rob morasco - college cafeteria “confidential”
DESCRIPTION
College Cafeteria “Confidential” - Rob Morasco, Senior Director of Offer Development, Sodexo USA, from the Animal Agriculture Alliance Stakeholder Summit Titled Cracking the Millennial Code Stakeholder Summit, May 8 - 9, 2014, Crystal City, VA, USA. More presentations at http://www.trufflemedia.com/agmedia/conference/2014-cracking-the-millennial-codeTRANSCRIPT
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2101 Wilson Blvd, Suite 916-B Arlington, VA 22201 (703)562-5160 animalagalliance.org
College Cafeteria “Confidential”
Rob Morasco CEC Senior Director Offer Development
Sodexo Campus Services USA
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2101 Wilson Blvd, Suite 916-B Arlington, VA 22201 (703)562-5160 animalagalliance.org
Purchasing Drivers
Client Needs
Student Needs/Challenges
What are We Doing?
Business Case
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2101 Wilson Blvd, Suite 916-B Arlington, VA 22201 (703)562-5160 animalagalliance.org
Purchasing Drivers
Value
Distribution
Right Product for Application
Sustainably Sourced
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2101 Wilson Blvd, Suite 916-B Arlington, VA 22201 (703)562-5160 animalagalliance.org
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2101 Wilson Blvd, Suite 916-B Arlington, VA 22201 (703)562-5160 animalagalliance.org
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2101 Wilson Blvd, Suite 916-B Arlington, VA 22201 (703)562-5160 animalagalliance.org
Client Needs
Innovation
Differentiation
Sustainability
Leverage Technology
FINANCES - #1
“Financial health will continue to be one of the top issues that higher education faces, andone that impacts enrollment, facilities upkeep, and potentially, student programs.”
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2101 Wilson Blvd, Suite 916-B Arlington, VA 22201 (703)562-5160 animalagalliance.org
Student Needs/Trends
Value Hunting
Glocal WorldSearch for Authenticity
“Me First”
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2101 Wilson Blvd, Suite 916-B Arlington, VA 22201 (703)562-5160 animalagalliance.org
Student Hot Buttons
Local, Local, Local!!
Naturally Raised/Sourced
Wellness – Sodium…
REAL FOOD
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2101 Wilson Blvd, Suite 916-B Arlington, VA 22201 (703)562-5160 animalagalliance.org
Challenges
Cost
Volume/Capacity
Campus Goals
Logistics/Safety
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2101 Wilson Blvd, Suite 916-B Arlington, VA 22201 (703)562-5160 animalagalliance.org
What Are We Doing?
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2101 Wilson Blvd, Suite 916-B Arlington, VA 22201 (703)562-5160 animalagalliance.org
What Else Are We Doing?
Focus on Wellness
Local
Seafood
Having “Real” Discussions
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2101 Wilson Blvd, Suite 916-B Arlington, VA 22201 (703)562-5160 animalagalliance.org
The Business Case for Not Having our “Head in the Sand”
A Seat at the Table
Market Competitiveness
Truth in Advertising
True Partners
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2101 Wilson Blvd, Suite 916-B Arlington, VA 22201 (703)562-5160 animalagalliance.org
Now lets get on to the good stuff…