Rogers Innovation Report: Connected Workplace Rogers Communications Inc.November 27, 2013

© Harris/Decima

Proprietary Warning

The information contained herein is proprietary to Rogers Communications Inc. and may not be used, reproduced or disclosed to

others except as specifically permitted in writing by the originator of the information. The recipient of this information, by its

retention and use, agrees to protect the same and the information contained therein from loss, theft or compromise. Any material or

information provided by Rogers Communications Inc. and all data collected by Harris/Decima will be treated as confidential by

Harris/Decima and will be stored securely while on Harris/Decima's premise (adhering to industry standards and applicable laws).

Toronto Ottawa Montreal2345 Yonge Street 160 Elgin Street 1080 Beaver Hall HillSuite 405 Suite 1820 Suite 400Toronto, Ontario Ottawa, Ontario Montreal, QuebecM4P 2E5 K2P 2P7 H2Z 1S8

t: (416) 962-2013 t: (613) 230-2200 t: (514) 288-0037f: (416) 962-0505 f: (613) 230-9048 f: (514) 288-0138

2© Harris/Decima

3

Table of Contents

Executive Summary

Page 6

Background & Methodology

Background -Methodology -

Page 4

Appendix

Appendix A: Demographics/

Firmographics & Technology Adoption

Page 41

Detailed Findings

Section 1: Working Remotely

Section 2: Personal & Corporate Usage

Section 3: Attitudes and Perceptions Toward

Workplace Technology Usage/Job Satisfaction

Section 4: BYOD

Page 9

© Harris/Decima

Background and Methodology

© Harris/Decima

5

Research Methodology• A total of n=1,001 interviews were conducted online (CAWI) in both English and French.• Responses were collected between October 17th and October 30th, 2013.• To qualify for the survey, respondents had to be:

– 18 years of age or older,– Live in a Canadian province, and be,– Employed in a full time position at a company/organization, not those self employed

• Quotas were placed on region to allow for geographic profiling:

• Data was weighted post-field based on age, gender and region to be representative of the online employed Canadian population.

Sample QuotasNumber of

interviews (n)BC 125Alberta 100Manitoba/Saskatchewan 100Ontario 325Quebec 250Atlantic 100Total 1000

Executive Summary

© Harris/Decima

7

Executive SummaryAlthough having the ability to work remotely was seen as less of a priority than other factors in choosing their current employer (e.g. base salary and benefits or vacation days), Full Time (FT) Employed Canadians may place greater consideration toward this factor for future employment opportunities. • As expected, when FT Employed Canadians were asked to identify how important a number of workplace

attributes were when deciding to work for their current employer, ‘base salary and benefits’, ‘work/life balance’, a ‘good manager’ and ‘vacation days’ came out on top. However, over half of these respondents also indicated that ‘the ability to work remotely’ was very or somewhat important in their employment choice.

• Among those able to work remotely, there is a significant gap between the number of days they are currently able to be out of the workplace and the number of days they would ideally like to be out of the workplace.

• When asked to project five years ahead, approximately six-in-ten said either ‘flexible work hours’ or ‘having the ability to work from anywhere’ would be their top priority to have in the workplace – both of which may not be possible without having access to portable devices.

– Important to note is that FT Employed Canadians who are able to work remotely report that being able to do so increases their job satisfaction (even if they are not taking advantage of this benefit).

A perceived barrier that may prevent FT Employed Canadians from working remotely (other than workplace policy), is the relationships and social interactions that these employees achieve from working with one another. • Specifically, over three-quarters of FT Employed Canadians agree (strongly or somewhat) that ‘having good

working relationships with my colleagues increases my job satisfaction’, ‘my overall job morale is positively influenced by the face-to-face social interactions I have at work’, and ‘face-to-face social interaction and working with other colleagues is important to me’.

© Harris/Decima

8

Executive SummaryAmong FT Employed Canadians, landline telephones and desktop computers receive the highest device penetration rates for corporate/work purposes. However, these employees would ideally like to spend less of their day using traditional technology and more time using newer, more portable, devices. • Again, when asked to project forward, four-in-ten FT Employed Canadians identified ‘a laptop’ as the device

from which they would primarily like to work. However, almost half of their time is currently spent working from a desktop computer.

• FT Employed Canadians who use a laptop, tablet or smartphone for corporate/work purposes are significantly more like than those who do not use these products to indicate it does/would increase their productivity on the job.

About three-in-ten FT Employed Canadians state their current employer offers some type of Bring Your Own Device (BYOD) policy. Those who benefit from a BYOD policy are more likely than those who don’t to state that having this policy actually increases their job satisfaction.• Almost half of those who have a BYOD policy indicate they are ‘very satisfied’ with their current employment

situation (compared to three-in-ten among non-BYOD employees).• Furthermore, FT Employed Canadians who use their smartphone for personal and corporate purposes agree

(strongly or somewhat) that ‘they would be OK with their employer enforcing security policies on their device (e.g. a mandatory password, remote wipe of data, device location tracking)’.

Detailed Findings

Section 1: Working Remotely

11© Harris/Decima

11

Q2. Using the scale below, please indicate the level of importance you placed on each of the following items when deciding to work for your current employer.Base: All respondents, n=1,001

• Over nine-in-ten FT Employed Canadians identify ‘base salary and employee benefits’ (95%), ‘work/life balance’ (94%), having a ‘good manager’ (94%), and ‘vacation days’ (91%) as being important factors (very or somewhat) in deciding to work for their current employer.

• In comparison to other factors, ‘the ability to work remotely’ and other work perks (such as ‘a BYOD policy’ or ‘being provided with a mobile device’) are seen as less important to FT Employed Canadians.

Beyond Base Salary/Benefits; FT Employed Canadians Value Work/life Balance, a Good Manager and Vacation Days

Provided with a mobile device

Opportunities to connect your own device to your office network

Opportunities to travel

The ability to work remotely (e.g. from home)

Access to the latest technology (e.g. laptops, tablets, etc.)

Professional development opportunities

Workplace culture

Expected number of working hours per week

Vacation days

Good manager

Work/life balance

Base salary and employee benefits (e.g. medical, dental, etc.)

33%

27%

23%

17%

11%

4%

2%

2%

2%

31%

33%

32%

30%

24%

12%

11%

9%

7%

5%

5%

4%

23%

25%

29%

29%

45%

48%

46%

45%

33%

31%

27%

25%

13%

16%

16%

24%

20%

36%

41%

44%

58%

62%

67%

71%

Not at all important Not very important Somewhat important Very important

Very/ Somewhat Important

95%

94%

94%

91%

89%

87%

85%

65%

53%

45%

40%

37%

12© Harris/Decima

12

Q2. Using the scale below, please indicate the level of importance you placed on each of the following items when deciding to work for your current employer.Base: All respondents, n=1,001

• Although all age cohorts appear to value ‘base salary and benefits’, ‘work/life balance’, having a ‘good manager’ and ‘vacation days’, those in the Gen Y Cohort (i.e. those aged 18 – 29) are more likely than those aged 30 - 50 to say ‘opportunities to travel’ (25%) and ‘opportunities to connect your own personal device’ (25%) were very important in choosing their current employer.

• Not surprisingly, the percentage of FT Employed Canadians who say ‘professional development opportunities’ were very important in choosing their employer appears to decline with age (48%; 18-29, 30%; 60+).

• Interesting is that FT Employed Canadians aged 50 and above are just as likely as their Gen Y counterparts to attribute ‘access to the latest technology (e.g. laptops, tablets, etc.)’ as being very important.

Gen Y Cohort Places Greater Importance on Professional Development Opportunities, Travel and Connectivity

Top Box % (Very Important)Total

n=1,001

Age18-29n=66(A)

30-39n=149

(B)

40-49n=251

(C)

50-59n=353

(D)

60 plusn=182

(E)

Base salary and employee benefits (e.g. medical, dental, etc.) 71% 76%B 59% 75%BE 77%BE 66% Work/life balance 67% 67% 62% 71% 70% 65% Good manager 62% 68% 57% 60% 67%B 65% Vacation days 58% 54% 55% 64%E 61%E 51% Expected number of working hours per week 44% 43% 43% 42% 51%CE 40% Workplace culture 41% 45% 33% 43%B 43%B 42% Professional development opportunities 36% 48%DE 37% 36% 31% 30% The ability to work remotely (e.g. from home) 24% 26% 22% 24% 24% 22% Access to the latest technology (e.g. laptops, tablets, etc.) 20% 22% 14% 18% 25%BC 27%BC

Opportunities to travel 16% 25%BE 10% 16% 18%B 14% Opportunities to connect your own device to your office network 16% 25%BC 12% 11% 18%C 15% Provided with a mobile device 13% 16% 12% 11% 16% 13%

13© Harris/Decima

13

Q3. Would you be able conduct your normal workplace responsibilities by working remotely?Base: All respondents, n=1,001Q3b. How many days per week are you currently able to work remotely?Q4. In your ideal scenario, how many days per week would you like to be working remotely?Base: Employed Canadians who are able to work from home, n=442

• Over four-in-ten (44%) FT Employed Canadians state they would be able to conduct their normal workplace responsibilities by working remotely. However, there exists a significant gap between the number of days per week they are currently able to work remotely and the number of days they would ideally like to be working remotely.

• Specifically, FT Employed Canadians who are able to work remotely are currently able to spend, on average, 2.1 days per week doing so (with most respondents indicating ‘0’, ‘1’ or ‘5 days’ per week), while they would ideally like to spend 3.2 days per week away from their normal workplace (with most wanting to spend ‘2’, ‘3’ or ‘5 days’ working remotely).

– Those who are able to spend zero (0) days working remotely would ideally like to spend 2.5 days doing so.

FT Employed Canadians who are Able to Work Remotely Wish they could Spend More Time doing so

Ability to Work Remotely (e.g. from home/out of the office)

44% of full time employed Canadians are able to work remotely

56% of full time employed Canadians are NOT able to work

remotely

Current vs. Ideal Number of Days Spent Working Remotely

MEAN

7 Days

6 Days

5 Days

4 Days

3 Days

2 Days

1 Day

0 Days

4%

2%

18%

4%

5%

12%

18%

35%

4%

2%

24%

8%

21%

22%

13%

6% IdealCurrent

2.1 Days 3.2 Days

14© Harris/Decima

14

Q5. Would you consider sacrificing a portion of the following in order to work remotely (e.g. from home/out of the office)?Base: Those who would like to work remotely 1 or more day(s) per week, n=397

• Approximately one-third (32%) of FT Employed Canadians who want to spend at least one day per week working remotely would sacrifice either their ‘vacation days’, ‘salary’, ‘employee benefits’ or something else in order to make this dream a reality.

• However, this percentage rises when looking at the Gen Y cohort. Specifically, half (50%) of Gen Y FT Employed Canadians are willing to sacrifice something in order to work remotely more often (compared to 28% of those aged 30 and above).

About One-Third of Those Who Wish they could Spend More Time Working Remotely would Make a Sacrifice to do so

None, I would not give up any of these to work remotely

Other

Employee benefits (e.g. medical, dental, etc.)

Salary

Vacation days

NET Willing to sacrifice something in order to work remotely

68%

1%

14%

17%

17%

32%

Would you consider sacrificing a portion of the following in order to work remotely?

15© Harris/Decima

15

Q6. How strongly do you agree or disagree with each of the following statements?Base: All respondents, n=1,001

• Over nine-in-ten (91%) FT Employed Canadians agree (strongly or somewhat) that ‘having good working relationships with my colleagues increases my job satisfaction’.

• Moreover, almost eight-in-ten agree that ‘their job morale is positively influenced by face-to-face social interactions at work’ (78%) and that ‘face-to-face social interaction and working with other colleagues is important to them’ (77%). These agreement levels are equal between those who can work remotely versus those who cannot. There were also no significant demographic differences of opinion.

– This positive association with face-to-face social interaction may prevent some employees from making the transition to a remote workplace. However, with the pace at which technology is advancing, these concerns may be mitigated with the relative ease at which you can connect with one-another via various online methods (e.g. skype, facetime, WebEX, etc.).

Social Interaction and Strong Working Relationships with Colleagues May Act as Barriers to Working Remotely

Face-to-face social interaction and working with other colleagues is important to me

My overall job morale is positively influenced by the face-to-face social interactions I have at work

Having good working relationships with my colleagues increases my job satisfaction

2%

2%

5%

5%

17%

15%

8%

40%

42%

33%

37%

36%

58%

Strongly disagree Somewhat disagree Neither agree nor disagreeSomewhat agree Strongly agree

Strongly/ Somewhat

Agree

91%

78%

77%

Strength of agreement with each of the following statements

16© Harris/Decima

16

Q1. Thinking five years down the road, which of the following do you anticipate will be the top priority for you to have in the workplace?Base: All respondents, n=1,001

• When asked to project forward, approximately six-in-ten state their top priority for the workplace is related to the idea of having a portable workplace (i.e. flexible work hours, 38%; or, having the ability to work from anywhere, 21%).

• Interesting is that the order below mimics the relative importance that FT Employed Canadians placed when choosing to work for their current employer (refer to slide 11). However, the gap between ‘professional development opportunities’ and ‘the ability to work from anywhere (e.g. mobile office)’ is a lot smaller. Thus, FT Employed Canadians may perceive the remote workplace to be more important five years from now than it was when they chose their current employer.

– Among FT Employed Canadians who are unsatisfied with their current employment situation, almost three-in-ten (29%) state ‘the ability to work from anywhere’ as their top priority (compared with 21% overall).

– Women are significantly more likely than men to state ‘flexible work hours’ will be the top priority in the future (47% and 31%, respectively).

Theme of Workplace Flexibility/Portability Leads Projected Workplace Priorities In the Next Five Years

Don't know

Other

Retirement planning/pension/ability to retire

Access to the newest technology

The ability to work from anywhere (e.g. a mobile office)

Professional development opportunities

Flexible work hours

<1%

<1%

2%

11%

21%

22%

38%

Note: responses under 2% not shown

Thinking five years down the road, which of the following do you anticipate will be the top priority for you to have in the workplace?

Section 2: Personal & Corporate Technology Usage

18© Harris/Decima

18

Q7. Which, if any, of the following devices do you typically use on a daily basis for…?Base: All respondents, n=1,001

• About two-thirds of FT Employed Canadians indicate they use a ‘landline telephone’ (66%) or ‘desktop computer’ (64%) for corporate/work purposes.

– Tablets have relatively low penetration across the Canadian work environment with only one-in-ten (10%) FT Employed Canadians indicating they use one for work purposes.

• Among FT Employed Canadians who are able to work remotely, about half indicate they use a ‘laptop’ (55%) or ‘smartphone’ (45%) for corporate/work purposes (compared to 35% and 30% overall).

Landline Telephone and Desktop Computer Top the List of Devices Used for Corporate/Work Purposes

59%

30%

27%

19%

14%

37%

61%

60%

49%

58%

10%

30%

35%

64%

66%

41%

70%

73%

81%

86%NET Personal or Corporate Use

Corporate/Work Purposes

Personal Use

Neither

A landline telephone

A desktop computer

A laptop computer

A smartphone

A tablet device

19© Harris/Decima

19

Q8. Thinking about each of the devices you use for your job, please select what functions, if any, you use each of them for.Base: Those who use at least one device for their job (base sizes vary by device)

• Over four-in-ten FT Employed Canadians who use a laptop for work purposes use it for every function listed below (except for ‘taking work-related photes and/or videos’).

• In general, FT Employed Canadians tend to use more traditional technology (e.g. desktop, laptop) for performing more traditional work-related tasks (e.g. read, review and edit documents, access corporate apps, etc.)

• Tablet and Smartphone users are less likely than Desktop and Laptop users to use their device for ‘access to email and/or calendar’, ‘read, review and edit documents, spreadsheets, or presentations’, ‘access corporate applications (e.g. time-tracking, inventory, reporting)’ and ‘access employee intranet/portal’.

– If tablets are to make significant gains in the corporate market, they may need to increase perceptions of functionality/ utility for ‘core work activities’ such as the ability to ‘read, review and edit documents, spreadsheets, or presentations’.

Laptop Considered the Most Versatile Work Device Among Users

Device Used for Work PurposesDesktopn=646

(A)

Laptopn=353

(B)

Tabletn=89(C)

Smartphonen=316

(D)

Access to email and/or calendar 89%BCD 85%CD 67% 74% Read, review and edit documents, spreadsheets, or presentations 85%CD 85%CD 48%D 21% Access corporate applications (e.g. time-tracking, inventory, reporting) 75%CD 70%CD 41%D 15%

Access employee intranet/portal 74%CD 72%CD 39%D 20% Watching videos 44%D 51%AD 48%D 22% Instant messaging 31% 43%A 32% 63%ABC

Access social networking sites 31% 47%AD 44%AD 31% Participate in virtual meetings 31%D 55%ACD 33%D 13% Videoconferencing 26%D 43%AD 36%AD 12% Taking work-related photos and/or videos 19% 19% 41%AB 55%ABC

20© Harris/Decima

20

Q10. Thinking about an average work day, what percent of your time is spent working on each of the following devices?Q11. If you could allocate the time you spend working across each of the following devices in an average work day, what percentage would be spent using…?Base: Respondents who use at least one device for corporate/work purposes, n=886

• FT Employed Canadians are spending over half (55%) of their workday using traditional workplace devices such as a desktop computer or landline telephone. However, as indicated below, these employees would ideally like to be spending less than half (48%) of their day using these devices and more time using more portable technology like a smartphone, tablet or another device.

– Those who work in a traditional office emulate this feeling with a six percentage point gap between the amount of time they spend using a desktop computer (53%) and the amount they would ideally spend using a desktop (47%).

FT Employed Canadians Want to Spend Less of Their Day Using Traditional Devices (Desktop, Landline)

15

3

2

5

10

21

45

14

5

5

7

7

22

41

Ideal allocation of time

Current allocation of time

A desktop computer

A laptop computer

A landline telephone

A smartphone

A tablet device

Other device

Other non-device

21© Harris/Decima

21

Q16b. Which, if any, of the following devices would you prefer to use as your primary device for work purposes over the next five years?Base: All respondents, n=1,001

• Four-in-ten (40%) FT Employed Canadians would prefer to use a laptop as their primary device for work purposes over the next five years, with fewer than three-in-ten (26%) stating they’d prefer a desktop computer.

– This is essentially a reversal of roles in comparison to what FT Employed Canadians are currently using (45% desktop; 21% laptop – refer to the previous slide)

– The percentage of FT Employed Canadians who would prefer a laptop as their primary device is even more prevalent among traditional office workers in comparison to non-office workers (45% and 35%, respectively).

– Only one-in-ten (14%) FT Employed Canadians in the Gen Y cohort would like to work primarily from a desktop computer.

Laptop Computer Regarded as Most Preferred Workplace Device to Use Over the Next Five Years

None of the above

Other device

A landline telephone

A smartphone

A tablet device (e.g. Apple iPad, Samsung Galaxy Tab, etc.)

A desktop computer

A laptop computer

6%

1%

3%

8%

15%

26%

40%

Which, if any, of the following devices would you prefer to use as your primary device for work

purposes over the next five years?

Work Environment

Traditional Officen=481

(A)

Non-office Workplace

n=503(B)

45%B 35%

31%B 22%

14% 15%

6% 10%A

2% 6%A

<1% 2%

2% 10%A

Age

Gen Y (18 – 29)

n=66(A)

Those 30 and older

n=935(B)

47% 39%

14% 29%A

6% 16%A

15%B 6%

6% 3%

2% 1%

9% 6%

22

Social media

A company tablet

A company smartphone

Working at other locations

A company laptop

Your work network from a personal device (access to email, etc)

Internet/WI-FI at work

A collaborative workplace environment

24%

31%

25%

19%

21%

16%

10%

6%

17%

7%

6%

5%

4%

4%

2%

2%

11%

8%

7%

7%

5%

5%

2%

3%

27%

29%

21%

26%

19%

19%

13%

14%

14%

16%

22%

26%

20%

31%

23%

35%

7%

9%

19%

18%

30%

24%

51%

41%

Not applicable Strongly disagree Somewhat disagree Neither agree nor disagree Somewhat agree Strongly agree

© Harris/Decima22

Q11a. To what extent do you agree or disagree that having access to each of the following makes you more productive at your current job?Base: All respondents, n=1,001

• Keeping with earlier findings that suggest a collaborative workplace increases job satisfaction, over three-quarters (76%) of FT Employed Canadians indicate that a collaborative workplace also makes them more productive at their job.

• Encouraging is that over half (55%) of FT Employed Canadians agree that having access to your work network from a personal device would increase productivity, which increases to over seven-in-ten (72%) among employees with a Bring Your Own Device (BYOD) policy.

• In terms of age differences, almost four-in-ten (36%) FT Employed Gen Y Canadians think access to social media makes them more productive (compared to 19% among those aged 30+).

Collaborative Work Environment and Being Connected Viewed as Key to Higher Productivity Levels

Strongly/ Somewhat

Agree

76%

74%

55%

50%

44%

41%

25%

22%

To what extent do you agree or disagree that having access to each of the following makes you more productive at your current job?

23

DO NOT USE A company tablet [B]

USE A company tablet [A]

DO NOT USE A company smartphone [B]

USE A company smartphone [A]

DO NOT USE A company laptop [B]

USE A company laptop [A]

33%A

10%

33%A

7%

30%A

5%

7%A

1%

9%

7%

9%A

8%A

3%

7%A

2%

30%

26%

25%A

13%

25%A

9%

14%

30%B

16%

34%B

18%

24%B

7%

31%B

9%

42%B

14%

60%B

Not applicable Strongly disagree Somewhat disagree Neither agree nor disagree Somewhat agree Strongly agree

A Company Tablet

A Company Laptop

Strongly/ Somewhat

Agree

84%B

32%

76%B

25%

61%B

21%

© Harris/Decima23

Q11a. To what extent do you agree or disagree that having access to each of the following makes you more productive at your current job?Base: Refer to chart above for specific base sizes

• Over eight-in-ten (84%) FT Employed Canadians who use a laptop for work purposes agree (strongly or somewhat) that it makes them more productive at their job.

• This same finding also applies to those who use a smartphone for corporate purposes with close to eight-in-ten (76%) indicating it makes them more productive.

– Overall, these findings suggest that device portability equates to higher levels of productivity.

Those who Use a Laptop, Smartphone and Tablet for Corporate Purposes Understand their Utility

n=353

n=648

n=316

n=685

n=89

n=912

A Company Smartphone

To what extent do you agree or disagree that having access to each of the following makes

you more productive at your current job?

Section 3: Attitudes and Perceptions Toward Workplace Technology Usage & Job Satisfaction

Section 3a: Attitudes and Perceptions Toward Workplace Technology Usage

26© Harris/Decima

26

Q13. Using the scale below, please tell me how much you agree or disagree with each of the following statements.Base: All respondents, n=1,001

• FT Employed Canadians perceive technology as a helpful tool with about three-quarters (76%) agreeing (strongly or somewhat) that it ‘helps me be more efficient and productive at my job’ and one-third (66%) agreeing that ‘technology advancements have made it easier for me to stay connected’.

High Acceptance of Technology Among FT Employed Canadians

I worry that if I don't stay connected to work during weekends or after normal business hours that I may be seen as less committed to my job

Being connected 24 hours a day gives me the freedom to enjoy a healthier work/life balance

I am expected to stay connected to email after normal business hours and/or on weekends

I regularly check work-related emails when on vacation

My job satisfaction would increase if my employer provided me with the latest technology tools and services

My employer gives me access to the technology I want in order to be productive at my job

Technology advancements have made it easier for me to stay connected anytime and from anywhere I am

Technology helps me be more efficient and productive at my job

37%

29%

36%

37%

10%

9%

9%

5%

21%

17%

17%

13%

14%

12%

7%

3%

17%

25%

17%

15%

28%

22%

18%

16%

15%

18%

19%

22%

30%

36%

35%

40%

9%

10%

11%

13%

18%

21%

32%

37%

Strongly disagree Somewhat disagree Neither agree nor disagreeSomewhat agree Strongly agree

Strongly/ Somewhat

Agree

76%

66%

57%

47%

35%

30%

29%

25%

27© Harris/Decima

27

Q13. Using the scale below, please tell me how much you agree or disagree with each of the following statements.Base: All respondents, n=1,001

• Across all age cohorts, at least three-quarters of FT Employed Canadians agree (strongly or somewhat) that ‘technology helps them be more efficient and productive at their job’.

• Those in the Gen Y Cohort are significantly more likely than their older counterparts to agree that ‘their job satisfaction would increase if their employer provided them with the latest technology tools and services’.

– Moreover, there appears to be mounting pressure on the Gen Y cohort to stay connected after normal business hours with over four-in-ten (44%) agreeing with the statement, ‘I worry that if I don’t stay connected to work during weekends or after normal business hours that I may be seen as less committed to my job (compared to 15% among those 60 plus).

All Age Cohorts Agree that Technology Helps them be More Efficient and Productive at their Job

Top 2 Box % (Strongly / Somewhat Agree) Totaln=1,001

Age18-29n=66(A)

30-39n=149

(B)

40-49n=251

(C)

50-59n=353

(D)

60 plusn=182

(E)

Technology helps me be more efficient and productive at my job 76% 76% 77% 77% 74% 79% Technology advancements have made it easier for me to stay connected anytime and from anywhere I am 66% 68% 61% 70% 69% 62%

My employer gives me access to the technology I want in order to be productive at my job 57% 59% 60% 52% 58% 60%

My job satisfaction would increase if my employer provided me with the latest technology tools and services 47% 59% DE 48% E 47%E 43% 37%

I regularly check work-related emails when on vacation 35% 37% 31% 37% 32% 42%BD

I am expected to stay connected to email after normal business hours and/or on weekends 30% 39% D 28% 30% 26% 31%

Being connected 24 hours a day gives me the freedom to enjoy a healthier work/life balance 29% 37% D 33% D 26% 22% 26%

I worry that if I don’t stay connected to work during weekends or after normal business hours that I may be seen as less committed to my job 25% 44% BCDE 26% DE 22% 17% 15%

28© Harris/Decima

28

Q13. Using the scale below, please tell me how much you agree or disagree with each of the following statements.Base: Those who use a smartphone for work purposes, n=316

• In today’s workplace environment, about seven-in-ten FT Employed Canadians who use a smartphone for corporate purposes agree (strongly or somewhat) that they would be stressed out if they either ‘forgot their phone at home’ (70%) or ‘forgot their phone at work’ (67%).

– On the theme of stress, corporate smartphone users are split as to whether ‘being connected 24 hours a day gives me the freedom to enjoy a healthier work/life’ with about 50:50 in agreement (42%) versus not in agreement (38%).

Forgetting their Corporate Smartphone either ‘At Home’ or ‘At the Office’ would Likely Induce Stress

I would be stressed out if I forgot my smartphone at work when going home for the day

I would be stressed out if I forgot my smartphone at home when going to work

8%

7%

11%

8%

13%

15%

31%

34%

36%

35%

Strongly disagree Somewhat disagree Neither agree nor disagree Somewhat agree Strongly agree

Strongly/ Somewhat

Agree

70%

67%

29

Being connected to my job through a smartphone or tablet after normal

business hours adds stress to my life

Being connected to my job through a smartphone or tablet after normal

business hours reduces stress in my life

© Harris/Decima29

Q15. Now, thinking specifically about new technology in the workplace, please move/drag the slider bar to the left or right for each option depending on the statement you agree with most.Base: All respondents, n=1,001

• Almost two-thirds (64%) of FT Employed Canadians indicate that ‘being connected after normal business hours would add stress to their lives’. However, when looking at those who use a smartphone device for corporate/work purposes, the percentage drops to just over half (53%).

– There might be a perception among non-users that being connected to their corporate network after hours increases stress. However, in actuality, the opposite is occurring. Specifically, those who are connected after hours via their smartphone or tablet report less stress.

• A good sign is that FT Employed Canadians may not be resistant to new technology in the workplace with six-in-ten (60%) indicating ‘tablets and smartphones have a positive effect on workplace communication’.

Being Connected After Normal Business Hours Adds Stress to the Lives of FT Employed Canadians

40%

55%

58%

64%

60%

45%

42%

36%

Personal devices, such as smartphones are a distraction in the workplace

Personal devices, such as smartphones encourage higher levels of productivity

in the workplace

Personal devices, such as tablets and smartphones have a negative effect on

workplace communication

Personal devices, such as tablets and smartphones have a positive effect on

workplace communication

Personal devices, such as tablets and smartphones mean I never really get to “Switch off” my work responsibilities

Personal devices, such as tablets and smartphones allow me to stay up-to-

date and informed when I’m out of the office

Section 3b: Job Satisfaction & Technology Usage

31© Harris/Decima

31

Q12. How satisfied are you with your current employment situation? Are you…?Base: All respondents, n=1,001

• Over eight-in-ten (85%) FT Employed Canadians report being satisfied (very or somewhat) with their current employment situation.

• Perhaps not surprisingly, the highest levels of employment satisfaction come from those employees who report a healthy work/life balance (i.e. 94% among those who say their work/life balance is ‘right where it needs to be’).

Majority of FT Employed Canadians Report Being Satisfied with Their Current Employment Situation

4% 11% 51% 34%

Not at all satisfied Not very satisfied Somewhat satisfied Very satisfied

Very/ Somewhat

Satisfied

85%

How satisfied are you with your current employment situation? Are you…?

32© Harris/Decima

32

Q16a. Regardless of whether or not you currently have access to each of the following at work, does/would having access to each of the following increase or decrease your level of satisfaction at work, or would it have no impact?Base: All respondents, n=1,001

• Two-thirds (66%) of Employed Canadians state they would be more satisfied (much or somewhat more) with their current employment situation if their employer offered them the ability to work remotely.

• Access to social media appears to have little impact on increasing employment satisfaction with six-in-ten (60%) FT Employed Canadians indicating it has ‘no impact’.

The Ability to Work Remotely Tops the List of Items that would Positively Impact Workplace Satisfaction

Social media

A company smartphone

Access to cloud computing (e.g. software that allows you to access work specific information from home)

Using a work device for personal use (e.g. desktop, laptop, smartphone, etc.)

Working remotely (e.g. from home)

6%

4%

3%

2%

3%

5%

4%

4%

2%

4%

60%

46%

41%

41%

28%

19%

28%

33%

33%

35%

10%

17%

20%

21%

30%

Much less satisfied Somewhat less satisfied Have no impact Somewhat more satisfied Much more satisfied

Much/ Somewhat

More Satisfied

66%

54%

52%

45%

29%

Does/would having access to each of the following increase or decrease your level of satisfaction at work, or would it have no impact?

33© Harris/Decima

33

Q16a. Regardless of whether or not you currently have access to each of the following at work, does/would having access to each of the following increase or decrease your level of satisfaction at work, or would it have no impact?Base: All respondents, n=1,001

• FT Employed Canadians between the ages of 18 and 29 are significantly more likely than most older cohorts to state they would be more satisfied with their job by being able to work remotely (77%) and by having access to cloud computing (70%) or social media (47%).

Working Remotely, Cloud Computing and Access to Social Media Likely to Increase Job Satisfaction Among Gen Y

Does/would having access to each of the following increase or decrease your level of satisfaction at work, or would it have no impact?

Top 2 Box % (Much / Somewhat More Satisfied)Total

n=1,001

Age

18-29n=66(A)

30-39n=149

(B)

40-49n=251

(C)

50-59n=353

(D)

60 plusn=182

(E)

Working remotely (e.g. from home) 66% 77%CDE 70%DE 63% 58% 57% Using a work device for personal use (e.g. desktop, laptop, smartphone, etc.) 54% 61% 55% 48% 54% 55%

Access to cloud computing (e.g. software that allows you to access work specific information from home) 52% 70%BCDE 51% 55%DE 43% 42%

A company smartphone 45% 54%E 44% 49%E 42% 35% Social media 29% 47%BCDE 31%DE 25% 22% 19%

34© Harris/Decima

34

Q16a. Regardless of whether or not you currently have access to each of the following at work, does/would having access to each of the following increase or decrease your level of satisfaction at work, or would it have no impact?Base: Refer to chart above for specific base sizes

• Almost three-quarters (74%) of FT Employed Canadians who use a corporate smartphone report being more satisfied (much or somewhat more) with their current employer by having this benefit.

• The same finding applies to those who can work remotely with almost nine-in-ten (87%) FT Employed Canadians indicating that the ability to work remotely increases their level of satisfaction at work.

Those who Use a Smartphone or Work Remotely Report Higher Workplace Satisfaction from having these Benefits

Those who CAN NOT work remotely [B]

Those who CAN work remotely [A]

Those who DO NOT USE a smartphone for work [B]

Those who USE a smartphone for work [A]

4%

6%A

6%

2%

6%A

1%

41%A

11%

55%A

25%

30%

41%B

23%

40%B

18%

46%B

10%

33%B

Much less satisfied Somewhat less satisfied Have no impact Somewhat more satisfied Much more satisfied

Much/ Somewhat

More Satisfied

74%B

33%

87%B

47%

A Company Smartphone

Working Remotely

Does/would having access to each of the following increase or decrease your level of

satisfaction at work, or would it have no impact?

n=316

n=685

n=422

n=579

Section 4: Bring Your Own Device (BYOD)

36© Harris/Decima

36

Q17. To the best of your knowledge, does your current employer allow you to connect your personal laptop, smartphone or tablet device to your firm’s IT network?Base: All respondents, n=1,001

• Three-in-ten (30%) FT Employed Canadians indicate their current employer offers a ‘bring your own device’ (BYOD) policy.

– However, those who use a Tablet (47%), Laptop (44%) or Smartphone device (40%) for work purposes are more likely than those who do not use these devices to work for an employer that offers this benefit.

Minority of FT Employed Canadians Say Their Employer Offers a BYOD Policy

Yes; 30%

No; 55%

Don't Know;

15%

Device Used for Corporate Purposes

Smartphonen=316

Laptopn=353

Tabletn=89

40% 44% 47%

Does your current employer allow you to connect your personal laptop, smartphone or tablet device to your firm’s IT network?

37© Harris/Decima

37

Q18. How does/would having a bring-your-own-device policy affect your job satisfaction? Does/Would it…Base: Those who have a BYOD policy, n=317; Those who do not have a BYOD policy, n=551

• Over one-third (34%) of FT Employed Canadians with a BYOD Policy at their workplace indicate that having this benefit improves their job satisfaction (compared to 16% among those who do not have a BYOD policy at their workplace).

– Although there could be a number of reasons to explain this difference, one possible explanation is that those who do not have a BYOD policy at their workplace just don’t know how much they would actually enjoy having such a program.

Higher Job Satisfaction Reported Among Employees who Work for a Company that Offers a BYOD Policy

Decrease your job satisfaction

Not affect your job satisfaction

Improve your job satisfaction

17%A

67%

16%

5%

60%

34%B

Those who HAVE a BYOD policy at their workplace [A]

Those who DO NOT HAVE or DON'T KNOW whether their work-place has a BYOD pol-icy [B]

How does/would having a bring-your-own-device policy affect your job satisfaction? Does/Would it…

38© Harris/Decima

38

Q19. Which of the following statements most accurately describes your current situation…?Base: Those who use a smartphone for personal or corporate purposes, n=632

• Almost nine-in-ten (86%) of smartphone users indicate they only use one smartphone. Of these, the majority use their smartphone for personal purposes only.

• Those who use their smartphone for both work and personal purposes are almost equally as likely to have purchased their smartphone independently (22%) as they are to have their company provide one (19%).

Majority of Smartphone Users have One Smartphone; Most Use it for Personal Purposes Only

Other

You have two smartphones (one for personal and one for corporate purposes)

You have one smartphone that you use for both personal and corporate purposes that was supplied by your company

You have one smartphone that you use for both personal and corporate purposes that you purchased independently

You have one smartphone that you use for personal purposes only

<1%

14%

19%

22%

45%

Which of the following statements most accurately describes your current situation…?

39© Harris/Decima

39

Q20. Which of the following reasons describes why you have one smartphone that you use for personal purposes only?Base: Those who have one smartphone for personal purposes only, n=231Q21. Which of the following reasons describes why you have two smartphones, one for personal and one for corporate purposes?Base: Those who have two smartphones (one for personal & one for corporate), n=69

• Almost six-in-ten (58%) FT Employed Canadians who use their smartphone exclusively for personal purposes indicate ‘their job doesn’t require a smartphone for work’.

• However, almost three-quarters (74%) of those with two smartphones (one for work and one for personal purposes) have two because they want to keep their personal phone separate from their work phone.

Most Personal Only Smartphone Users State their Job Doesn’t Require One; Dual Users want to Keep their Personal Life Separate

Other

I chose not to have a smartphone for work

I'm not eligible for a work smartphone in my current position

My employer doesn't provide one

My job doesn't require a smartphone for work

1%

9%

34%

39%

58%

Reasons for only having one smartphone for personal purposes only

Other

My employer doesn't allow me connect my personal smartphone to the IT server

My personal smartphone is under contract with my provider

My employer puts restrictions on the applications I can download on my corporate phone

Keeping my work life and personal life separate helps promote a healthier work/life balance

I choose to keep my personal phone separate from my work phone

1%

23%

33%

36%

52%

74%

Reasons for having two smartphones (one for work and one for personal purposes)

40© Harris/Decima

40

Q21a. To what extent do you agree or disagree with the following statement:Base: Refer to chart above for specific base sizes

• Six-in-ten (60%) FT Employed Canadians who use their smartphone for personal and corporate purposes agree (strongly or somewhat) that ‘they would be OK with their employer enforcing security policies on their device (e.g. a mandatory password, remote wipe of data, device location tracking)’.

– This percentage rises to almost one-third (64%) among those who are satisfied (very or somewhat) with their employment situation–potentially indicating higher levels of trust in their employer. Another explanation is that those who use one smartphone for personal and work purposes understand the benefits of using one device (e.g. fewer devices to carry around).

• Personal only or dual smartphone users are split as to whether or not they would be OK with their employer enforcing these types of policies.

FT Employed Canadians who use One Smartphone for Personal and Corporate Purposes OK with added Security Policies

27%

22%

22%

19%

32%

36%

19%

24%

Strongly disagree Somewhat disagree Somewhat agree Strongly agree

Strongly/ Somewhat

Agree

60%

51%

To what extent do you agree or disagree with the following statement:I would be OK with my employer enforcing security policies on my device(s) (e.g. a

mandatory password, remote wipe of data, device location tracking).

Those who use one smartphone for personal and corporate purposes

Those who use one smartphone for personal only OR who use two

smartphones

n=328

n=304

Appendix

Appendix A: Demographics/Firmographics & Technology Adoption

© Harris/Decima

43

Appendix A: Demographics/Firmographics

DemographicsTotal

Samplen=1,001

GenderMale 53%Female 47%Age18 - 29 17%30 - 39 26%40 - 49 25%50 - 59 24%60+ 9%RegionBC 13%Alberta 13%Manitoba/Saskatchewan 7%Ontario 39%Quebec 23%Atlantic 6%RegionEnglish 81%French 19%

DemographicsTotal

Samplen=1,001

EducationHigh School or less 14%Tech/Some Coll/Univ 17%Coll/Univ Grad/Post Grad 69%Prefer not to say 1%Number of people in HH1 24%2 34%3 21%4 12%5 or more 8%Children in Household?Yes 28%No 72%Work/Life BalanceRight where it should be 39%Needs a little improvement 51%Needs a lot of improvement to balance it out 10%

FirmographicsTotal

Samplen=1,001

Work SettingOffice/office building 51%Hospital, medical or dental office 7%School or educational institution 7%Manufacturing facility/plant 6%Restaurant or retail space 6%Home office 6%Warehouse 4%Construction site 3%Car/truck/bike (for ex: a sales rep, courier etc.) 2%

Other 8%Company TenureLess than 1 year 11%1 year and less than 3 years 18%3 years and less than 5 years 15%5 years and less than 10 years 19%10 years or longer 38%

44© Harris/Decima

44

Q22. Compared to other people you know, which of the following statements is the best descriptor of yourself? In general, are you…Base: All respondents, n=1,001

• Over half (52%) of FT Employed Canadians are ‘in the middle’ when it comes to technology adoption with a quarter (25%) stating they are either ‘the first’ or ‘among the first’ to try a new technology product (i.e. early adopters).

• These early adopters tend to be university educated (75%), male (63%) and under the age of 40 (54%).

Majority of FT Employed Canadians are In the Middle when it comes to Technology Adoption

Technology Adoption

5%

17%

52%

18%

7%The first to try a new technology product

Among the first

In the middle

Among the last

The last to try a new technology product

25% Early adopters are…63% Male37% Female

54% are <40 years old

75% Grad Coll/Uni/Post grad

Compared to other people you know, which of the following statements is the best descriptor of yourself? In general, are you…