roamware - outreach messaging - product description

7/24/2019 Roamware - Outreach Messaging - Product Description

http://slidepdf.com/reader/full/roamware-outreach-messaging-product-description 1/13

Confidential and Proprietary to Roamware, Inc. The contents of this document may not be reproduced or disseminated without the prior written permission of Roamware, Inc.

Outreach Messaging

Product Description

CONFIDENTIAL AND PROPRIETARY INFORMATIONCONFIDENTIAL AND PROPRIETARY INFORMATIONCONFIDENTIAL AND PROPRIETARY INFORMATIONCONFIDENTIAL AND PROPRIETARY INFORMATION

Roamware, Inc. - Headquarters3031 Tisch Way, Ste. 1000

San Jose, CA 95128USA

Tel. +1.408.861.9300Fax. +1.408.861.9301

Roamware Inc.Avenue Louise 149

12th FloorB-1050 Brussels

Belgium

Tel. +32.2.535.7662Fax. +32.2.535.7569

Roamware Inc.Suite D, 10th Floor,

CNT Tower338 Hennessy Road,Wanchai, Hong Kong

Tel. +852.2573.0948Fax. +852.2573.0008

Roamware (India) Pvt. Ltd.7th Floor, Sigma, Technology St.

Hiranandani GardensPowai, Mumbai 400076

India

Tel. +91.22.2570.4979Fax. +91.22.2570.4919




Outreach Messaging – Product Description © Roamware, Inc. 2007. All Rights Reserved.

Table of ContentsTable of ContentsTable of ContentsTable of Contents

1. INTRODUCTION ........................................................................................................................3

2.

PRODUCT FEATURES ...............................................................................................................4

3.

SERVICE OVERVIEW.................................................................................................................7

3.1.

OVERVIEW.............................................................................................................................7

3.2.

SS7 PROBE SERVER................................................................................................................8

3.3.

INTELLIGENT ROAMER PROFILE AND DATABASE SERVER...................................................8

3.4.

OM APPLICATION SERVER AND FRAMEWORK....................................................................8

3.5.

READY TO DEPLOY APPLICATIONS VIA RULEMAKER ..........................................................8

3.6.

MESSAGE DELIVERY INTERFACE ..........................................................................................9

3.7.

ADMINISTRATIVE INTERFACE...............................................................................................9

3.8.

SYSTEM REPORTS ................................................................................................................10

3.9.

SYSTEM MONITORING.........................................................................................................11

4. PRODUCT EXTENSIONS........................................................................................................12

4.1.

WINBACK MESSAGING .......................................................................................................12

4.2.

WELCOME BACK MESSAGING ............................................................................................12 4.3.

WINOVER MESSAGING .......................................................................................................12

4.4.

DIRECT SMS DELIVERY ......................................................................................................13





1. Introduction

Roamware’s Outreach Messaging solution is a next-generation, state of the artroamer relationship and communication application. Through Outreach Messaging,

mobile operators can truly take roamer messaging beyond the standard “WelcomeSMS” level that is gaining acceptance in the industry today. With OutreachMessaging, an operator can send “Welcome” and “Bon Voyage” messages toinbound and outbound roamers, and additionally take advantage of a host ofpowerful, leading edge features to perform advanced messaging basedcommunication with roamers as well as open up revenue generation streams that canleverage existing infrastructure inside the operator’s environment!

The business value lies in reaching out to the roamers and informing them aboutinnovative services that will keep them on the network. Statistics show that theaverage call time for a roaming user is 3.12 minutes while that for local calls is only2.8 minutes. Roamers also provide a rich source of international calling revenue since

they often call back office numbers to check voicemail etc. Needless to say, the moreservices they use, more revenues will be realized by the network. So how does oneeducate, in a non-intrusive manner, the temporary subscriber who is often on thenetwork only for a few hours or a few days? How does a carrier introduce servicesto convert passive roaming, as it is today, to active roaming (user actively choosingone network over another for roaming services)?

In addition, most networks treat roamers as transit visitors and do not maintain theirprofile. Once the roamer profile has being built and enhanced, it is possible for acarrier to extend this information in a secure, anonymous mechanism to the localenterprises. These enterprises can now inform the roamer of services (a.k.a.advertising!) or build loyalty using various offers (for example through airlines and

hotel reward programs etc.).

It thus becomes necessary for an operator to launch a communication platform thatleverages various channels of communication to keep in touch with roamers – bothinbound and outbound. Roamware’s Outreach Messaging offering offers mobileoperators a next generation platform based on an extensible, flexible and scalablearchitecture that serves as an essential component of the drive towards building andmaintaining loyal relationships with roamers.





2. Product Features

The salient functional features of Outreach Messaging are described in brief in thissection.

Roamer IntelligenceThe Outreach Messaging framework is equipped with a non-intrusive monitoringmechanism to probe for roamer information based on his location as determined byregistration and de-registration messages when he is roaming on a network. Suchinformation forms the basis for communicating with the roamer through targeted,personalized and relevant messages. Identification of inbound and outboundroamers is the first step towards effective communication with roamers. In addition,the solution has the ability to capture roamer profile information such as post-paid,pre-paid, Teleservice, CAMEL subscription, etc.

Identification of Repeat RoamersThe Outreach Messaging system keeps a track of the historical data about visits that

allows identification of frequent roamers.

Operator Network Classification and GroupingOutreach Messaging allows maintaining and categorizing mobile networks aspartner, border, competitor, group, etc. Different categories can be defined andapplied. This enables differentiating between cross-border roamers and otherinternational roamers, for instance.

Workflow based Service Logic DefinitionThe message definition in the Outreach Messaging system is very intuitive and quickto deploy. All messages are defined through a powerful and flexible rules-drivenworkflow-modeling tool, thereby enabling a message to be treated as an application

that performs its own logical processing and interacts with other messageapplications and data/information sources.

Dynamic MessagesMessages can be based on dynamic templates – either pre-configured or customized.Further, placeholders can be dynamically replaced with data obtained from differentsources, both internal and external.

Prepackaged Messaging ApplicationsThe Outreach Messaging system is equipped with several messaging applicationspertaining to common communication scenarios between mobile operators androamers. Some examples of these are -

Welcome Message and theme based messages to welcome inbound roamersto the operator network, and inform them about services and facilitiesavailable on the network.

Bon Voyage Message and other outbound messages that notify outboundroamers about critical home or visited location based information.





Priority based Queuing and DeliveryThe Outreach Messaging system has the ability to evaluate rules to sequence a set ofmessages at a configurable time interval and maximum message count. For example,the system can be configured to deliver not more than 5 messages and then sequencethem for delivery in say 2 hours intervals. It is possible to also configure rules thatput a cap on the maximum number of messages delivered over a given time period –

for example, no more than 3 messages are sent to a user over a 72 hour period,irrespective of how long they stay connected on the network.

Location Sensitive MessagingRoamers can be sent messages that are relevant to their current location, based on thelevel of location information that is gleaned from the network level registrationinformation. Outreach Messaging supports messaging based on the VLR addressinformation so that messages pertaining to predefined VLRs can be sent to the usersserviced by them.

Flexible Messaging CriteriaMessages can be sent based on a combination of one or more of several different

criteria. Several common messaging criteria are supported out of the box, including – Home Country and Home Network (can be used to send specialized

messages if the user is from a partner network). Language (based on country and network code derived from IMSI). Messages

sent by the home network can be smarter in language selection. Time/Date based messaging. For example:

Time interval based messages e.g. 10:00 PM and 7:00 AM. Special messages on occasions like New Year, Christmas etc.

Multi-language SupportMessages can be sent in any language in the UCS-2 character set. Further, thelanguage can be intelligently deduced from rules based on roamer identification, as

mentioned earlier. The system can effectively message in all known languages, andmessages can be displayed on any terminal that has the requisite display capabilities.

Black List (Exception List)Outreach Messaging system has the ability to block at the level of operator, as well asgroups of MSISDNs and even a single MSISDN.

White List (Allowed List)The Outreach Messaging system allows the network administrator to define a list ofIMSI/MSISDNs that can receive SMS purely because of the fact that an operatorwould like to test the rules etc before exposing the system for everyone.

Administration and Configuration InterfaceThe platform is equipped with intuitive and powerful web-based interfaces foradministrative operations, and simple configuration of parameters.

SNMP SupportThe system is SNMP compliant, and has extensive provision for generating alarmsfor control and correction activities. In addition, various components of the system





can be controlled (e.g. stop, pause, report statistics) through any third partymanagement console which is used by the operator.

Open StandardsThe system is based on open standards and does not contain or utilize andproprietary software/hardware.

Extensive Activity ReportingThe Outreach Messaging solution supports extensive reports out of the box. Thedatabase is a standard relational database (Oracle) and therefore is available foraccess to generate any special analysis based reports as may be desired.

Load ManagementThe Outreach Messaging application can have multiple connections to an SMSC andalso connects with multiple SMSC’s.

Scalable and ExtensibleThe framework extends very simply and seamlessly to accommodate increases in

requirements for message volumes, and roamer loads. The modular and distributedarchitecture of the system ensures that different components can scale independentlyof others. Also the system resides on Roamware SDS and pulls components based onvarious other applications that require any dialogue with Outreach Messagingsystem.

Overlay and Coexistence CapabilitiesAs Outreach Messaging is the next generation roamer relationship system, itsdeployment can help to leverage existing investments while adding powerful newfeatures to an operator’s communication channel with the roamers. For example, ifan operator has already installed network monitoring equipment, the system canutilize the roamer registration and de-registration notifications from such external

monitoring platforms.

Secure AccessThe system is secured from unauthorized access through strong authentication andauthorization schemes.





3. Service Overview

3.1. Overview

Roamware’s Outreach Messaging solution is built on Roamware SDS platform, and

allows a mobile operator to send targeted messages using standard deliverymechanisms like SMS. The messages can be sent to both the inbound and outboundroamers. A comprehensive and extensible set of rules can be defined to select andsequence a set of messages for delivery.

The SDS platform consists of a set of common services that form the foundation for asuite of roamer focused services offered by Roamware. The SDS platform andcorresponding applications (like Outreach Messaging, Short Codes, RoamingRewards etc.) are designed in a modular fashion and leverage each other’s businessservices. For example, the Loyalty Management System (LMS) application leveragesthe messaging service provided by the Outreach Messaging solution. Similarly, theOutreach Messaging and Short Codes applications leverage the RoamProbe service

of the SDS platform that constructs a dynamic view of the operator’s inbound andoutbound roamers.

The core components of Roamware’s Outreach Messaging solution are depicted anddescribed below.

Figure 1: Roamware’s Outreach Messaging Platform





3.2. SS7 Link Monitoring

RoamProbe (SS7 probe) is a non-intrusive SS7 network interface and analysiscomponent. In the standard Outreach Messaging product, the SS7 network interfacephysically connects to the roaming E1 links and uses third party SS7 Probes to tapthe roaming links that connect the GMSC(s) to the outside world.

In addition to this, Roamware SDS also provides handlers to various other thirdparty monitoring systems (e.g. Nettest, Agilent) to capture MAP messages.

3.3. Intelligent Roamer Profile and Database Server

The probe server captures all the relevant MAP messages regarding the roamerregistration and deregistration processes, and serves as the complete repository ofroamer information and profile on which queries are fired and data is extracted. Italso maintains a current state of the roamers in the network. The current version ofOutreach Messaging system uses standard Oracle database.

3.4. Outreach Messaging Framework

The Outreach Messaging architecture merges the best attributes of a layeredapplication framework solution. The Outreach Messaging Framework is the genericname given to the sub-system that is responsible for managing the messaging serviceand all the applications that are deployed on every server. The framework essentiallyhosts the set of application rules. These rules control the conditions that govern thetransformation of an event into a message. One of the most powerful features ofOutreach Messaging framework is its extensibility.

3.5. Ready to Deploy Applications via Rulemaker

Outreach Messaging comes bundled with a sample application that is completelydesigned and implemented using a web-based graphical interface tool - Rulemaker.The application has two basic workflows based on whether the roamer is Inbound orOutbound. This gives complete control to the mobile operator to have acomprehensive business logic based on various business conditions, andcorresponding SMS text to be generated and sent to both inbound and outboundroamers.





Figure 2: Outreach Messaging – Rulemaker Interface

3.6. Message Delivery Interface

Outreach Messaging has interfaces with third-party SMSC for delivery of SMS to theMobile Station. The interface provides the mechanism for Outreach Messaging tocommunicate with any SMSC using standard communication protocols like SMPP,CIMD2, and EMI UCP. The system inherently takes care of the load-balancing factoracross all the configured SMSCs.

3.7. Administrative Interface

A browser based Graphical User Interface is provided for the mobile operatoradministrator to configure and customize the system. In addition, the console allowsthe operator to view real time statistics on messages delivered and active roamersetc. The System Administrator can also perform maintenance of system wideparameters through the same browser-based interface.





Figure 3: Outreach Messaging – Graphical User Interface

3.8. System Reports

Outreach Messaging system generates predefined reports that help variousdepartments inside a mobile operator monitor the system as well as gauge importantstatistics from the network regarding the roamers movements and behavior. Thereports that are generated from the system are as follows:

Roamer Traffic Reports1. New roamers2. Roamer entries3. Roamer exits4. Average visit frequency5. Average roamer stay

Message Traffic Reports1. Successful dispatch2. Failed dispatch3. Percentage message dispatched

General Reports1. Daily statistics2. Message count





3. Message history

The reports are available in the CSV (Comma Separated Value) form so that it can bedirectly imported into Microsoft Office tools like Excel. Extensive graphicalrepresentation is also available for all the reports.

Figure 4: Outreach Messaging Reports

3.9. System Monitoring

The Outreach Messaging system supports SNMP based alarm generation for realtime monitoring and control, under standardized O&M procedures. The systemextensively logs all the critical events across various components and generatessubsequent alarms. The current version is compliant to SNMP version 1.





4. Product Extensions

Roamware’s Outreach Messaging functionality can be further enhanced throughdeployment of value-added product extensions, which are described in brief in thissection. Any of these capabilities can be purchased as additional optional

components on top of the core Outreach Messaging framework.

4.1. Inbound Winback Messaging

The “Inbound Winback” message can be sent to inbound roamers that were on theoperator’s network at some point but then registered on another network, in theevent that the roamer is still in the same country but on another (competing)operator’s network. This lets the implementing operator try to “win back” the lostinbound roamers through a special kind of solicitation message.

The Inbound Winback Messaging value-added component utilizes the “ActiveNode” of the Roamware SDS to determine the location of an inbound roamer who

leaves the network. Suitable user-defined messages can then be dispatched to suchroamers who are still located in the same country but are roaming on competingnetworks.

4.2. Subscriber Welcome Back Messaging

The “Welcome Back” message can be sent to outbound roamers on return to thehome network after roaming on foreign networks. The Welcome back Messagingvalue-added component also utilizes the “Active Node” of the Roamware SDS todetermine whether a subscriber has returned home or is still roaming, andaccordingly dispatches a configurable text message

4.3. Inbound Winover Messaging

Winover is a special kind of message that can be sent to inbound roamers who are ona competitor's network, and the implementing operator needs to try and "winover"them through a message that will encourage them to shift to the roaming partnersnetwork.

The Winover application uses an innovative method of monitoring specific messageexchanges between the deploying mobile operator and the competitor networks inthe same country. Flexible messaging rules for Winover application can be designedand implemented by the operator through “RuleMaker” - a web-based graphical

interface tool. The Winover application also utilizes the "Active Node" of theRoamware SDS to determine whether the inbound roamer is still in the competitornetwork or has left the network. In case the roamer has left the network and goneback to his home country, the Winover SMS is not sent. Some of the salientcapabilities of the Inbound Winover messaging module are listed below.





Ability to control the maximum number of messages that are sent to aroamer (e.g. one Winover message per day and a maximum of 2 messages ifthe inbound roamer is still registered in a competitor network).

Different message based on the elapsed interval since the time when the lastmessage was sent

Sleep period settings to prevent dispatch of SMS messages at odd hours of

the day (e.g., to prevent messaging at night) GUI based rule creation using Rulemaker.

4.4. Direct SMS Delivery

Roamware’s Direct SMS Delivery component facilitates delivery of the SMSmessages directly to the in-roamer without using the operator’s SMSC infrastructure.The component manages the load balancing of the SMSs in case of high trafficsituation, and can be smoothly integrated with the Outreach Messaging application.This mechanism of bypassing the SMSC to deliver the OM messages serves to free upthe SMSC capacity, which can be used for mobile to mobile messaging and by other

applications.

---- END OF DOCUMENT ----

roamware - outreach messaging - product description

Documents