2014 YIA INNOVATION FORUMRob Ford

General Manager – Information & Automation

Livestock Improvement Corporation

• The Innovation Journey for me so far• Observations & Learnings• NZ & the Technology Economy

Sex Industry for Bovines

Vector 2G 2nd Commercial Release

MINDA Web Health Mgmt Features

MINDA Labs

Repro

MINDA Lookup AppPasture

Technology Solutions

It’s all about the people

Over $21m invested annually in product

development and R&D; over10% of revenue

Annual Investment

What kicked me off on this journey

What inspired me on this journey

Devices

Data

Customer /

End user

Tatua

Infovet

Fonterra etc...

Market Segments

Size,

System,

Ownership etc ...

Gallaghers

C-Dax

DAL etc...

Minda EcosystemAnimal

Genetics

Health

Nutrition

Repro

Alerts, Aggregation, Benchmarking, Exceptions, Education

Enviro

Jobs to be done

Priorities, ideas, functionality

Devices and data feeds

What, where, how?

Alpha, Beta Testing

and continuos

improvement

Farm Performance

Alpha

Beta

Production

Production

My Farm View

Protoype,

Build it and

continuously

improve it

Release it

Product DevMarketingIT infrastuctureBAU

Search

Execute

Level of Involvement

Time

Less Hui, more Doey

• The Innovation Journey for me so far• Observations & Learnings• NZ & the Technology Economy

Jobs to be Done

Tethering

Tethering

Milk bottle on the shelf

Key Elements of Success

• Bring the Business and Development Team together

• Live in the shoes of the customer

• Clearly defined vision

• Do something - prototype

• Don’t be afraid to make mistakes

• Build an environment conducive to innovation

• Don’t leave monetization till the end

• The Innovation Journey for me so far• Observations & Learnings• NZ & the Technology Economy

Innovative culture in the region

• Regional competition for capability

• Innovative businesses need graduate programmes

• Innovative businesses need promotion

• Tertiary connection to the business world

Innovation needs promotion

• NZTE

• New Zealanders are good sharers BUT

• Larger structures are not

• Silos reign

• Leverage NZ Global success

• NZ Geographical position (+ve & -ve)

• Innovate to differentiate

GDT Auction Price

Dairy

20

How do we lift our game?

• Enhanced industry leadership

• Sector focused technology platforms

• Cross-pollination of ideas and applied learning

• Better co-ordination & technology inputs from science and technology institutions

So what is the future for NZ

• Export

– E-Health

– Agri-technology

– Environmental Monitoring

– Advanced Food

– Manufactured wood products