role of the board & successful fundraising techniques

17
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 February 2010 Role of the Board & Successful Fundraising Techniques

Upload: deborah-spector

Post on 18-May-2015

2.665 views

Category:

News & Politics


3 download

DESCRIPTION

Role of the board & successful fundraising techniques inspires and encourages board members to support their organizations. How will your board members answer when asked what they do for the organization? You'll know you have a fundraising board when they proudly state they raise resources & influences for their organization.

TRANSCRIPT

Page 1: Role of the board & successful fundraising techniques

Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 February 2010

Role of the Board

&

Successful Fundraising Techniques

Page 2: Role of the board & successful fundraising techniques

Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 | February 2010

Call To Action

““If you don’t know where you’re going it doesn’t matter which way If you don’t know where you’re going it doesn’t matter which way you go!”you go!”

Said the Cheshire Cat in Alice in WonderlandSaid the Cheshire Cat in Alice in Wonderland

Page 3: Role of the board & successful fundraising techniques

Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 | February 2010

Building A Fundraising Board

Start by asking a few questions – 1. How do we get there?2. Where do we start?3. What do we do with the current board?4. Can we afford not to do this?

Page 4: Role of the board & successful fundraising techniques

Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 | February 2010

Transformation into a Fundraising Board

Walk before you run:• Ask each board member to contribute to the extent of

their capacity, asking that each make a “stretch gift” every year.

• Start building relationships for your nonprofit with your family, friends and colleagues. The most important reason that a person makes her or his first gift to a nonprofit is that the right person asks.

• Make sure everyone is involved with the fundraising efforts, not just the fundraising/marketing committee and staff.

Page 5: Role of the board & successful fundraising techniques

Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 | February 2010

You Know You Have A Fundraising Board . . .

When board members are asked what they do for the organization, and they will respond

“We raise resources and influence for our organization.”

Page 6: Role of the board & successful fundraising techniques

Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 | February 2010

Develop Your Road Map

• Identify specific goals and measurable outcomes.

• Develop a specific timeline.• Decide on fundraising opportunities.• Implement your plan!

Page 7: Role of the board & successful fundraising techniques

Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 | February 2010

Successful Fundraising Techniques

Fundraising is simply getting people to be supportive of your organization. You do this through personal contact and by educating and involving them.

Page 8: Role of the board & successful fundraising techniques

Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 | February 2010

Never Ask a Stranger for Money

• People give to people and because of people.• People who don’t know you or your organization

most likely will not give.

Page 9: Role of the board & successful fundraising techniques

Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 | February 2010

Cultivate Before Asking

• Cultivate potential donors through personal interactions, special events, receptions, opportunities to meet topical speakers.

• Only ask for a gift after you have had a chance to inform and educate a prospective donor.

Page 10: Role of the board & successful fundraising techniques

Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 | February 2010

Think of the Needs of the Donor

• Your need of money will not motivate a donor to give; your provision of service to meet clear community needs will.

• Find out what interests the donor has and think through how the donor will benefit by giving.

Page 11: Role of the board & successful fundraising techniques

Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 | February 2010

Ask for Support for What You Need

• Be sure to follow your fundraising plan and raise money for the things your organization needs. Do not create new things because you think they sound more enticing to potential donors.

• Put a Face on infrastructure needs and present as a meaningful project in line with your vision.

Page 12: Role of the board & successful fundraising techniques

Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 | February 2010

Personalize your Solicitation

The more personalized the ask, the more likely people will give:

• People are more likely to give and give more when asked in person.

• Personal calls raise more than phone calls.• Phone calls raise more than letters.• Personalized letters and handwritten notes raise

more than form letters.

Page 13: Role of the board & successful fundraising techniques

Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 | February 2010

Raise Money from the Inside Out

• Start raising money by asking the board to give first.

• Ask all fundraising volunteers to give before they ask others to give.

Page 14: Role of the board & successful fundraising techniques

Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 | February 2010

Raise Money from the Top Down

• Ask your best large-gift prospect first.• Large gifts set the pace and build confidence,

excitement and momentum.• 75 to 95% of contributions will come from 10 to

15 % of donors.

Page 15: Role of the board & successful fundraising techniques

Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 | February 2010

Make the Case Larger Than the Organization

Show your prospects how:• They will benefit.• Their children will benefit.• The community will benefit, and• The gift is an “investment” in the future.

Page 16: Role of the board & successful fundraising techniques

Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 | February 2010

Develop a Strategy You Can Accomplish

• Aim for Success. Don’t overreach.• Fundraising success builds community, donor

and volunteer confidence.• Everyone wants to be associated with a winner.

Page 17: Role of the board & successful fundraising techniques

Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 February 2010

Thank You!