roi on marketing
TRANSCRIPT
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8/10/2019 ROI on Marketing
1/17
RETURN ON INVESTMENT IN MARKETING
BY :
Aprison Irsyam
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8/10/2019 ROI on Marketing
2/17
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8/10/2019 ROI on Marketing
3/17
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8/10/2019 ROI on Marketing
4/17
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8/10/2019 ROI on Marketing
5/17
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8/10/2019 ROI on Marketing
6/17
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8/10/2019 ROI on Marketing
7/17
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8/10/2019 ROI on Marketing
8/17
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8/10/2019 ROI on Marketing
9/17
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8/10/2019 ROI on Marketing
10/17
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8/10/2019 ROI on Marketing
11/17
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8/10/2019 ROI on Marketing
12/17
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8/10/2019 ROI on Marketing
13/17
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Segmentation
Financial
Analysis
Intangible
Earnings
RBI AnalysisBrand
Earnings
BSS AnalysisDiscounted
Brand Earnings
NPV
Calculation
BRAND
VALUE
1
2
3
4
5
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8/10/2019 ROI on Marketing
14/17
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8/10/2019 ROI on Marketing
15/17
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8/10/2019 ROI on Marketing
16/17
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8/10/2019 ROI on Marketing
17/17
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