. The

GMT-Master is also a solid investment, as they are one of Rolex’s most collectible models and likely to

increase in value.

E X P L O R E R

G M T- M A S T E R I IA I R - K I N G

Also known as the “Presidential,” the Rolex Day-Date is a standout design. With its �uted bezel and jubilee bracelet, the Day-Date’s

elegant simplicity has cemented its renown as a classic watch.The distinctive and distinguished

Day-Date is the perfect Rolex model to mark life’s biggest moments.

I am ready to make an investment.

DAY- DAT E S U B M A R I N E R

S E A - DW E L L E R

DAY T O N A

DAT E J U S T

Is this your �rst Rolex watch purchase?

No, I already have a few Rolexes in my collection.

What is your primary motivation for

collecting watches?

Yes! Where do I begin?

Describe your work week style.

My o�ce is pretty buttoned-up, so I

need to dress conservatively

during the week.

Is this watch for a special occasion?

Describe your personal style.

What is your budget?

Do you collect vintage or new

watches?