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ROLE OF

GOVERNMENT AND NGOS

INRURAL MARKETING

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RURAL MARKETINGFunction that manages all activities

involved in assessing, stimulating and

converting the purchasing power ofrural consumers into effective demand

for specific products and services to

create satisfaction & a better standardof living for achieving organizational

goals.

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ROLE OF GOVERNMENTInfrastructural Developments

Good Roads,

Clean Water,

Education,

Shelter,

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ROLE OF GOVERNMENTInfrastructural Developments

Healthcare And Sanitary Facilities

Opportunity To Earn Basic Income;

Lifting The Living Standard And

Literacy Of People.

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ROLE OF GOVERNMENTConnectivity Developments

Post office,

panchayat / Village offices,Cooperatives,

Rural banks,

Schools and other educational institutions,Hospitals and Libraries,

Community centers

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ROLE OF NGOSFinancial Support Self-help Group Formation,

Income Generation (Encouraging RuralProducts ,

Marketing,

Agency Work For Insurance Companies For

Life And Non-life Products

Banks And Financial Institutions

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Rural Education

Environment Protection,

Watershed Management,

Handicrafts,

Textiles,

Traditional Medicinal Plants And

HR Development.

ROLE OF NGOS

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Rural Education

Rural Connectivity,

Energy Needs And New Technologies,

Employment Opportunities For Rural

Youth, Organic Farming,

ROLE OF NGOS

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Rural Education

Value-added Agriculture,Food Processing,

AnimalH

usbandry,Forests And Natural Resource

Management.

ROLE OF NGOS

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Government Schemes

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IEDC-1974.

The National Policy on Education, 1986

Sarva Shiksha Abhiyan (SSA) Inclusive Education for Disabled 2009

University Grants Commission (UGC)

Right to Education Bill 2009.

Education

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Special Employment Exchanges for PWD,

Seven Skill Training Workshops (STWs)

Assistance to Disabled Ex-servicemenand Dependents

HRDevelopment

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INFRASTRUCTURE

NAREGA -2005

Swarnjayanti Gram Swarozgar Yojana (SGSY)

Sampoorna Grameen Rozgar Yojana (SGRY) The Indira Awaas Yojana (IAY).

- Financial Assistance : Under the SGSY upto

30% of the Project Cost subject to a maximum of

Rs. 7500/-.

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M/o RURAL DEVELOPMENT

SAMARTH (Center Based)

Arunim (Marketing federation)

Aspiration (Early intervention Centre)

Gyan Prabha (Schlorship)

Sahyogi (Care giver Training )

Niramaya (Health Insurance Scheme)

GHARAUNDA (Life Long Shelter & Care)

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HEALTH

National Mental Health Programme (NMPH)

National Programme for Control of Blindness

(NPCB) National Leprosy Eradication Programme (NlEP)

Urban Leprosy Control Programme

National Iodine Deficiency Disorders Control

National Rural Health Mission

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CONCLUSIONThe Government and Non Government

Organizations play an Important past in

rural Marketing by providing the meansto build demand and supply for

products and services to reach the

prospective consumers