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Role of NGO, Government & Cross sector PartnershipLecture 14 &152014-2015What is a partnership?

Partnership is ----A sort of collaboration to pursue common goals, while leveraging resources To identify common ground between the private and public sectorsCapitalizing on the respective competences and strength of partners.Combining the skills & expertise of the private sectors with the public sectors legitimacy & knowledge of development issues

Types of PartnershipsThe Partnership Relationship SpectrumDonations/charityEmployee volunteeringSupport in kind/ infrastructureCause related mktgIssue related(hygiene etc)Fair tradeMicro finance servicesWHY Partnership?Risk management: rising social consciousnessActivismMOTIVESDeal with emergence of new expectationsMgrs focus now onlong-term socio-environmentalimpacts & value additionIncrease operational efficiencyGain access to knowledge & expertiseDiscover new markets or customers Improve understanding of challenging issues & sustainable solutionsIncrease efficiency & capacity of the companys supply-chain : Reduce costs in the value chain

Improve stakeholderrelationsEmployee engagement & Motivation: Provide a continuous supply of high quality inputs and talent

Enhance vitality in the communities where workers liveAreas of Business PartnershipMarketplaceWorkplaceEnvironmentCommunity

What is a NGO or a NPO?

NGO/NPOAn organization formally independent of the state and private sector having its own constitutional identity. Does not seek profit for individuals/members/promoters/trustees/BOD.

Legal/Constitutional Identities of NGOs in IndiaTypology of NGOs

Defend or promote a specific cause. These NGOs typically try to raise awareness, acceptance & knowledge by lobbying, press work & activist events.Design & implementation of development-related projects .

These NGOs can be community based, national or international

SA 8000, AA1000 etc What are the contemporary-strategies and tactics adopted by civil society/NGOs for promoting CSR

Contemporary-Strategies and tactics adopted by civil society for promoting CSRResearch and Reporting media exposureSocial Responsibility dialogue with CompaniesSocial Accountability standards and auditsShareholder Activism shareholder resolutionsEconomic Pressure boycottsGovernment Regulations supporting legislationLitigation bringing law suitsNorm Creation development of international law

Workplace InterventionMarketplace InterventionEnvironment InterventionCommunity InterventionL&T collaborated with DTK , an NGO for AIDS awareness programme at the Powai plantManagement trainees & students of the L&T Institute of Technology work with contact workmen, transport drivers, children of employees and impart HIV/AIDS education.Nestles , Nesquik milk powder contained GE ingredients which was not indicated in the label when sold in China.Greenpeace has been campaigning globally to eradicate GE ingredients from food products.

Greenpeace as a part of its global Tox Tech Campaign has been able to motivate international market leaders like HP, Dell, LG Electronics, Samsung , Sony, Sony Ericssion & Nokia committing to eliminate some of the most hazardous chemicals from their products.The Infyosys Foundation: Grants to socially & physically challenged children for education.partnered with various NGOs & local government in strengthening rural development activities and infrastructureBPCL collaborated with Kripa Foundation , De-addiction centre for the employees addicted to alcoholP&G , Hygiene & Health Care India : project DRISHTI 1st ever Sight Restoration Corporate project in association with NAB

Tata International Limited Developed special training programs that educate employees on the hazards of wastage and pollution. The first Leather manufacturing unit in India which was granted the ECO-MARK for their products from the Bureau of Indian Standards. Cadbury India : funds a street children project focusing on education

OPEN MIND with UNICEF : support & educate working children

Pratham & MCGM are the active partners in this time bound effort to achieve universalization of primary educationCorporate partners ICICI Bank, ACC, HSBC, Ballarpur Industries etc.What is the Importance of Cross Sector partnerships?

SUSTAINABLE DEVELOPMENT

Cross Sector PartnershipBased on the case identify the key features of a cross sector partnershipKey requirements of effective partnershipSelf assessment in the initiation phaseCareful consideration of partner choiceMission connectOpen, frank & constructivecommunicationRegular tracking of progressLearning capabilityAlignment of values & work cultureInterdependenceintegrationInstitutionalizationKey IngredientsClear assignment of mgmt responsibility in the respective areas of competenceWhat are the benefits of Cross Sector Partnership?

How Does It Help..Government perspectiveWhat are the barriers to partnerships?Barriers to Partnerships the Business perspectiveBusinessPerspectiveBarriers to Partnerships- the NGO perspectiveVast majority of Business: either irresponsible, indulge in green-washing, or at best only practice philanthropyWidening gap between poor and rich :concern about privatisation of essential servicesLack of understanding of poverty issues by BusinessLack of equity in PartnershipsLack of disclosure on CSR issues by Business

Can Cross Sector Partnerships Really Make a Difference?

Your opinion based on the caseCorporate-NGO partnerships : Three Ways to Create Shared ValueReconceiving products and markets better serving existing markets, accessing new ones, or developing innovative products that meet social needsRedefining productivity in the value chain improving the quality, quantity, cost, and reliability of inputs, production processes, and distribution systemsEnabling local cluster development improving the operating environment affecting business while alleviating social problems