robert bartelds launching philips new 2012 products for hotels
DESCRIPTION
Robert Bartelds, Sr. Product Manager Philips Hotel TV addresses the changing market and how Philips brings new products to market for hotels that are both relevant and innovative. Presentation given at the Philips 2011 Partner Seminar, at the Renaissance Amsterdam Hotel, September 22, 2011.TRANSCRIPT
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Robert Bartelds
Product launch 2012
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How many hotel rooms are there in Europe?
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5 star
4 star
3 star
2 star
1 star
0 star
The market has fundamentally changed
Our industry has come from….
Interactive
Standalone
…to a situation with many segments of growth
SA
STB
NetTV
Consumer
IPTV
PremiumSA
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Closing the gap
SmartInstall
MyChoice
RentalTV
Signature STB
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Today we bring you the future
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Everything is becoming smart
From phones… …to Smart phones
From TVs… …to Smart TVs
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Our Guests are not being treated as Kings
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Customers will choose a hotel with NetTV
“55% of guests will prefer a hotel with NetTV over one that doesn’t.”Source: Philips NetTV, n=10,000
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NetTV gives today’s guest tomorrow’s connectivity
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