Chapter 13-Free Your Content

By Tyler Gault

-Free Your Content

-Conventional wisdom- allowed access

How do you reach your market place?

- More people will hear about your product or service

- Premium services

Advice

Create an amazing e-book about your industry that people will want to share with others.

Create a brilliant video about how your industry will evolve over the next 10 years. (Blog, YouTube, Facebook)

Rentacoder.com- a low cost developer that allows you to build an application for the iPhone.

Remember! If your content is remarkable, it will draw visitors to your business in a far more dramatic way than the product or service page on your website.

Questions-

Remarkable free content spreads like wild fire. It can draw people to you and your business in a dramatic way.

What other organizations have used similar tactics? (Marketing Strategies)

Do you think this strategy can be applied to most businesses?

Source- Marketing lessons- From the Grateful Dead- what every business can learn from the most iconic band in history by David Scott and Brian Halligan