role of design in business innovation
TRANSCRIPT
- 1. Design in Business Innovation
- 2. Introduction Tim Selders Co-founder & Director 7/13/15
- 3. 3 7/13/15 We are worlds leading consultancy in the area of design management and design leadership.
- 4. Introduction We are worlds leading consultancy in the area of design management and design leadership. 4 7/13/15
- 5. Introduction Role of Design in Business Innovation 7/13/15 6 1. Designmaturing 2. Designinbusiness 3. Valueofdesign 4. Integrateddesign 5. Designinbusinessinnovation
- 6. Design Maturing
- 7. Design
- 8. Design process Design result
- 9. Design
- 10. Design
- 11. Design
- 12. Furniture Automotive Fashion Consumer Electronics Furniture
- 13. P&G Coca-Cola Unilever
- 14. Festo Res-Q-tec Claas
- 15. Daimler CAR2GO Schiphol Airport Yellow Strom
- 16. More types of design in more types of industries Design maturing
- 17. ?Design maturing More types of design in more types of industries
- 18. ?More types of design in more types of industries
- 19. Why? Design is good business
- 20. Design in business
- 21. Design?Tom Peters
- 22. an easy-to-fill-in shipping form of Federal Express a waiter who serves salads singing like Placido Domingo in his role in La Boheme just as important for a product of 29 cent as for a product of 29.000 dollar everything that literally takes your breath the guts to stop selling a product that sells well if you have better idea dull perfectionism with passion in this time of telephone & e-mail a handwritten letter of somebody the apple in the logo of Apple the lacking of over-design the sound of a closing door of a Mercedes Tom Peters
- 23. Quality Experience Innovation Tom Peters
- 24. Quality Experience Innovation
- 25.
- 26. Apple
- 27. LEGO LEGOFriends +25%revenue upto$1.6billion byonenewproduct line
- 28. bugaboo in10years growthofrevenue upto$100million andfrom1designer to800employees
- 29. Innocent in13years growthofrevenue upto$300million
- 30. Design is business Design is business
- 31. Moreandmorecompaniesconsiderdesign asakeypillaroftheirbusiness andwanttoleverageallaspectsofitspotentialvalue. Design is business
- 32. Moreandmorecompaniesconsiderdesign asakeypillaroftheirbusiness andwanttoleverageallaspectsofitspotentialvalue.
- 33. Value of design
- 34. The value of design Beauty Function Experience
- 35. Beauty Function Experience
- 36. Bettercustomerexperience Strongerdifferentiationfrom competitors Reducedcostprice Morebrandawareness Strongerbrandloyalty More&betteropportunities Morenewperspectiveson doingbusiness Moreefficientprocesses Higherlevelofemployee engagement Morepositivesocietalimpact
- 37. Chaptertitle 7/13/15 42 More revenu Less costs More intangible assets Bettercustomerexperience Strongerdifferentiationfrom competitors Reducedcostprice Morebrandawareness Strongerbrandloyalty More&betteropportunities Morenewperspectiveson doingbusiness Moreefficientprocesses Higherlevelofemployee engagement Morepositivesocietalimpact
- 38. Bettercustomerexperience Strongerdifferentiationfrom competitors Reducedcostprice Morebrandawareness Strongerbrandloyalty More&betteropportunities Morenewperspectiveson doingbusiness Moreefficientprocesses Higherlevelofemployee engagement Morepositivesocietalimpact
- 39. Bettercustomerexperience Strongerdifferentiationfrom competitors Reducedcostprice Morebrandawareness Strongerbrandloyalty More&betteropportunities Morenewperspectiveson doingbusiness Moreefficientprocesses Higherlevelofemployee engagement Morepositivesocietalimpact
- 40. Integrated design
- 41. Design in companies Integration
- 42. Design in companies From solistic staff function to deeply integrated in businesses or other functions
- 43. Design in marketing From solistic staff function to deeply integrated in businesses or other functions
- 44. Design in marketing Experience Design
- 45. 360 Experience Design
- 46. Experience Design
- 47. Design in R&D Visionary Design
- 48. Visionary Design
- 49. Visionary Design
- 50. Design in business Service Design
- 51. Service Design
- 52. Service Design
- 53. Design in Business Innovation
- 54. Design in business innovation Design Thinking
- 55. Design Thinking
- 56. Designers adding value to business Business men using design capabilities
- 57. Business men using design capabilities
- 58. hasaholisticviewondesign: businessdevelopmentand strategicplanningaredesign problemsratherthanmerely logicproblems feelsheisdoingbusinessdesign himselfandownssomeofthe describeddesigncompetencies himself doeshowevernotconsider bringingindesignfunctionfor businessdevelopment&strategic planning Jrgen Vig Knudstorp (CEO LEGO)
- 59. BusinessWeek on LEGOs future
- 60. Designers adding value to business Business men using design capabilities
- 61. Designers adding value to business
- 62. Johnson Controls Organize&facilitate workshop inviewofstrategic businessplanning fortop60globalleaders improvinglong-term thinking &focusingoncustomer andconsumer
- 63. Design in business innovation 1. Designmaturing 2. Designinbusiness 3. Valueofdesign 4. Integrateddesign 5. Designinbusinessinnovation