rodes manila primer and profile kit
TRANSCRIPT
PRIMER AND
PROFILE KIT
OUR MANIFESTO
Fashion of the classic terrain, Sailing away in
style
For style that endures through the test of time, Rodes Manila apparel are inspired
by the nautical, tropical and the Caribbean sensibilities.
We believe in clothes that allow people to embrace the nautical sensibilities.
We appreciate the beauty of simple and classic pieces that exude confidence We promote clothing that does not conform to the gender constructed
dichotomies.
BRAND VALUES Rodes Manila’s designs are relevant in so much as they are classic.
The style is very versatile for different occasions and its versatility in accordance to trends allow people to remain sleek yet
relevant.
CLASSIC
SLEEK
VERSATILE
RELEVANT
CORE CUSTOMERS
The Rodes’ Manila core customer is anyone- male or female, young or old but
share the same passion for the nautical life.
THEY NAVIGATE THEIR LIVES.
THEY ARE VERSATILE.
They know what they want and are driven to achieve their passions while wearing
the right clothes to match.
They can easily adapt to their environment whether at land or at sea. They do not let their environment limit
the possibilities of their style
THEY ARE
They know what they want and are driven to achieve their passions while wearing
the right clothes to match.
BRAND POSITIONING
INTERNATIONAL FAST FASHION BRANDS LOCAL FASHION BRANDS
INDEPENDENT BRANDS
Uniqlo, H&M, Forever 21, Pull & Bear, Cotton On, Zara, Topman
Bench, Regatta, Penshoppe, Folded and Hung
Flying Dutchman, Ilustrado
CLASSIC
INEXPENSIVE
CURATED
ANDROGYNOUS
ETHICAL
QUALITY
LIMITED PRODUCTION VERSATILE
RODES MANILA PRODUCTIONRodes Manila is produced in
Bangkok, Thailand but is sold in the Philippines. Known for high-
quality materials and fine clothing craftmanship, production in Thailand
guarantees that the clothes observe the finest quality in
production, ethical considerations while ensuring
the affordable pricing that does not compromise quality and
style.
RODES MANILA Q2/Q3 CALENDAR
2nd week of August- remit crowd pooled funding to supplier for new collection
1st week of September- arrival of new collection in the country 2nd week of September- scheduled shoot for new collection
3rd week of September- launch of clothing brand October- November- breakeven for second collection and
remittance of profit to funder.
