road ahead career development game
DESCRIPTION
The Road Ahead is a Career Development game that leverages gamification, game thinking, and psychometric techniques to help players learn about themselves, while helping employers streamline their hiring processes using big data.TRANSCRIPT
The Road Ahead Career Development and Assessment Game Opportunity
Game-Based Learning Pioneers
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’97/04 – Pioneer of Advergames: Coke, Reebok, Taco Bell – General Mills “Big G” All Stars
‘05/11 – VTC Early ID campaign for Deloitte – Talent Acquisition for Merrill Lynch – Orientation for Goldman Sachs – Campus Recruiting Game for KPMG ’12/13 – Life Insurance Learning Game for AXA – Crisis Skills Games for Citibank – Consumer Orientation for Cablevision 2014 – Shopper Marketing Behavior Change Goal-Setting Habits Apps Career Roadmap Game Experience
Psychometrics Leadership
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20 years experience developing targeted assessment tools to measure skills and behavior PsyMetrics – in business since 1996
Assessments administered to millions of individuals
Implemented by over 10,000 organizations worldwide from small, entrepreneurial firms to Fortune 500
The Road Ahead Game
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An interactive career interest
experience
Takes the player on a journey
about their aspirations, activities,
and skills in different job roles.
The Target
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College students 17-27
Games are a go-to platform –
for entertainment, learning,
and networking with friends
And now… to experience
Career Development and the
employer brand.
Opportunity for Employers
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A value-add to targeted students
Road Ahead provokes insights around potential career paths.
Supports recruiters by highlighting and identifying prospects with skills and characteristics worth further exploration.
How it Works
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The Road Ahead game helps players discover careers and fields of study likely to satisfy them.
Delivers career perspective, guidance and links to occupations that match well with personality
Leverages a proven approach used by 35 million people worldwide . .
Add Employer Criteria
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Our team identifies the skills and
characteristics required for job success
Proven predictors based on pre-validated
competency-based items from
PsyMetrics library
Delivers insight to Employers about
participant fit and viability
The Game Experience
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Endless running games. Popular.
Addictive. No learning curve.
Perfect for killing a little time.
For Road Ahead, beautiful graphics,
dynamic levels, and the pursuit of
Personal Knowledge make for a
relevant entry into this game genre.
Endless Runner Genre
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Jetpack Joyride has been one of the most
popular games around for some time.
In Temple Run, you run for your life while you
avoid obstacles on stone platforms and wooden
walkways. Outrun the evil monkeys !
Subway Surfers combines some of the best
elements of both. Run through an endless game
world by avoiding obstacles and dodging
oncoming trains in a precise manner.
The Game Experience
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The challenge in Road Ahead:
RUN through a 3D landscape,
RACK UP points, and KEEP MOVING…
for the adventure of a lifetime.
The Game Experience
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Along the way, the game starts to
customize slightly – color schemes,
music and sound cues, the clothes
the player wears.
The player senses personalization is
taking place, though these design
tweaks are not significant to
gameplay.
The Game Experience
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The player encounters entertaining
Q&A sessions ‘on the Road Ahead’
Q&As are tactile, visual challenges
that delight the eye and engage the
player
After 15 minutes or so of play, the
game yields the data needed to
develop the player personality profile
Game Reporting
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A Feedback Report of the player’s
personality is instantly produced as
the game ends that includes:
Their Summary Code and a list of
occupations that correspond to the
player’s personality.
Game Reporting
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A Vision Statement about the
significant opportunities discovered,
with Guidance and Inspiration on
next steps and additional resources.
Game Reporting
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For Employers, a ‘’Talent Report’ output highlighting the candidate’s strengths and weaknesses and degree of fit.
Fueling Conversation
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Built-in hooks to Facebook and Twitter
share scores and game-based
adventures. One-click functionality
invites friends to play.
A Leaderboard posts scores and
personas (not personality data).
The player’s college can appear too,
to fuel interschool competition.
Access to the Game
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Road Ahead runs on its own servers with turnkey log in and database services.
The Employer’s audience registers with a valid college email address from one of the target campuses:
On the Employer website
Via the App Store and Google Play
At the Employer Facebook page
The Potential Outreach
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600,000 freshman
across 500 campuses?
More?
The Potential Outreach
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• 60,000+ students
• Summer interns
• All employees
Flagship Participation
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Unlimited use across target colleges – potentially for all freshmen.
Company-specific criteria for skills and characteristics required for job success.
Reporting of results from the target colleges to your recruiters / management
(For non-flagship audiences, the fee-based career interest game carries a suggested cost of $29)
Next Steps Career Development and Assessment Game Opportunity
