rob sinclair chief accessibility officer microsoft corporation email: [email protected]...
TRANSCRIPT
Inclusive Innovation
in the design of mainstream ICT products
Rob SinclairChief Accessibility Offi cerMicrosoft Corporationemail: [email protected] @robert_sinclair
Digital Inclusion: a Global Issue
Current or Emerging Accessibility Policies and Regulations• United Nations Convention on the Rights of Persons with Disabilities (UNCRPD)• U.S. Section 508 and 21st Century Communications & Video Accessibility Act (CVAA)• European Accessibility Act, E.U. M/376 and WCAG 2.0 harmonization
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Relevance of Accessibility
Vision (1 in 4)(blind, low-vision, color-blind)
Mobility/Dexterity (1 in 4)(Arthritis, Multiple Sclerosis, spinal cord injury,
…)
Hearing (1 in 5)(deaf or hard of hearing)
Cognitive (1 in 7)(Autism or learning difficulty)
• 15% (1 billion) of the world's population is living with some form of a disability (World Report on Disability, 2011)
• 100% of the world’s population is aging every day
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The Target Market is …Everyone
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Inclusive InnovationInclusive Design
Address the needs of a broad target audience – including the aging, injured or disabled.
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Disseminated ExpertiseEnsure people in every relevant job function across an organization understand
accessibility.
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Conscientious InnovationConsider the overall complexity, economic impact, and learning curve for the
customer.
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Support ServicesProvide educational assets, forums and support to help customers learn and be
successful.
Microsoft’s Mission
“Enable people and businesses throughout the world to realize
their full potential”… regardless of age or ability.
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People BusinessPractices
Products & Technology
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Pillars of Microsoft’s Approach
Businesses Educators Governments
People: Training and Guidance
Business Practices
REQUIREMENTS DESIGN
IMPLEMENTATION
VERIFICATION RELEASE SUPPORT
Accessibility Development Lifecycle
Microsoft Accessibility StandardInternal set of guidelines and best practices for Microsoft’s engineering teams.Beginning in 2012, these are mandatory for all Microsoft products and services.
Center of Excellence for Accessible DesignAccessibility experts who consult with Microsoft design and engineering teams.
Integration into Microsoft’s Trustworthy Computing initiative
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Product and Technology ExamplesWindows 7 built-in Accessibility Features
Narrator Screen ReaderWindows MagnifierSpeech RecognitionOn-Screen KeyboardHigh Contrast
Microsoft Office 2010Accessibility CheckerSave as DAISY Plug-inSTAMP captioning tool for PowerPoint
Microsoft SharePoint 2010Accessible templates guide authors to create WCAG 2.0 AA compliant websites.
Free Developer Technologies and Tools
Free Accelerator ProgramsDreamSpark for students, BizSpark for small business, etc
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Accessibility is still a challenge…
Symptoms of a Deeper Problem1. Few companies understand the business case.
2. New generation of engineers is uneducated & unaware.
3. Difficult to identify qualified accessibility experts.
4. Continually reinventing proven approaches.
5. New products & content are often inaccessible.
6. Increasing use of legislation and litigation.
7. Some standards efforts struggling to address accessibility.
8. Many accessibility practitioners are overwhelmed.
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Potential Root CausesMisunderstanding of Accessibility and Inclusion
Belief it is a one-dimensional problem (e.g. “fix the technology”).Belief that accessibility hinders creativity or innovation.Approached as a medical accommodation, not personalized technology.
Accessibility is Not Integrated into the MainstreamNot part of curriculum for designers, developers, business leaders, etc.Not approached as a fundamental element of good product design.
Increasing Technical ComplexitySteep learning curve and high cost of maintaining expertise.
Insufficient Global Coordination and CollaborationGood work is happening, but it is geographically isolated or fragmented.
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Proposed SolutionInternational Society of Accessibility Professionals
Create and maintain globally-recognized educational resources
Integrate accessibility into university curricula
Train and certify international accessibility professionalsMentor professionals and help them maintain their expertise Drive accessibility literacy across job functions in public and private sector
Build and nurture a global community of expertsRecognize organizations doing accessibility well
Help related efforts around the world coordinate their work
Support the unique requirements of individual countries Establish and promote the sharing of best practices
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Continue the ConversationTwitter: @MSFTEnable and @robert_sinclair
eMail: [email protected]
Blog: http://aka.ms/EnableBlog
Website: http://microsoft.com/enable
© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after
the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.