Resources

1

Creative Director

Strategist

Producer Information Architect

Solutions Architect

Designer

Back-end Developer

Resource Description

2

Creative Director Drives the creative vision of the project and inspires & delights the entire team.

“The Conductor”

Strategist Inspires alignment between the business objectives, the users needs and the brand. “The Aligner”

Art Director Owns the definition of the aesthetics of the brand under the direction of the Creative Director. “The Visualizer”

Information Architect Ensures that the business objectives and the business needs drive the applications features, functionality and user experience. “The Architect”

Producer Helps the team collectively stay on time and on budget. “The Wrangler”

Solutions Architect Serves as a conduit between the technology, strategy and creative teams helping ensure that the entire eco-system that is being build is in balance. “The Technical Analyst”

Designer Works closely with the Art Director to collaboratively design all of the brand’s core expressions from the identity to the interface. “The Painter”

Copywriter Crafts the language, nomenclature and tone of voice that our writing will have across the digital eco-system we are creating. “The Story Teller”

Lead Front-End Developer Leads the charge of front-end development, CSS, Javascript & QA “The Builder”

Lead Back-End Developer Leads the charge of back-end development, PHP, SQL & QA “The Integrator”

Front-End Developer Supports the lead developer and shares the development tasks “The Assistant Builder”

Back-End Developer Supports back-end development, PHP, SQL & QA “The Assistant Integrator”

3

Project Charter

Tech Lead

Lead IA

Client Team

Groop Team

JaneBob

Ana

Christine

?

Groop Producer

Aaron

FOCUS CI PM

Strategy Lead

Joe

Creative Dir

Tim

Sue

Craig

?

?

Able Name

John

Jake

?

Lead Art Dir

Lead Scene Art

Back End Flash Dev

Lead Developer