rocky mountain digital producer meetup - organic search: doing it right with matt lacuesta
TRANSCRIPT
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Organic Search:Doing it right
RMDPM 2.16.2017
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#DSDEN16 | @mattlacuesta | @burnsmarketing
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#DSDEN16 | @mattlacuesta | @burnsmarketing
No more
#DSDEN16 | @mattlacuesta | @burnsmarketing
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#DSDEN16 | @mattlacuesta | @burnsmarketing#DSDEN16 | @mattlacuesta | @burnsmarketing
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#DSDEN16 | @mattlacuesta | @burnsmarketing
Ugly baby#DSDEN16 | @mattlacuesta | @burnsmarketing
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#DSDEN16 | @mattlacuesta | @burnsmarketing
Be nice#DSDEN16 | @mattlacuesta | @burnsmarketing
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_ New Sites_ Rebuilds / Migrations_ Digital Assets_ Apps
WHAT YOU DEAL WITH
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_ Technical Issues_ On-Page SEO
_ Content_ Meta Optimizations
_ Off-Page SEO_ Inbound links
WHAT I DEAL WITH
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_ Accessibility_ Crawlability
_ Performance_ Speed
_ Mobile Friendliness
MAIN ISSUES I SEE
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ACCESSIBILITY
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_ Site structure_ Robots.txt
_ Disallow: /_ X-robots
ACCESSIBILITY
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PERFORMANCE
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_ Site speed_ Mobile and desktop
_ https://tools.pingdom.com
SITE PERFORMANCE
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MOBILE FRIENDLINESS
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_ Good user experience?_ Load quickly?_ All content accessible?_ Mobile friendly testing_ Ranking factor
MOBILE FRIENDLINESS
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MOBILE FRIENDLY TEST
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THE (MANDATORY) BASICS
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_ Google Analytics_ Google Search Console_ Google Tag Manager
BASIC TOOLS
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MOBILE FRIENDLY TEST
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VARVY / SEO OVERVIEW
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VARVY / QUICK SEO OVERVIEW
https://varvy.com
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MOZ / OPEN SITE EXPLORER
https://varvy.com
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VARVY / QUICK SEO OVERVIEW
https://varvy.com
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PAGE SPEED INSIGHTS
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PAGE SPEED INSIGHTS
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developers.google.com/speed/pagespeed/insights/
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MOBILE FRIENDLY TOOL
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MOBILE FRIENDLY TEST
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MOBILE FRIENDLY TEST
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https://www.google.com/webmasters/tools/mobile-friendly/
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MOZ / OPEN SITE EXPLORER
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_ Identifies links pointing to site
_ Highlights low quality links
_ Good for before/after link profile for new
launches_ https://moz.com
MOZ / OPEN SITE EXPLORER
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MOZ / OPEN SITE EXPLORER
google.com/trends
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SCREAMING FROG
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_ Crawls site_ Identifies Errors
_ Broken pages, meta issues, redirects, etc…
_ FREE up to 500 URLs_ https://www.screaming frog.co.uk
SCREAMING FROG / SITE CRAWLER
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SCREAMING FROG / SITE CRAWLER
https://varvy.com
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#DSDEN16 | @mattlacuesta | @burnsmarketing
Next steps#DSDEN16 | @mattlacuesta | @burnsmarketing
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#DSDEN16 | @mattlacuesta | @burnsmarketing
Think about current client relationships and where you
can show more value.
#DSDEN16 | @mattlacuesta | @burnsmarketing
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#DSDEN16 | @mattlacuesta | @burnsmarketing
Look at current processes and look for opportunities for
SEO integration.
#DSDEN16 | @mattlacuesta | @burnsmarketing
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MOBILE FRIENDLY TEST
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GOOGLE MY BUSINESS
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GOOGLE MY BUSINESS
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google.com/business
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THINK WITH GOOGLE
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google.com/trends
THINK WITH GOOGLE
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MOBILE FRIENDLY TEST
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thinkwithgoogle.com
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GOOGLE TRENDS
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GOOGLE TRENDS
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GOOGLE TRENDS
google.com/trends
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google.com/trends
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GOOGLE WEBMASTERS
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google.com/ webmasters/