Newsletter Microlife Global

5th Edition

The Newsletter of Microlife FamilyNewsletter

5th Edition

The Newsletter of Microlife FamilyMicrolife Global

Honors and Awards

Regional News

Microlife awarded Top 100 Taiwan Brands30th Years’ Achievement—Microlife ranked 203 out of 1000The great success of the Microlife blood pressure monitors in Europe!

Microlife European Distributor Meeting 201121st European Meeting on Hypertension and Cardiovascular PreventionChinese Consensus meeting on blood pressure measurement held successfully2 Co-projects with Taipei Medical UniversityThe first official South American Distributor MeetingWorld Hypertension Day in Asia Pacific

Special EditionMicrolife 30th Anniversary Album

TranscendUnifying heaven and earth into one universe complete in the next three decades

CONTENTNewsletter Sep. 2011

TranscendUnifying heaven and earth into one universe complete in the next three decades

Microlife Global

FounderKY Lin

Chief EditorTeresa Cheng

Contributing WritersMandy Lee

Teresa ChengEric WangMarc Lang

Mervi ZuercherNikki Chou

Art & DesignRobbie Ku

E-NewsletterWeb2

01

07

Honors and AwardsMicrolife awarded Top 100 Taiwan Brands30th Years’ Achievement—Microlife ranked 203 out of 1000The great success of the Microlife blood pressure monitors in Europe

Regional NewsMicrolife European Distributor Meeting 201121st European Meeting on Hypertension and Cardiovascular PreventionChinese Consensus meeting on blood pressure measurement held successfully2 Co-projects with Taipei Medical UniversityThe first official South American Distributor Meeting 2011World Hypertension Day in Asia Pacific

15

Microlife 30th Anniversary AlbumAbout 30th Anniversary of Microlife

Newsletter Sep. 201101

Microlife awarded Top 100 Taiwan BrandsMicrolife is awarded one of the Top 100 Taiwan Brands in a contest held by Taiwan’s Ministry of Economic Affairs. Microlife is honored to be the only award-winning medical device manufacturer.

Reported by Mandy Lee

icrolife brand value recognizedThe rigorous three-stage selection process lasted more than six months, Microlife was chosen from out of 498 leading brands. In the first, candidates were evaluated using the quantitative indicators brand management, industry standing, financial status and brand strength. The second phase included evaluation questions sent to 504 industry professionals and a survey of 1,202 randomly selected consumers. Finally, the brands were assessed by a panel of 41 experts from industry, academia and government. From winning this award, Microlife shows the ambition of being the leading top brands in the global markets.

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30th Years’ Achievement

Microlife ranked 203 out of 1000

Newsletter Sep. 201103

Reported by Teresa Cheng

Honors and Awards

Newsletter Sep. 2011 04

Honors and Awards

lobal market report conducted by Plimsoll, a leading business analyzer based in UK. Microlife has been rated as STRONG in global top 1,000 Medical Device Manufacturers. In the same report it is stated that Microlife is currently the 203rd largest company in the global market, and the 147th most profitable.

This is a remarkable achievement made possible by everyone in the Microlife family. This success could not be possible without their dedication.

The prestige Microlife has gained over the last 30 years will facilitate a total triumph in the near future.

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Newsletter Sep. 201105

Honors and Awards

The great success of the Microlife blood pressure monitors in Europe! Reported by Teresa Cheng

Microlife BP A200"Tekniikan Maailma" Overall: 8.9★★★★★

Newsletter Sep. 2011 06

Honors and Awards

inland famous magazine "Tekniikan Maailma" (World of Technology.) carried out a test for the blood pressure monitors, Microlife received the top scores! Microlife BPA100, and BP A200 are highly respected, known for all kind of technical comparisons. The article and the rating was published March 16, 2011. The article provides a review and comparison of 10 upper-arm home blood-pressure monitors. The monitors are ranked on a scale of 1-10, based on the features they offer and their performance in clinical testing , it was carried out by research nurses at Finland’s National Institute for Health and Welfare (NHL). Microlife beat Omron and Beurer, received 9.4 and 8.9 scores.

The Scorecard-lines are: ‧Clinical Accuracy‧Technical reliability ‧Clinically tested device ‧User convinience of the device ‧User convinience of the cuff ‧Instruction manual ‧Availability of the additional cuffs

F

Mic

rolif

e BP

A10

0

9

10

10

7

9

9

10

9,4

Mic

rolif

e BP

A20

0

9

8

10

8

9

9

10

8,9

Microlife BP A100"Tekniikan Maailma" Overall: 9.4

★★★★★

Newsletter Sep. 201107

Regional News

Microlife European Distributor Meeting 2011Reported by Marc Lang

From May 11th to 14th 2011, Microlife held the 15th European Distributor Meeting (EUDM) in Toledo - Spain.

fter the Welcome Speech, Microlife’s Chairman K.Y. Lin opened the Meeting with the MLC Business Strategy and presented the successful story of Microlife celebrating 30 years.

The meeting continued with the WatchBP Session including a presentation and demonstration of the WatchBP Office ABI and the experience of Distributor “Lacer” with WatchBP in Spain.

The Consumer Session started with a focus on Atrial Fibrilation (AFIB). After the general update on Microlife’s Categories, the combination of Microlife devices with iPhone devices was demonstrated using the Vita- Cardio and Thermodock applications. Awaited with great anticipation, the Meeting was continued with the presentation of Microlife’s 3rd Generation,

the main concept, design and technical features and closed with the 30 years Promotion and Gadgets.

Besides the regular meeting, Microlife offered a Social Event taking the participants to the historic and beautiful city of Toledo. After the tour all the participants were invited to enjoy the last evening at the Gala Dinner with Flamenco Dancers accompanied by traditional Spanish Music.

The feedback from customers and colleagues was very satisfying, pointing out a well balanced combination of meeting content and team spirit. With a total of 82 participants, this was one of Microlife’s best attended EUDM’s so far.

Picture showing KY Lin presenting the history and success of Microlife over the past 30 years.

A

Newsletter Sep. 2011 08

Regional News

Microlife participated at the ESH 2011 between the 17th and 20th of June 2011.A total of 6348 Delegates and 36 Exhibitors where present in Milan.The ESH had a wide variety of Main Topics such as Blood Pressure in General, Atrial Fibrillation, Diabetes, Pregnancy or Experimental Hypertension.

Dr. Willem Verberk (middle) is presenting the poster presentation.

ESH 21st European Meeting on Hypertension and Cardiovascular PreventionReported by Marc Lang

icrolife presented the WatchBP Solution which was very well received by the visitors. On-site presentations were given by Mervi Pinson (MLU) and Tomasz Kozlowski (MLE). Particularly the WatchBP Office ABI, AFIB and O3 attracted theinterest of the delegates.

Microlife also sponsored the closed Consensus Conference on ABPM and was supporting the Artemis Project Meeting.

Dr. Willem Verberk held 3 Poster Presentations on “Automated Oscillometric Determination of the Ankle Brachial Index”, “Telecare for Hypertension Management” and “Blood Pressure Measurement Method and Inter-Arm Differences”.

M

Newsletter Sep. 201109

Regional News

Chinese Consensus meeting on blood pressure measurement held successfullyReported by Eric Wang

On June 11, 2011, the first Chinese consensus meeting on blood pressure measurement took place in Beijing. The meeting was organized by China Hypertension League, Microlife was the exclusive sponsor.

n the morning session, Prof Wang-wen (China) and Prof Wang, Tzung-Dau (Taiwan) introduced China and Taiwan's current hypertension management and treatment guideline respectively. Microlife had 15 minutes to present and demonstrate “WatchBP Total Solution” at the end of the morning session. We received the very positive comments. In the afternoon, the key opinion leaders discussed the blood pressure measurement guidelines. WatchBP’s

I 7-day-measurement, multiple measurement, and device validation were adopted in the guideline.This is a good starting point to promote all of Microlife’s PMP products, and we believe the meeting was a great success to Microlife and WatchBP’s brand exposure. From now on, we will continuously be working with China Hypertension League and a professional medical distributor to develop WatchBP’s business in China.

Newsletter Sep. 2011 10

Regional News

2 Co-projects with Taipei Medical UniversityReported by Eric Wang

Microlife is working with Taipei Medical University (TMU) on two co-projects: 1. Randomized controlled clinical trial, 2. Medical technology forum.

he randomized controlled clinical trial

This 2-year clinical trial is being conducted to test the effectiveness of TMU’s physician order entry system (POES) integrated with WatchBP Cloud Kit[1]. 300 hypertensive patients were enrolled after randomization. The two groups of subjects are followed up in the same way, and the only differences between are the blood pressure monitors and the way they record the blood pressure data. Group A uses WatchBP Cloud Kit, Group B uses the original way they are used to. The main deliverables are: integration of TMU’s POES and WatchBP Cloud Kit, the impact of using WatchBP Cloud kit in clinical treatment including: clinical decision-making analysis, the use of antihypertensive drugs, the severity of cardiovascular disease and nephropathy etc.

TScientific Talks: Medical Technology Forum

The forum will take place on Oct 6, 2011. TMU and Microlife have invited several medical professionals including Prof. Wen-Da Chiu (Minister of Department of Health) and Prof. Jyh-Hong Chen (President of Taiwan Society of Cardiology), both from different areas of expertise to share their insights about how to improve hypertension management in a new effective way. KY Lin, the CEO of Microlife, will also give a 20-min talk from the viewpoint of a medical device manufacturer. He will speak about the great movement to prevent stroke and heart disease and how to be a part of it.

[1] WatchBP Cloud Kit includes: WatchBP Home, wireless transmission dongle and WatchBP CloudBP website.

Newsletter Sep. 201111

Regional News

The first official South American Distributor Meeting Reported by Mervi Zuercher

ur first official South American Distributor Meeting took place this year from May 18th to 20th in Playa del Carmen, Mexico. In the past 3 years we have organized annual distributor meetings always in conjunction with FIME (Florida International Medical Expo) which takes place in Miami in August. This year we decided to hold the meeting in a different atmosphere, partly because celebrating 30 years’ of Microlife but also celebrating the emerging markets and our customers’ efforts in the past years. The sales growth in most of these countries from 2009 to 2010 was substantial: E.g. Chile + 133%, Colombia + 113%, Puerto Rico + 94%, Panama + 64%, Venezuela +55% .

Following the same concept MLE has used several years now, we and the guests arrived on Wednesday afternoon and all had a welcome dinner together in a nice,relaxing atmosphere. This prepared us for the long meeting on Thursday. Thursday morning consisted of various countrypresentations sharing their success stories in various markets. The agenda for new products and after sales service followed. The hot topic however, was the presentation of the Watch BP PMP line and AFIB BPA200 in CMP. We were very happy to have Dr. Willem Verberk at our meeting for an extensive product line presentation, demonstration and sharing experience from European markets. Liliana Marriaga translated his presentation into Spanish

O

Group photo with MSA distributors from Chile, Colombia, Costa Rica, Dominican Republic , Ecuador, Guatemala, Mexico, Panama and Venezuela,

and formed a great team answering eager questions from customers. Watch BP Office ABI was found to be especially interesting and Claudia Hernandez, from our Mexican distributor Anapi, volunteered to model as a patient for a live demonstration.Friday morning we started early with individual meetings with different customers and the afternoon was reserved for social activities. On Saturday we bid farewell as everyone was returning to their countries. Liliana Marriaga was headmistress in organizing the meeting with kind assistance from Claudia Hernandez, they truly did an excellent job!The meeting was a total success, which, we trust will demonstrate itself in increasing sales numbers!

Regional News

Newsletter Sep. 2011 12

ur first official South American Distributor Meeting took place this year from May 18th to 20th in Playa del Carmen, Mexico. In the past 3 years we have organized annual distributor meetings always in conjunction with FIME (Florida International Medical Expo) which takes place in Miami in August. This year we decided to hold the meeting in a different atmosphere, partly because celebrating 30 years’ of Microlife but also celebrating the emerging markets and our customers’ efforts in the past years. The sales growth in most of these countries from 2009 to 2010 was substantial: E.g. Chile + 133%, Colombia + 113%, Puerto Rico + 94%, Panama + 64%, Venezuela +55% .

Following the same concept MLE has used several years now, we and the guests arrived on Wednesday afternoon and all had a welcome dinner together in a nice,relaxing atmosphere. This prepared us for the long meeting on Thursday. Thursday morning consisted of various countrypresentations sharing their success stories in various markets. The agenda for new products and after sales service followed. The hot topic however, was the presentation of the Watch BP PMP line and AFIB BPA200 in CMP. We were very happy to have Dr. Willem Verberk at our meeting for an extensive product line presentation, demonstration and sharing experience from European markets. Liliana Marriaga translated his presentation into Spanish

Watch BP ABI demo with Claudia and Liliana

and formed a great team answering eager questions from customers. Watch BP Office ABI was found to be especially interesting and Claudia Hernandez, from our Mexican distributor Anapi, volunteered to model as a patient for a live demonstration.Friday morning we started early with individual meetings with different customers and the afternoon was reserved for social activities. On Saturday we bid farewell as everyone was returning to their countries. Liliana Marriaga was headmistress in organizing the meeting with kind assistance from Claudia Hernandez, they truly did an excellent job!The meeting was a total success, which, we trust will demonstrate itself in increasing sales numbers!

World Hypertension Dayin Asia PacificReported by Nikki Chou

he 18th APCC (Asia Pacific Congress of Cardiology)

Malaysia hosted the 18th APCC at Kuala Lumpur Convention Centre from on May 5-8, 2011. The event was a success with 2,800 delegates , both international and local delegates included.

NHAM (National Heart Association of Malaysia) hosts annual scientific meetings as well as annual interventional meetings called MyLIVE. Our paediatric cardiologists host Paediatric LIVE meetings on alternate years. In 2011, NHAM combined all 3 meetings into the 18th APC and were able to focus all their energy and resources. The meeting was further strengthened by co-sponsors, World Heart Federation WHF, European Society of Cardiology ESC, American College of Cardiology ACC, EuroPCR, Society of Cardiovascular Angiography and Intervention SCAI, Asian Pacific Society of

Microlife with sales team of distributor in Malaysia

Physician tested the accuracy of Microlife BP A100+

Newsletter Sep. 201113

Regional News

T Interventional Cardiology APSIC and Asian Interventional Cardiovascular Therapeutics AICT.

Highlights of the event is Newage officially launched the Microlife WatchBP Office ABI and O3. The Microlife booth attracted a healthy crowd and recorded good sales as they promoted actively to physicians and cardiologists.

World Hypertension Day in Nepal

As the world marked May 17th as World Hypertension day, Personal Healthcare Division and Healthcare Technologies (distributors of Microlife in Nepal) celebrated the day by organizing various programs at 13 places inside the Kathmandu valley. These included Norvic Int'l Hospital, one of the leading private hospitals in the

country, along with 12 other various malls, supermarkets, temples, and departmental stores. They distributed at various places inside the valley with the slogan “Know your numbers andtarget your blood pressure.” The program encompassed free check ups, free expert consultations by senior doctors, and the distribution of leaflets with information about hypertension and its management. The program was confined to the general awareness regarding cause and effects of hypertension rather than commercial speculation. ''The program was a great success to the Microlife brand image and to the general people. It is what we absolutely require. Health is wealth. By making general people aware of it Microlife has made a huge contribution to help them treasure their health'' so says Dr. Bharat Rawat, Sr. Cardiologist and Director of Norvic International Hospital. HT (Nepal)looks forward to organizing such events more often in the near future and serving the local people.

20th Anniversary of PT. Sekarguna- Microlife distributor in Indonesia

PT Sekarguna Medika is a medical equipment distributor company with nationwide coverage in Indonesia and has already been a sole agent of Microlife products for 11 years. The company was established in 1991 and is currently an exclusive distributor of 18 international leading brands of medical equipment with 5 branches outside Jakarta and 20 subdistributors.On June 17, 2011 PT Sekarguna Medika just celebrate its 20th Anniversary and moved to a new building. PT Sekarguna Medika invited all of its principals and physician to celebrate anniversary together.

Sekarguna 20th Anniversary he 18th APCC (Asia Pacific Congress of Cardiology)

Malaysia hosted the 18th APCC at Kuala Lumpur Convention Centre from on May 5-8, 2011. The event was a success with 2,800 delegates , both international and local delegates included.

NHAM (National Heart Association of Malaysia) hosts annual scientific meetings as well as annual interventional meetings called MyLIVE. Our paediatric cardiologists host Paediatric LIVE meetings on alternate years. In 2011, NHAM combined all 3 meetings into the 18th APC and were able to focus all their energy and resources. The meeting was further strengthened by co-sponsors, World Heart Federation WHF, European Society of Cardiology ESC, American College of Cardiology ACC, EuroPCR, Society of Cardiovascular Angiography and Intervention SCAI, Asian Pacific Society of

Newsletter Sep. 2011 14

Regional News

Interventional Cardiology APSIC and Asian Interventional Cardiovascular Therapeutics AICT.

Highlights of the event is Newage officially launched the Microlife WatchBP Office ABI and O3. The Microlife booth attracted a healthy crowd and recorded good sales as they promoted actively to physicians and cardiologists.

World Hypertension Day in Nepal

As the world marked May 17th as World Hypertension day, Personal Healthcare Division and Healthcare Technologies (distributors of Microlife in Nepal) celebrated the day by organizing various programs at 13 places inside the Kathmandu valley. These included Norvic Int'l Hospital, one of the leading private hospitals in the

country, along with 12 other various malls, supermarkets, temples, and departmental stores. They distributed at various places inside the valley with the slogan “Know your numbers andtarget your blood pressure.” The program encompassed free check ups, free expert consultations by senior doctors, and the distribution of leaflets with information about hypertension and its management. The program was confined to the general awareness regarding cause and effects of hypertension rather than commercial speculation. ''The program was a great success to the Microlife brand image and to the general people. It is what we absolutely require. Health is wealth. By making general people aware of it Microlife has made a huge contribution to help them treasure their health'' so says Dr. Bharat Rawat, Sr. Cardiologist and Director of Norvic International Hospital. HT (Nepal)looks forward to organizing such events more often in the near future and serving the local people.

20th Anniversary of PT. Sekarguna- Microlife distributor in Indonesia

PT Sekarguna Medika is a medical equipment distributor company with nationwide coverage in Indonesia and has already been a sole agent of Microlife products for 11 years. The company was established in 1991 and is currently an exclusive distributor of 18 international leading brands of medical equipment with 5 branches outside Jakarta and 20 subdistributors.On June 17, 2011 PT Sekarguna Medika just celebrate its 20th Anniversary and moved to a new building. PT Sekarguna Medika invited all of its principals and physician to celebrate anniversary together.

Opening ceremony by Director of PT Sekarguna Medika

Talk show from three Doctors as KeyOL’

Newsletter Sep. 201115

Special Edition

Microlife 30th Anniversary AlbumThree decades have passed and Microlife is thirty years old. On June 11 we celebrated Microlife’s 30th anniversary. Honorable guests from the OTC, medical industry and Microlife’s colleagues from around the world attended the celebration in order to wish the best to Microlife.

Reported by Teresa Cheng

Steping into the next thirty years, Microlife will be the one has breadth of character carries the outer world.

Newsletter Sep. 2011 16

Special Edition

Newsletter Microlife Global

Microlife Corporation 9F, 431, RuiGuang Road, Nei-Hu, 114 Taipei, Taiwan.Tel. 886 2 8797 - 1288Fax 886 2 2659 - 6853www.microlife.com.tw

The report is printed with soy bean ink on recycle paper.