rockit summit, sebastian r. streiffert - the daily show: brand building and user care in an evolving...
TRANSCRIPT
Sebastian Streiffert
The Daily Show
The Daily Show
If it were good, you would like it.
The Brand of Tomorrow
The Brand of Tomorrow
● Grass-roots driven
The Brand of Tomorrow
● Grass-roots driven● Genuine
The Brand of Tomorrow
● Grass-roots driven● Genuine● High conversation volume
The Brand of Tomorrow
● Grass-roots driven● Genuine● High conversation volume● Well-liked
Brand + Target Audience + Strategy
Events
EventsFeaturettes
EventsFeaturettesService
EventsFeaturettesServiceSponsorships
EventsFeaturettesServiceSponsorshipsProduct
EventsFeaturettesServiceSponsorshipsProductPress
EventsFeaturettesServiceSponsorshipsProductPressAmbassadors
EventsFeaturettesServiceSponsorshipsProductPressAmbassadorsInfluencers
Content = Opportunity + (Emotional Promise * Rational Proposition) Passion Points
Distribution
Content + Distribution + Process
Sponsorships Ambassadors Service Product Press Events/etc.Influencers
Sponsorships Ambassadors Service Product Press Events/etc.
Social Media Press* POS/OOH/etc.Influencer NetworksAmbassadors
Influencers
E-mail/Push Web/Inbound
Sponsorships Ambassadors Service Product Press Events/etc.
Social Media Press* POS/OOH/etc.Influencer NetworksAmbassadors
Influencers
E-mail/Push Web/Inbound
Key Beats Weekly Plans Production & Curation Distribution Interaction Analysis Revision
The Daily Show
The Daily Show
● Find an activity cadency you can manage
The Daily Show
● Find an activity cadency you can manage● Create an ambassador out of every employee
The Daily Show
● Find an activity cadency you can manage● Create an ambassador out of every employee● Be genuine and open about your mission
The Daily Show
● Find an activity cadency you can manage● Create an ambassador out of every employee● Be genuine and open about your mission ● If people don’t like what you’re doing, you’re doing
it wrong.