rmx 1000 ™ v2.1 conferencing for small to mid-size businesses

RMX 1000™ V2.1Conferencing for Small to Mid-Size BusinessesSales PresentationJuly 2009

2Polycom RMX 1000 V2.1 Release

Agenda

2

Polycom RMX Series OverviewUntapped SMB MarketPolycom RMX 1000 Version 2.1· Key benefits· Features and functions

Overcoming ObjectionsPrograms, Promotions, and Sales Tools

RMX 1000 Overview


Polycom RMX Series Conference Platforms

Polycom RMX series delivers seamless connectivity between groups, enabling natural interactions, increased productivity, and work-life balance

Polycom RMX 2000®

RMX 1000


Scal

e

Resources

Q209 Conference Platform Resources

Polycom RMX 1000™

Polycom DMA™ 7000

RMX 2000™ V4.0

Resolution Resources

Voice 20CIF/HD VSW 20HD SD/4CIF 10

Bridges Resources

10 1200

Resolution Resources

Voice 800CIF/HD VSW 160SD/4CIF 60HD 720p 40HD 720p 60fps

20

HD 1080p 20


Polycom® RMX 1000™ Conference Platform

Easy to use, quick to installUp to 20 video and 20 audio resourcesVideo from CIF to HD 720p 30fps video (to H.264)Unrivaled audio quality - Siren™22 / 22kHz StereoSurround™ High quality content sharing - H.239 at H.264

Part of the VC2 Vision:Any audience, any time, any place solution


Polycom® RMX 1000™ Conference Platform

Excellent QoS with Lost Packet Recovery™Optional on-board schedulingAES Encryption2 LAN ports3U, rack-mount chassis; fixed form factor

Part of the VC2 Vision:Any audience, any time, any place solution


Positioning at a Glance – RMX 1000 and 2000

Polycom RMX 1000™ – high performance platform, optimized for IP networks & standard definition · Plug-and-play multipoint conferencing· Great quality SD/4CIF video with optional HDCP· High-value features

(Siren™ 22, LPR, on-board scheduler)· IP only (H.323 and SIP)· Limited capacity, fixed form factor

Polycom RMX 2000® – flexible, scalable, and future-proof· Multi-network conferencing (IP, PSTN, ISDN)· Scalable HD conferencing with modular platform · Standards-based ATCA modular platform · Enables next gen distributed architectures,

redundancy and scalability with Polycom DMA 7000™

9Polycom Deployment and Management Presentation | Jun 2009

Polycom Telepresence and Video Solutions

Telepresence & Video Conferencing

ManagementApplications

Recording & Streaming Security & Remote AccessConference Infrastructure

Partner Integration


Polycom RMX 1000™ Version 2.1—SMB release

Easy and intuitive conference interfaces and management features

Enhanced in-conference experiences

Expanded market potential with SIP support and solution bundles targeted at SMB

General availability: July 20, 2009

Market OpportunitiesUntapped Potential—Selling to the SMB


"SMBs are interested in productivity gains. . . . network communications products will be on more SMB shopping lists than ever before.” Raymond Boggs, VP of SMB Research, IDCVP of SMB Research IDC

Large BusinessPrimary focus

At more than 30% of WW IT spend SMBs present real opportunities

Market PotentialSmall and Mid-Size Business

1000+Large

BusinessRemote Branch Offices

Mid-size Business(100-999 employees)

Small Business(50-99 employees)

(5-49)

SOHO (<5)


SMB Target Audience

Small and mid-size businesses with more than one site, sales offices, and teleworkersCompanies that want to work smarter, look bigger, manage costs· Boutique hotels· Professional services (consultants, marketing firms,

law offices)· Regional banks· High-tech start-ups· Small manufacturing companies· Real estate offices· Insurance firms


What’s Really on Their Mind?

What will visual communication bring us?

What will it cost?

How will it reduce costs?

Do our competitors offer this?

How hard is this to manage?

WiIl our people use it?


Don’t Worry – The Answers Are There!

Solutions come in all sizes!

Visual communication is easy to install and use

Leverage existing applicationswith integration features

Bring teams together without traveling!

Work faster and smarter, with greater flexibility

Manage costs and project aprofessional image

16Polycom Deployment and Management Presentation | Jun 2009

Polycom Ecosystem for SMBs

Recording & Streaming Video Border Proxy

Partner Integration

RMX 1000

CMA 4000

QDX 6000HDX 6000

The SMB release

RMX 1000 Version 2.1 Features and Benefits


Targeted to the needs of SMBs

RMX 1000 2.1 User and Administrator Benefits

Easier control of meetings with revamped PCM and dynamic conference invites

Video and audio advances enhance experience

Extend conferences to SIP clients

User Benefits

Support H.323 and SIP!

Enhanced control and customization features- Directory integration- Move participant (drag-and-drop)- Participant Preview- Customization- SNMP V3 and Online Help

IT Administrator Benefits


Mid-size Pre-Fab Kitchen ManufacturerSandtop Systems Headquarters: Irvine, CA

350 employees worldwide

Operations officeGuadalajara, Mexico

R&D, manufacturing and operations

Teleworkers and disperse workforce

HEADQUARTERS

MicrosoftOffice

Communicator

VoIPConference

Phone

OCSPhone

Converged Management Application 4000

RMX 1000RMX 1000 Room

Telepresence

PersonalTelepresence

BRANCH


VoIPConference

Phone

OCSPhone

RoomTelepresence


VoIPConference

Phone

OCSPhoneFive sales offices


RMX 1000 V2.1 User Benefits

Four people on Jane’s PM team in Irvine

Holds daily video conferences with operations and sales sites

Real-time communications:- CMA Desktop- Polycom HDX 4000- MS Communicator- On-site conference rooms- RMX 1000 virtual meeting room

How will Jane benefit from Polycom RMX 1000™ V2.1?

Jane CookProduct Management Director

Sandtop Systems


End User Benefits—Easier than Ever Interfaces

Personal Conference ManagerFriendly on-screen interface allows Jane to manage conference features

Dynamic Conference InviteJane needs to initiate a meeting on the fly

With V2.1 she can add from the directory or enter a string of known addresses

Example: Jane’s VMR: 9251001- Colleague 1 E.164: 355- Colleague 2 E.164: 366- Dial string: 9251001*355*366


End User Benefits – Video and Audio Advances

Video Clarity™● Jane’s colleagues at secondary

Sandtop locations have limited BWand non-HD endpoints

● John’s product pitch from Florida looks better than ever with Video Clarity enabled

Echo and Keyboard suppression● No one’s discussion

is ever inhibited by a disconcerting echo

● Never again will Jane competewith a tapping keyboard

Standards support – G.719

CIF

SD


End User Benefits—Extend Conference Reach

SIP support enables conferencing to non-traditional video and audio endpoints

With conference rooms at a premium, Jane needs alternatives to bring her team together

Desktop video is key to extending Jane’s effectiveness

SIP-supported functionsSIP-H.323 pass-through gateway Lost Packet RecoveryContent Sharing (BFCP)Far-end camera controlSIP transport layer security (TLS)


RMX 1000 V2.1 Administrator Benefits

Bob reports to CIOIn charge of Sandtop’s 25 room systems, desktop usersMostly on demand conferences; supports a few scheduled meetingsPushing for expanded user adoption of video and tighter integration with IT networkHow will Bob benefit from Polycom RMX 1000™ V2.1?

Bob SmithDirector, Media Services

Sandtop Systems


Administrator Benefits—Directory Integration

Easier address book management with support for:GAB (Global Address Book) and

LDAP (Lightweight Directory Access Protocol)

Single participants and groups

Time savings, presence, and continuity of information!

Bob can’t manually enter each endpoint or manage separate MCU and directory lists

He loves seeing when a device isavailable or not


Administrator Benefits—Conference Oversight and Insight

Move Particpant (drag-and-drop)Bob can move a participant from one conference to another

Participant PreviewIf he needs to drill down on a particular endpoint Bob simply enables Participant Preview

JaneCookMOCDesktopJaneCookMOCDesktop


Administrator Benefits—Customization

Customize skins (conference backgrounds) and RMX Manager logo and welcome message

To increase familiarity with conferencing Bob customizes end user and admin interfaces from a menu in RMX Manager


Additional RMX 1000 V2.1 Features

Stereo IVRSSL Support (TLS)Content support for legacy endpoints (non-H.239)Reservation View—Outlook-like scheduling interface

Overcoming ObjectionsEmbracing a Business Class Visual Communication Solution for the Small to Mid-Size Business


Overcoming ObjectionsAudio conferencing works just fine· Video ensures clarity of communication across distance, accents

and cultures· Video ensures all participants are engaged in the conference

(unlike audio)· Video adds vibrancy, depth and is a more efficient way to make

faster better decisions

Video is too expensive and too complicated!· Desktop to conference rooms—one is right for your organization· Easy-to-use solution ensures a fast ROI (usually less than a year)


Overcoming ObjectionsVideo takes too much bandwidth· Polycom video is optimized for life-like experiences using minimal

bandwidth

Skype might be free, but it’s not without cost. . . · Low video quality —Not a reliable business-class solution· Administration is a hassle—Must maintain credit minutes for users· Doesn’t integrate with other conference products or UC solutions· Security—Compliance and operations risks conduct critical

business matters over the Internet


Real-World SMB CasesCheck Polycom.com Success Stories for New SMB Stories in Q309

"You don't have a meal with your colleagues videoconferencing. . . But I can save tens of thousands of dollars.”

Ben Weinberger, CIO, Lathrop and Gage

Programs and PromotionsSolutions Designed Especially for the SMB


Example

Target Audience OfferSmall to mid-size businesses or enterprises with small video deployments

Purchase the Polycom RMX 1000 with the Polycom CMA 4000 100 device and receive 20% off of the CMA Solution.

• Special runs through December 30, 2009

How It Works

RMX 1000 and CMA 4000Simplicity, Scalability and Security of Polycom solutions at a great price!

Buy RMX with 12, 16, 20 licenses for multiparty calls

Add CMA for management, gatekeeping, scheduling, and

desktop video 20% off

CMA 4000 100 device solution!


Example

Target Audience OfferSmall to mid-size businesses

Purchase four or more QDX 6000s OR four or more HDX 6004s and purchase an RMX 1000 for $16,750—a savings of over $5,500!

• Special NST runs through December 31, 2009

How It WorksCustomer buys four or more QDX 6000s OR four or more HDX 6004s and can purchase a reduced cost 12 resource RMX 1000 platform

RMX 1000 and QDX 6000 or HDX 6000

4 or more QDX 6000s OR HDX 6004s

Add multipoint video and audio conferencing with

RMX 1000

RMX 1000 bridge for $16,750 (12 resource model)


Collateral• Data sheet• Sales presentation• Quick Reference Guide• FAQ• Trump card—Why Buy

Multimedia• RMX 1000 V2.1 Training update on Polycom

University• New video featuring RMX 1000, RMX 2000,

and DMA

RMX 1000 V2.1 Information

Web site• Collateral and Messaging updates on Planet,

PRC, Polycom.com• Multimedia tools (multipoint) on web sites• Inclusion on SMB solutions section

Pricing Aides• RMX 1000, CMA 4000 Program Material• HDX/QDX and RMX 1000 Program Material • Trade-up material


Summary

Polycom RMX 1000 Version 2.1 enables SMBs be more competitive through collaboration

Easier-than-ever conferencing for users and administratorEnhanced in-conference experience with important video and audio improvementsExpanded potential with SIP support

New programs designed to help small to medium businesses embrace visual communication

Thank youVideo Solutions Group

rmx 1000 ™ v2.1 conferencing for small to mid-size businesses

Documents

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polycom dma

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worklife balance polycom

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fixed form factorpolycom

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