rm rudolf müller 1 rm rudolf müller · 3 rm rudolf müller feuertrutz magazin mediakit 2019 ↑...
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RM Rudolf Müller1
Mediakit 2019
↑ zurück zur Übersicht RM Rudolf Müller1
RM Rudolf Müllerwww.feuertrutz.de
RM Rudolf Müller2
FeuerTrutz Magazin Mediakit 2019
Overview
Trade journal:Title introduction � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 3Circulation and distribution analysis � � � � � � � � � � � � � � � � � 4Topics and schedule � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 6Price list � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 9Formats and technical specifications � � � � � � � � � � � � � � � � 11
Website:Introduction � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 14 Usage data � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 15Prices and forms of advertising � � � � � � � � � � � � � � � � � � � � 16
Industry newsletter:Introduction � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 17
The Rudolf Müller Brand World � � � � � � � � � � � � � � � � � � 18Contacts� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 19
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Trade journal: Title introductionTitle: FeuerTrutz
In brief: The FeuerTrutz fire protection magazine for spe-cialist planners provides practical knowledge on all areas of structural, plant engineering and organisational fire pro-tection. It provides information on planning aids and prob-lem solutions, presents current practical projects with fire protection concepts and provides an overview of new reg-ulations, ordinances and guidelines. Product news, sample concepts and field reports provide a quick overview of new and practicable solutions to fire protection problems.
Target group: Specialist planners and experts for structural, plant engineering and organisational fire protection, con-struction engineers, architects, fire protection officers, authorities
Publication frequency: 6 x per year, as well as 1 addi-tional special edition
Magazine format: DIN A4
Year: 12th year 2019
Purchase price: Annual subscription: Germany (incl. VAT) 116.00 Euro Abroad (excl. VAT) 133.00 Euro
Single issue price (incl. VAT): 25.70 Euro
Membership/participation: IVW
Organ: Official organ of the Bundesvereinigung Fach-planer und Sachverständige für den vorbeugenden Brandschutz e.V. (Federal Association of Experts and Experts for Preventive Fire Protection) (BFSB) and the Ver-einigung der Brandschutzplaner e.V. (Association of Fire Protection Planners) (VdBP)
Publisher: FeuerTrutz Network GmbH Postal address: PO Box 41 09 49, D-50869 Cologne Address: Stolberger Str. 84, D-50869 Cologne Telephone: +49 (0)221 5497-500 Telefax: +49 (0)221 5497-140 www.feuertrutz.de [email protected]
Programm: André Gesellchen (Senior Management Programme) Telephone: +49 (0)221 [email protected]
Media Sales: Günther Oster (Head of Media Sales)Telephone: +49 (0)221 5497-281 [email protected]
Brandschutz-Magazin für FachplanerProblemlösungen, Plaungshilfen und Insiderwissen
www.feuertrutz.de
5.2018September
In dieser Ausgabe: Sanierung des TÜV-Hochhauses; Brandschutztechnische Immobilienbewertung; Neue ASR A2.2 – Konsequenzen für Planer
Aufzug im Brandfallnicht benutzen!
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Circulation control:
Circulation analysis: Copies per issue, annual average (1. July 2017 to 30 June 2018)
Print run: 7,000
Actual total circulation (atc): 6,895 of which abroad: 51
Circulation sold: 3,304 of which abroad: 49
Subscribed copies: 3,244 of which member copies: 320
Retail sale: –
Other sales: 60
Free copies: 3,591
Remainder, specimen and archive : 105
Geographical distribution analysis
Economic area Share of actually distributed circulation
% CopiesGermany 99.3 6,844Abroad 0.7 51Actual total circulation (atc) 100.0 6,895
Distribution by postcode area
Post code % Copies01000 – 09999 8.0 54710000 – 19999 8.8 60220000 – 29999 8.6 58930000 – 39999 9.5 65040000 – 49999 11.0 75350000 – 59999 11.0 75360000 – 69999 9.8 67170000 – 79999 10.2 69880000 – 89999 13.2 90390000 – 99999 9.9 678Actual total circulation (atc) Germany 100.0 6,844
Trade journal: Circulation and distribution analysis
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Trade journal: Circulation and distribution analysis (continued)Recipient structure analysis
Recipient groupsShare of actually
distributed circulation
% Copies
Engineering firms for fire protection planning 20.5 1,413
Fire protection architects 13.6 938
Fire protection experts 8.7 600
Trade/installation/builder for safety technology 7.6 524
General public administration 6.9 476
Architects, engineering firms for fire protection 4.9 338
Crafts enterprises, specialist contractors 4.4 303
Private individual /freelancer 3.8 262
Structural engineering firm for fire protection build-ing technology
3.4 234
Public administration building authority general/municipal building yard
3.2 221
other 23.0 1,586
Actual total circulation (atc) 100.0 6,895
Survey method:1. Method: Distribution analysis by file evaluation – total survey2. Population: atc 6,895 = 100 %3. Sample: Total census4. Target person of the study: not applicable5. Study period: August 20186. Study conducted by: Rudolf Müller Media Group
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Issue no.
Publication date*
Advertising deadline
Copy deadline
Topics** Advertising environment Fairs/events
1 23/01/2019 07/01/2019 10/12/2018 Trade fair edition for the FeuerTrutz Trade Fair with Congress 2019 Fire alarm technologyDoors, gates, partitions, textile smoke protection
Smoke alarms, stationary fire alarm systems, mobile fire alarm sys-tems, voice alarm systems, video-based fire detection, doors (fire doors and smoke doors), gates, textile fire and smoke curtains, conveyor system closures, fittings, door closers, hold-open systems, cable and pipe penetrations, combined partition systems, floor drains, joint sealings
CONSTRUCTION14.–19. January 2019, Munich FeuerTrutz Trade Fair and Congress20.–21. February 2019, Nuremberg, Germany
2 20/03/2019 05/03/2019 11/02/2019 Smoke and heat ventilation Escape and rescue routes Insulation and façades
Fire dampers/shut-off devices, ventilation ducts, natural and mechanical smoke/heat exhaust systems, smoke protection pres-sure systems, escape/rescue route plans, fire brigade plans, fire brigade information systems, rescue control systems, fire ladders, rescue slides, stairways/exits, insulating materials, composite ther-mal insulation systems, façade constructions
21/03/2019 01/02/2019 18/01/2019 Supplement „bfb barrierefrei bauen” (“accessible construction”) – Practical knowledge on demographic-proof design in new and existing buildingsCoverage approx. 60,000. This is distributed as a partial insert via RM Media Group magazines and with selected collections of standards, topic pages and newsletters. Target groups: Architects and engineers, bureaus and authorities, the property and care industry as well as specialist planners and stakeholders for barrier-free construction.For details see Media-Infos bfb barrierefrei bauen.
3 15/05/2019 23/04/2019 08/04/2019 Fire protection in existing buildings: Refurbishment, retrofitting & projects Extinguishing systems and fire preventionElectrical installations and functional maintenance
Fire wall constructions, stud walls, revision locks, composite ther-mal insulation systems, suspended ceiling constructions, system floors, revision flaps, partitions and coatings, floor stairs, extin-guishing systems, oxygen reduction systems, inert gas systems, laying and load-bearing systems, cable ducts, cable tapes, safety cables, fire protection housings/cabinets, fastening technology
vfdb Annual Symposium27.–29. May 2019, UlmVBBD Symposium 13.–14. May 2019, Hünfeld FeuerTrutz TrendJune 2019, Cologne Fire Protection Conference Ingenieurakademie West 02. July 2019, Düsseldorf
* Postal delivery ** Subject to change
Trade journal: Topics and schedule
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Trade journal: Topics and schedule (continued)Issue no.
Publication date*
Advertising deadline
Copy deadline
Topics** Advertising environment Fairs/events
4 10/07/2019 24/06/2019 04/06/2019 Fire and smoke protection closures Ventilation and smoke extraction Fire protection in interior construction Escape and escape route plans
Glazing/windows, fire dampers, doors/gates, textile fire and smoke curtains, conveyor system closures, hold-open systems, ven-tilation ducts, natural and mechanical smoke/heat extraction sys-tems, bulkheads and coatings, laying and support systems, cable ducts, cable tapes, fire protection housings/cabinets, fire wall con-structions, inspection closures, escape route plans, fire brigade key boxes, escape control systems, stairs/exits, fastening technology
5 11/09/2019 26/08/2019 05/08/2019 Warning and alarm systems Glazing and windowsSoftware for documentation, simulation, testing
Smoke alarms, stationary fire alarm systems, mobile fire alarm sys-tems, voice alarm systems, video-based fire detection, aluminium frame, steel frame, wooden frame constructions, fire protection glass, fire protection windows, software
Fire Protection Symposium 28.–29. August 2019, St. Pölten Fire protection in focus September, ErwitteBraunschweig Fire Protection Days25.–26. September 2019, Braunschweig
11/09/2019 01/08/2019 19/07/2019 Supplement “bfb barrierefrei bauen” (“accessible construction”) – Practical knowledge on demographic-proof design in new and existing buildingsCoverage approx. 60,000. This is distributed as a partial insert via RM Media Group magazines and with selected collections of standards, topic pages and newsletters. Target groups: Architects and engineers, bureaus and authorities, the property and care industry as well as specialist planners and stakeholders for barrier-free construction.For details see Media-Infos bfb barrierefrei bauen.
* Postal delivery ** Subject to change
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Issue no.
Publication date*
Advertising deadline
Copy deadline
Topics** Advertising environment Fairs/events
6 13/11/2019 28/10/2019 07/10/2019 Sprinklers and special extinguishing systems CoatingsPartitions, cable and pipe penetrations
Extinguishing systems, oxygen reduction systems, inert gas sys-tems, coating systems, fire protection plaster systems, panel clad-dings, fire and smoke protection curtains, conveyor system clo-sures, cable and pipe penetrations, combined partition systems, floor drains, joint sealings
FeuerTrutz WorkshopsOctober/November20th Essen Fire Protection DaysNovember 2019, EssenEIPOS-Sachverständigentage18.–19. November 2019, Dresden Fire Protection Forum 14.–15. November 2019, Darmstadt VdS Fire Protection Days 04.–05. December 2019, Cologne
13/11/2019 21/10/2019 30/09/2019 FeuerTRUTZ Special – Volume 10: Smoke extraction and evacuation
13/11/2019 27/09/2019 Special supplement “Products of the Year 2019” Presentation of all products submitted for readers’ poll. Submission deadline: 27/09/2019
* Postal delivery ** Subject to change
Trade journal: Topics and schedule (continued)
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Trade journal: Price list no. 12, part 1 (valid from 01 January 2019), (All prices are exclusive of the applicable value-added tax.)
Advertising rates and formats Format Columns Width x height in mm b/w (Euro) 4-coloured (Euro)
1/1 4-column 188 x 267 4,075.00 6,370.00
1/2 4-column2-column
188 x 131 92 x 267
2,390.00 4,510.00
1/3 4-column1-column
188 x 87 60 x 267
1,585.00 2,990.00
1/4 4-column2-column1-column
188 x 63 92 x 131 44 x 267
1,415.00 2,670.00
1/8 4-column2-column1-column
188 x 30 92 x 63 44 x 131
1,160.00 2,195.00
Placements
Format 4-coloured (Euro)
2nd cover page 6,900.00
4th cover page 6,900.00
1/2 page 2 columns next to content 4,855.00
Junior page 4,855.00
1/1 page advertorial * 7,635.00
1/2 page advertorial * 5,410.00
For other binding placement specifications: 10 % surcharge on 4c price* Guidelines and specifications for advertorial design are provided as required.
Free transfer of advertisements from the print magazine to the digital edition (smartphone, tablet, laptop, PC). Costs for linking to your desired target URL: € 150. Further exclusive digital advertising formats on request.
Colour:Special colours (HKS, Pantone), per colour for all formats: . . . . . . . . . . . . . . . . 1,350.00 Euro
Format surcharges:Bleed advertisements: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 % surcharge on 4c priceCrossover advertisements: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no surchargeDimensions for printing documents: see ”Formats and technical data”
Discounts: Orders within 12 months. Frequency discount scale Quantity discount scale3 x 5 % 12 x 18 % 3 pages 5 % 12 pages 18 %6 x 10 % 18 x 20 % 5 pages 10 % 18 pages 20 %9 x 15 % 9 pages 15 %
Combination discounts: All German-language specialist titles of the Rudolf Müller Media Group can be combined with each other.Prerequisites: At least four ads in two or more titles. Minimum format 1/4 page. Orders within 12 months.
Frequency discount scale Quantity discount scale 4 x 3 % 18 x 15 % 4 pages 5 % 14 pages 15 % 6 x 5 % 24 x 18 % 6 pages 8 % 20 pages 18 %12 x 8 % 30 x 20 % 9 pages 10 % 24 pages 20 %15 x 10 %
The combination discount scales override the respective object scales. The customer is entitled to the discount most favourable for him.Conditions on request for larger orders. Inserts, job-wanted adverts and additional technical costs are not discounted.
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Trade journal: Price list no. 12, part 2 (valid from 01 January 2019), (All prices are exclusive of the applicable value-added tax.)
Sections:Per 1-column 44 mm wide line Sales and occasional advertisements, agencies and vacancies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . per mm 2.70 EuroJob-wanted adverts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . per mm 2.10 EuroBox number fee domestic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8,00 EuroColour . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 % surcharge
Bind-ins*:Bind-in (two-sided):Paper weight up to 150 g/m2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4,615.00 EuroBind-ins over two pages on request
Discount s. quantity discount scale – 1 sheet = 1 advertisement page, partial binding possible, prices on request
Tip-ins*: – Tipped-in postcards per thousand € 205.00 (with machine processing) – Other items (after presentation of a sample) on request. For items with a height of more than 2 mm up to max. 30 mm, additional charges apply in accordance with the current rate of Deutsche Post AG
Inserts*: – Printed matter, electronic data carriers and other items – Up to 25 g per thousand € 600.00 – More than 25 g on request – For inserts with a height of more than 2 mm up to max. 30 mm, additional charges apply in accordance with the current rate of Deutsche Post AG. Flat rate for split runs on request.
* For technical information and required editions, see „Bind-ins“ or „Inserts and tip-ins“.
Payment terms: Payment within 10 days after invoice date with 2% discount, within 30 days after invoice date net.VAT ID No. DE 173796893
Bank Details:Sparkasse KölnBonn IBAN DE08 3705 0198 1900 0980 60BIC COLSDE33XXX
Examples of other formats and special forms of advertising can be found on page 12.
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Examples of advertisement formats and placement optionsMagazine format: 210 x 297 mm, advertisement format details: Type area format, net format, bleed format incl. 3 mm bleed allowances
203 x 267 mm per page 420 x 297 mm complete 216 x 303 mm per page
2/1 page with crossoverData must be created for each page
188 x 267 mm 210 x 297 mm 216 x 303 mm
1/1 page
Trade journal: Formats and technical specifications
92 x 267 mm 102 x 297 mm 108 x 303 mm
1/1 Seite1/2 page2-column
60 x 267 mm 70 x 297 mm 76 x 303 mm
1/3 page1-column
188 x 87 mm 210 x 102 mm 216 x 108 mm
1/3 page4-column
44 x 267 mm 54 x 297 mm 60 x 303 mm
1/4 page1-column
92 x 131 mm 102 x 146 mm 108 x 152 mm
1/4 page2-column
188 x 63 mm 210 x 78 mm 216 x 84 mm
1/4 page4-column
44 x 131 mm 54 x 146 mm 60 x 152 mm
1/8 page1-column
188 x 30 mm 210 x 45 mm 216 x 51 mm
1/8 page4-column
188 x 131 mm 210 x 146 mm 216 x 152 mm
1/2 page4-column
140 x 185 mm 150 x 200 mm 156 x 206 mm
Junior page
92 x 63 mm 102 x 81 mm 108 x 87 mm
1/8 page2-column
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Examples of advertisement formats and placement options for special formatsMagazine format: 210 x 297 mm, advertisement format details: Net format, bleed format incl. 3 mm bleed allowances
Trade journal: Formats and technical specifications (continued)
210 x 297 mm 216 x 303 mm
Triangle advertise-ment
210 x 87 mm 216 x 93 mm
Centre advertisement
60 x 297 mm 66 x 303 mm
Centre advertisement
210 x 193 mm 216 x 199 mm
Address sheet advertisementThe address sheet is
foil-wrapped together with the magazine.
Address field
Fold-out title page; adver-tisement option on the inside flap and the title page area covered by the flap (formats on request)
Title gate folder
210 x 72 mm plus 210 x 72 mm (horizontal) 72 x 297 mm (vertical)
216 x 78 mm plus 216 x 78 mm (horizontal) 78 x 303 mm (vertical)
L-format advertisement over 2/1 page
Data must be created for each page
210 x 72 mm (horizontal) 72 x 297 mm (vertical)
216 x 78 mm (horizontal) 78 x 303 mm (vertical)
L-format advertisement over 1/1 page
Height: minimum 100 mm maximum 200 mm
Sleeve
Width on request
Min.format: 55 x 50 mmMax.format: 55 x 100 mm
Island advertisement
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Magazine format: 210 mm wide, 297 mm high, DIN A4
Printing and binding process: Offset/adhesive binding
Data transmission: by e-mail (up to 15 MB): [email protected] by RM File exchange (from 15 MB): Advertisement scheduling Telephone: +49 (0)221 5497-297
Data formats: Please supply PDF/X-3 data only.
Fonts: Please make sure that the fonts are embedded in the PDF.
Graphics/images: Raster images should have a resolution between 250 and 300 dpi, line images 600 to max. 1200 dpi. Please do not use lines finer than 0.05 mm or rasters finer than 3%.
Colours: Printing inks (CMYK) according to ISO standard 12647-2:2006 DAM 1. Please supply a binding printout for each advertisement, which corresponds to the data supplied. For 2c and 3c advertisements with special colours (Pantone/HKS etc.) we require colour-separated printouts or proofs with the exact colour designations.Please only use „ISO Coated v2 (ECI)“ as ICC profile. The profile can be downloaded free of charge in the package „ECI_Offset_2009“ at http://www.eci.org/de/downloads.
Data archiving: Data is archived for 12 months, unchanged repetitions are therefore usually possible. However, a data guarantee is not provided.
Warranty: We can only expose on the printing plate what is present in the data. We cannot assume any liability for deviations in texts, illustrations and colours in particular. The printing of colour advertisements without a binding proof is carried out without war-ranty. The correction of delivered data and/or their processing cause additional expens-es, which will be invoiced to you at cost price.
Media Sales Scheduling:Telephone: +49 (0)221 5497-297 [email protected]
Trade journal: Formats and technical specifications (continued)
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www.feuertrutz.de
In brief: The online portal provides information on news and trends relating to preven-tive fire protection. New products, changes in legislation and events are just as much a topic as political decisions, reports from associations and major media events. A forum offers space for dialogue with experts in preventive fire protection. A calendar, the address database on feuertrutz.de, a job exchange, newsletter contents as well as valua-ble work aids are available free of charge.
Target group: Architects, specialist planners and experts in structural, plant engineering and organisational fire protection, fire protection officers and employees of fire protec-tion offices
Website: Introduction
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Website: Usage dataAccess control: –
Usage data: Visits: 32,388 (average per month for the period July 2017–June 2018) Unique user: 25,991 (average per month for the period July 2017–June 2018) Page Impressions: 59,340 (average per month for the period July 2017–June 2018) Source: Google Analytics
-5000
5000
15000
25000
35000
45000
55000
65000
75000
Jul 17 Aug 17 Sep 17 Okt 17 Nov 17 Dez 17 Jan 18 Feb 18 Mrz 18 Apr 18 Mai 18 Jun 18
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Website: Prices and forms of advertisingPrices and forms of advertising
Form of advertising Placement Format (width x height in pixels)
Price in Eurofor 4 weeks
Super banner Home 728 x 90 1,210.00
Heading 1,035.00
Skyscraper* Home 120 x 600 1,275.00
Heading 1,090.00
Content ad Home 300 x 250 1,285.00
Heading 1,100.00
Billboard Home 970 x 250 1,990.00
Data volume up to 100 KB* not displayed on mobile
Prices and forms of advertising for special forms of advertisingForm of advertising Placement Format
(width x height in pixels)Price in Euro for 4 weeks
Full banner Home 468 x 60 940.00
Heading 810.00
Half banner Home 234 x 60 760.00
Heading 650.00
Wide skyscraper* Home 160 x 600 1,425.00
Heading 1,215.00
Expandable skyscraper* Home 420 (160) x 600 1,645.00
Heading 1,405.00
Wallpaper* Home 728 x 90 + 120 x 600 1,855.00
Heading
Flash layer Home individual on request
Heading
Page peel (dog ear)* Home 100 x 100 + 500 x 500 on request
Heading
Data volume up to 100 KB* not displayed on mobile
Discounts: 12 weeks – 5 % 36 weeks – 15 % 24 weeks – 10 % 48 weeks – 20 %
Further placements, formats and prices on request Individual sponsoring packages on request Cross-platform online campaigns are possible.
All prices are exclusive of the applicable value-added tax.
A visualisation of these and other forms of advertising with technical and explanatory descriptions can be found at http://www.rudolf-mueller.de/ Online-Werbemittel.
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FeuerTrutz Brandaktuell
In brief: The free biweekly newsletter “FeuerTrutz Brandaktuell” provides information on all important news from preventive fire protection and presents innovative products from the fire protection market as well as new standards and guidelines.
Target group: The newsletter reaches architects, specialist planners, experts, fire protec-tion officers and employees of fire protection offices. All recipients of the newsletter have given their consent to receive mailings via the so-called “double opt-in” procedure.
Publication frequency: Every 14 days
8,122 delivery addresses (as of 15/08/2018)Opening rate (unique): 40.8 % (annual average August 2017–July 2018)
Advertising forms and prices
Form of advertising Format Price in Europer dispatch
Text advertisement Headline max. 60 characters Text max. 400 characters plus link
1,275.00Text advertisement plus image
Headline max. 45 characters Text max. 300 characters plus linkImage 210 x 120 pixels
Full banner 468 x 60 pixels
Data volume up to 100 KB
All prices are exclusive of the applicable value-added tax.
Industry newsletter: Introduction
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The brand world of the Rudolf Müller Media Group
KlempnerMagazin
S+B Schloss- und Beschlagmarkt
SicherheitsMagazin
B&T Bauelement und Technik
BaustoffWissen
BaustoffMarkt
BaumarktManager
Motorist
Markt in Grün
F+P Fliesen und Platten
M&T Metallhandwerk
FeuerTrutz
immobilienmanagerim
Der Zimmermann
bmH bauen mit Holz
DD/H Das Dachdecker-Handwerkbƒb barrierefrei bauen
B+B Bauen im Bestand
T|A Trockenbau Akustik
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Media Sales Service:Telephone: +49 (0)221 [email protected]
Media Sales Scheduling:Telephone: +49 (0)221 [email protected]
Programme:Telephone: +49 (0)221 [email protected]
Address:FeuerTrutz Network GmbHStolberger Str. 84D-50933 Cologne
www.feuertrutz.de
Contacts
The General Terms and Conditions of the Rudolf Müller Media Group for Advertisements and Other Advertising Media in Newspapers and Magazines as well as the General Terms and Conditions of the Rudolf Müller Media Group for Advertising Media and Entries in Online Media shall apply to all orders. You can view and download these online at https://www.rudolf-mueller.de/agb. We can also send them to you on request.