role of media in pakistan
TRANSCRIPT
Role Of Electronic Media In Pakistan
Group Members:
HAMZA BILAL RAINA KHALIL ROOFIA TAUQEER TUBA UMER SHEHZAD ZAIN-UL-ABIDEEN
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Table Of Contents
Introduction Evolution Of Media Purpose Of Media Negative Impact Of Media Positive Effects Of Media Conclusion
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What Is Media?
Communication channels through which news entertainment, education, data, or promotional messages are disseminated is known as media.
What Is Media?
Media includes every broadcasting and narrowcasting medium such as
Newspaper Magazines Television Radio Billboards Direct mail Telephone Fax and Internet
Media is a very powerful change agent. What we see in the television largely influences our beliefs and in turn, this also affects our behavior and also help to chane our life style.
Power to make the innocent guilty and to make the guilty innocent.
Controls the minds of the masses and the people.
Informative bridge between governing bodies and general public.
Helps to form opinions and make judgments regarding various issues.
Types of Media
1• Print media• lightweight, portable, disposable publications
printed on paper
2• Electronic media• media that use electronics or
electromechanical energy for audience
3• New age media• electronic communication that involves the
use of computer technology
EVOLUTION OF MEDIA
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• Pakistan television corporation came into being under the ministry of information headed by Ubaid ur Rehman.
In Ayub
khan’s Era
On November 26, 1964 the first official television station PTV transmission broadcasts from LAHORE
• Television was brought under the Islamalic campaign, Heavy pressure on the media to safeguard the glory of Islam.In response to the ban on the daily musawaat the Pakistan Federal Union of Journalists protested and launched a campaign of hunger strike.
In Zia ul
Haq’s Era
• The government issued the Pakistan Electronic Media (PEMRA) in March 2002.In Pervaiz
Musharaf Era
In Pervaiz Musharraf’s Era
PEMRA is a Country Guide to regulate the establishment of all broadcast stations in the country sepcially Indian channals.
Purpose Of Media
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Entertain
Advertise
Inform
There are three purposes of Media
Purpose of Media
Inform: Public does receives a clearer picture
of what is happening in the world People wants to know the details
whether its an; Upcoming election City council action A war on the other side of the town A house that burns down across town
Purpose of Media
Entertainment: Sports and entertainment are huge aspects of the
media package
Purpose of Media
Advertisement: Media has the convincing power
They can convince you to buy;1. Products & services2. Ideologies (political advertisement)
Negative Impact Of
Media
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Media is nowadays going against the Islamic teachings.
Open Issues are being discussed which should not be openly discussed
Media is spreading vulgarity
Destructive Media; Religious Impression
Exaggeration means describing of something and making it more than it really is
Overwhelming negative exaggeration
issues
Flashing news headlines with elements of negative exaggeration
Big deal made out of small issues
Sikandar Case as an example
Destructive Media; Exaggeration
Destructive Media; Westernization
European and American culture is slowly covers our society.
Extensive promotion of western product brands
Effect on local values and trends
Language changes Change in meal preferences
Destructive Media; Effect on Minds Of Children
Media has harmfully affected the minds of children
Children are exposed to things that they should not necessarily be exposed to yet
Media sell their own value system to the kids through actors, cartoon characters, and even musicians who are puppets in the media's propaganda
Positive Effects Of Media
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Role Of Media In Promoting The Democratic Traditions
Media is essential to the health of democracy for two reasons
Enables the citizens to make decisions about electoral choices
It performs a checking function
At the time of elections media openly and in a focused way supported democracy
News channels played an important role in increasing voter turnout e.g. GEO news, ARY
Role Of Media In Promoting The Democratic Traditions
Coverage Of Natural Disaster
Flood Earth Quake
Social media serve as a communications platform by spreading information about protest campaigns and other social movements.
Benazir Bhutto’s
Shahzeb Khan Case
Social Media
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Conclusion
It has revealed the facts to the people about crimes and social issues and also informed the people about the issues outside their country and most importantly, media has shown the behavior of other countries to the Pakistan Besides spreading exaggeration, Pakistani media should resolve the matters with positive attitude.
Media is supposed to be responsible for the present society, trends, norms, values and so on.. Media reflects the society and it is the responsibility of media to expose the country to the whole world. It’s the requirement of time that our media should work for the positive and real soft image of Pakistan.
Media should not use negative tools to increase their viewership. There are times when they should put their personal interests at the back of their mind and show or write things that could be beneficial for the country and please stop this race of breaking first news just be original.