rm group assignment.doc

8/10/2019 RM GROUP ASSIGNMENT.doc

http://slidepdf.com/reader/full/rm-group-assignmentdoc 1/22

MKT 663:RELATIONSHIP MARKETING

DATE: 20/06/2014

TITLE: AVON BEAUTY COMPANY

G R O U P M E M B E R S :

M O H D N A Z R I B I N M A H M U D | 2 0 1 3 8 2 3 3 9

S I T I R O G A Y A H B I N T I S E K E N | 2 0 1 3 2 3 5 6 2 8

A F F A N D I L A N G G A | 2 0 1 3 6 9 6 1 6

A N N I E N O O R L Y | 2 0 1 3 2 6 8 1 1 8

P R O G R A M M E : B A ! H E L O R O F B U S I N E S S

A D M I N S T R A T I O N " H O N S # $ M A R K E T I N G

G R O U P : % B M M &

L E ! T U R E R : S I R M O H A M A D H A R R I Z



MKT 663

1#0 I'()*+,-(.*'

Avo !" # $o%&'(o)"& ! *(& +&#)*, ! -)"*', %!*( ov&' .10 B! !o ! "# &" # - #! " !*" "*# & #" +&! *(&

#' &"* -!'& * "& &' ! *(& %o' -

I 1556 *(!'*, 7o)' ,&#'" +&7o'& %o & ! *(& U S (#- &v& (#- *(& '! (* *o vo*& # v!"!o #', & *'&$'& &

# &- D#v!- H M Co & (#- *(& &8*'#o'-! #', !-&# *o 7o) - # +)"! &"" +#"&- o *(& $'& !"& o7 !v! %o &

# o$$o'*) !*, *o &#' o &, o)*"!-& o7 *(& (o & # - +)! - 7! # !# ! -&$& -& & 9'o *(#* o & !-&# *o

o $# , o7 ov&' "!8 ! !o '&$'&"& *#*!v&" ! ov&' 100 o) *'!&" # 'o"" *(& o+& *(& o $# , (#" 'o% # -

$'o"$&'&- Avo 2010;# C)''& * , Avo !" # &#-! o+# +&#)*, o $# , %!*( ov&' .10 +! !o ! # )#

'&v& )& A" *(& %o' -<" #' &"* -!'& * "& &' Avo #' &*" *o %o & ! o'& *(# 100 o) *'!&" *('o) (

! !o ! -&$& -& * Avo S# &" R&$'&"& *#*!v&" Avo <" $'o-) * ! & ! )-&" +&#)*, $'o-) *" #" %& #

# - (o & $'o-) *" # - 7&#*)'&" ") ( %& ='& o !>&- +'# - # &" #" Avo Co o' A &% S ! =So=So7* A-v#

T& ( !?)&" Avo N#*)'# " # - M#'

Avo %#" &"*#+ !"(&- ! A &'! # ! 1556 %!*( -!"*! *!v& #$$'o# ( o7 "& ! %o & " o" &*! " %!*( *(& #

Avo # ! T(!" !-&# o7 +)"! &"" %#" ! !*!#*&- +, D#v!- M Co & 7'o N&% Yo' T(& #! &' (# -!"&

+)"! &"" %#" o* $&'7) & # - '&# " +)* #* *(& # & o7 "!8*&& M Co & "*#'*&- *o "& +oo " *('o) ( -o

-oo' "& ! H& 7o) - o)* (& %#" o* #+ & *o & *! & *(& o ") &'" *o +), *(& +oo " "o (& ! !*!#*&- *(& # $

+, o77&'! 7'&& !7*" #" $&'7) &" %(! ( (& $'o-) &- %!*( *(& o #+o'#*!o o7 *(& $(#' # !"* S)+"&?)& * , *

*)' &- o)* *o +& # ! & *!v& *(#* +& # & # #! ! & $'o-) * 7o' Avo # - *(& +oo " %&'& #+o !"(&- $#v!

%#, 7o' Avo o" &*! "@ &8!"*& & T(& -oo' *o -oo' "& ! %#" #-& "$& !7! # , *o "$& !7! #*!o # - 155 M Co & (!'&- #'o) - 13 %o & '&$'&"& *#*!v&" Mo'&ov&' %!*( *(& $#""# & o7 *! & *(& o $# , +&

*o 'o% # - *(& # & %#" (# &- 7'o C# !7o' !# o" &*! o $# , *o Avo P'o-) *" I P'&"& * , !" '# &

7!'"* # 'o"" *(& #*!o ! o" &*! ! -)"*', %!*( (! ( '&v& )&"



MKT 663

2#0 B/- )*,'+

THE COMPANY BACKGROUND AND ITS PRODUCTS

Avo P'o-) *" I %#" *(& %o' -@" #' &"* -!'& * "& ! o' # !>#*!o # - &' (# -!"&' o7 +&#)*, # - +&

'& #*&- $'o-) *" 9'o o'$o'#*& o77! &" ! N&% Yo' C!*, Avo #' &*&- $'o-) * ! &" *o %o & ! 112

o) *'!&" *('o) ( 1 6 ! !o ! -&$& -& * "# &" '&$'&"& *#*!v&" %(o "o - $'! #'! , o # -oo'=*o=-oo' +#"

To*# "# &" ! 1 2 %&'& .3 5 +! !o T(& o $# , %o' 7o' & o7 2 00 & $ o,&&" "*#77&- -!v!"!o " o7 $'o

# # & & * # )7# *)'! # - "# &" # - "&'v! & %o' -%!-&

Avo @" $'o-) * ! & ! )-&- " ! #'& !*& " # &)$ $&'7) & 7'# '# &" 7o' & # - %o & # - *o! &*'!&

+#*( (#!' #'& $&'"o # #'& (# - # - +o-, #'& # - ") #'& R& o !>#+ & +'# - # &" ! )-&- S ! =So=S

# $'o-) * ! *(& +#*( $'o-) *" #'&# %(! ( +& &7!*&- 7'o %!-& $)+ ! !*, o &' ! # *&' #*!v& )"&" Mo!"

T(&'#$, # - I #'! 7'# '# & N&%&' $'o-) *" ! )-&- Avo Co o' # & *!'& , &% ! & o7 o'& *(# 3F

"(#-&" o7 !$ &,& 7# & # - #! o o'" T(& $'o-) * ! & %o) - #"")'& )"*o &'" *(#* Avo (#- )"* *(& '!"(#-& 7o' *(& # - *(#* *(&!' *o*# oo o) - +& oo'-! #*&- A &% P&'7& *! Co $ &8 7o' 9# & #

&% $'o-) * %#" )- &- *(& o"* ") &""7) " ! #'& $'o-) * ! Avo (!"*o',

I *&' #*!o # , *(& o $# ,@" $'o-) * ! & %#" #' &*&- $'! #'! , #* o-&'#*& $'! & $o! *" T(& #' &*

"*'#*& , & $(#"!>&- -&$#'* & * "*o'& ?)# !*, #* -!" o) * "*o'& $'! &"

Avo %#" *(& %o' -@" #' &"* # )7# *)'&' # - -!"*'!+)*o' o7 7#"(!o &%& ', # - #' &*&- # &8*& "!v& !

!7*" # - o & *!+ &" A "&$#'#*& -!v!"!o G!o' !o B&v&' , H! " # )7# *)'&- # - "o - $'&"*! & 7'#

T(&"& +'# - # & $'o-) *" %&'& "o - *('o) ( # o' '&*#! -&$#'* & * "*o'&" ! +o)*!?)&" +, #! o'-&' #*# o

# - +, o*(&' &# "



MKT 663

THE EARLY YEARS

I *(& #*& 1500" D#v!- M Co & # -oo'=*o=-oo' +oo "# &" # (#- # !-&# (& +& !&v&- %o) - & o

%o & *o +), (!" +oo " 9o o%! # o o *'#-& $'# *! & o7 *(& $&'!o- (& #v& $'o"$& *!v& )"*o &'" #

o7 $&'7) & *o #'o)"& *(&!' ! *&'&"* B&7o'& o (& -!" ov&'&- *(#* *(& $&'7) & %#" o'& $o$) #' *(# *(& +o

H& 7o' &- # &% 7!' %(! ( (& # &- *(& C# !7o' !# P&'7) & Co $# , I "*#'*&- ! # "$# & " #' & , #' &' # o'-! #', !* (& $# *', D#v!- M Co & o*&- ! 1 00 M, # +!*!o %#" *o # )7# *)'& # ! & o7 oo

")$&'!o' *o # , o*(&' # - *# & *(o"& oo-" *('o) ( # v#""! # & *" -!'& * , 7'o *(& #+o'#*o', *o *(&

o ") &' M Co & +#"&- (!" +)"! &"" )$o : 1; o ") #+ & $'o-) *" "o - -!'& * , *o *(& o ") &' 2; #

! # & o7 *(& o $# , *(#* #$*)'&- *(& +&#)*, # - &8 !*& & * o7 *(& "*#*& o7 C# !7o' !# # - 3; # #*!

&*%o' o7 "# &" # & *" (& (#- o' # !>&- -)'! (!" ,&#'" #" # +oo "& &'

A PERIOD O9 GRO TH

A" *(& 7!' '&% "o -!- *(& $'o-) * ! & I 1 20 *(& o $# , ! *'o-) &- # ! & o7 $'o-) *" # &- Avo *(#o "!"*&- o7 # *oo*(+')"( &# "&' # - v# !*, "&* T(& Avo # & %#" ! "$!'&- +, *(& #'&# #+o)* *(& o $# ,

#+o'#*o', #* S)77&' N&% Yo' %(! ( M' M Co & *(o) (* '&"& + &- *(& o) *',"!-& o7 ! !#

S(# &"$&#'&@" (o & S*'#*7o'-=o =Avo E # - T(& # & o7 *(& ! & +& # & "o $o$) #' *(#* ! 1 2

o $# , o77! !# , +& # & Avo B, 1 2 *(& o $# , %#" "& ! o%= o"* (o & #'& # - +&#)*, $'o-) *

-oo'=*o=-oo' # - *('o) ( #*# o )&" ! # 45 "*#*&"

DIVERSI9ICATION THROUGH AC UISITION

I 1 Avo $)' (#"&- T!77# , J Co $# , # $'&"*! !o)" &%& &' 7o' .104 ! !o T(& T!77# , $)' (#"& "&*

*(& *o & 7o' *(& &8* -& #-&: -!v&'"!7! #*!o *('o) ( # ?)!"!*!o T(!" ! )-&- # ! =7#*&- +! !o =-o #'

! *o *(& (o & (&# *(= #'& ! -)"*', # - # #*&' & *', ! *o *(& $'&"*! &=7'# '# & ! -)"*', *('o) ( *(& 1 5

# ?)!"!*!o o7 G!o' !o I o7 B&v&' , H! " C# !7o' !#; S&v&'# #**& $*" +, o*(&' 7!' " ") ( #" A %

Co'$o'#*!o # - M#', K#, Co" &*! " I -)'! *(& 1 50" *o *# & ov&' Avo (o%&v&' ! *&'7&'&- %

# # & & *@" #+! !*, *o &77& *!v& , $ # 7o' *(& 7)*)'& A *(o) ( Avo @" (#!' # ! 1 5F H! " # -'o

7!v&=,&#' $ # *o '&"*o'& $'o7!* 'o%*( *o *(& 7!' @" +#"! +)"! &""&" Avo o'$o'#*& &#' ! " o *! )&

"*# #*& T!77# , J Co $# , %#" "o - ! 1 54 *o # ! v&"* & * 'o)$ &- +, T!77# , # # & & *

A CHANGING MORE COMPETITIVE ENVIRONMENT

T(& 1 0" $'&"& *&- Avo # # & & * %!*( "o & o7 !*" '&#*&"* (# & &" T(& "*'& *( o7 *(& U S

'&-) &- *(& o $# ,@" ! *&' #*!o # $'o7!*" '& &""!o # - ! 7 #*!o #77& *&- "# &" o7 "o & $'o-) *" !

"o & 2F 000 Avo "# &" '&$'&"& *#*!v&" ?)!* -)& *o -& '&#"&- &#' ! o$$o'*) !*!&" Avo $'o-) *" %&'& o)*$#

+, '&*#! o" &*! 7!' " o77&'! #>>!&' $'o-) *" *o %o & %(o"& &% #**!*)-&" 7#vo'&- o'& &8 !*! $'o

! &" T(& *'#-!*!o # -!'& * "# &" #$$'o# ( %#" &#' , *o$$ &- -)'! *(!" $&'!o- +, "o !# (# &" # # & &



MKT 663

(#- o* # *! !$#*&- ") ( #" *(& 'o%*( ! *(& ) +&' o7 %o' ! %o & D!'& * "# &" 7!' " %&'& ()'* ! *%

%#,": 7&%&' %o & %&'& #* (o & 7o' -oo'=*o=-oo' "# &"$&o$ & *o # o # - 7&%&' %o & %# *&- *o

o &, ! *(&!' "$#'& *! & "& ! o" &*! " *o *(&!' &! (+o'"

T(&"& *'& -" o *! )&- *('o) (o)* *(& 1 50" Co $&*!*!o ! *(& -!'& * "& ! ! -)"*', o "!"*&- o7 # 7&% #

%& =&"*#+ !"(&- 7!' " # - # , " # o' # !>#*!o " %(! ( "o - #+o)* &v&', $'o-) * ! # ! #+ & ! )-! *o,# ! # 7oo- o & *!+ &" $ # * #'& $'o-) *" o*(! o $)*&' "o7*%#'& # - 7! # !# "&'v! &" I

Avo *(& -o ! # * o $# !&" ! )-&- M#', K#, o" &*! "; A %#, (o & #! *& # & $'o-) *"; S(# &&

Co'$o'#*!o v!*# ! " # - (&# *( 7oo-"; E , o$&-!# B'!*# ! # '&7&'& & +oo " # - &#' ! ","*&

T)$$&'%#'& $ #"*! -!"(&" # - 7oo- o *#! &'"; E & *'o )8 v# )) &# &'"; # - 9) &' +')"(&" # - (o)"&(o

$'o-) *"; Avo %#" ")+"*# *!# , #' &' ! *&' " o7 "# &" '&$'&"& *#*!v&" "# &" vo ) & # - '&"o)' &" *(#

K#, Co" &*! " I !*" &#'&"* -!'& * o $&*!*o' I 1 1 M#', K#, (#- "# &" o7 .F11 ! !o 220 000 "#

'&$'&"& *#*!v&" # - ! *&'&"*" ! 1F 7o'&! o) *'!&"

S&v&'# o*(&' 7!' " ") ( #" P'o *&' J G# + & Co U ! &v&' NV # - R&v o I %(! ( "o - o" &*!

$&'"o # #'& $'o-) *" $'! #'! , *('o) ( '&*#! "*o'&" %&'& o "!-&'&- ! $o'*# * o $&*!*o'" ! *(& #' &*$ # &

INTERNATIONAL MARKETING AND E PANSION

Avo & *&'&- *(& ! *&' #*!o # #' &*$ # & ! *(& 1 F0" I 1 F4 Avo o$& &- "# &" o77! &" ! V& &

P)&'*o R! o *o ) *!v#*& *(& L#*! A &'! # #' &* Avo &8$# -&- ! *o *(& E)'o$&# #' &* ! 1 F *('o) (

U !*&- K! -o ")+"!-!#', Avo Co" &*! " L*- T(& o $# , & *&'&- *(& A"!# #' &* ! 1 6 +, %#, o7

#$# I 1 0 !* +& # & *(& 7!'"* # o' o" &*! " o $# , *o # )7# *)'& # - "& $'o-) *" ! C(! # T(

"# & ,&#' Avo +& # & *(& 7!'"* A &'! # +&#)*, o $# , *o & *&' E#"* G&' # , S# &" o7 Avo I *&' #*!o

! 1 2 %&'& .2 2F +! !o o $#'&- *o Avo U S "# &" o7 .1 41 +! !o Mo'& *(# *('&&=7!7*(" o7 *(&

-!'& * "& ! "# &" # - &#' ! " # & 7'o o)*"!-& *(& U !*&- S*#*&" # - *(& $'o$o'*!o %#" 'o%!

Avo -!v!-&- *(& %o' - ! *o 7o)' &o '#$(! # -!v!"!o ": 1; T(& U !*&- S*#*&" 2; E)'o$& 3; T(& P# !7! #

4; T(& A &'! #" I o"* #"&" *(& $'! #', o$&'#*! #''# & & * ! &# ( o7 *(&"& -!v!"!o " %#" -!'&

o% &'"(!$ +, Avo o7 *(& 7o'&! o) *', ")+"!-!#', o! * v& *)'&" %!*( 7o'&! 7!' " %&'& )"&- %(& *(&

) *)'& # - *(& %#," o7 -o! +)"! &"" %&'& "! !7! # * , ) 7# ! !#' *o Avo # # & & *

B, 1 1 Avo # # & & * 7& * *(#* !* %#" *! & *o '&=&v# )#*& # - #$ o)* *(& o =*&' 7)*)'& o7 *(& +&#)*, +)"! &""&" o # o+# &v& S& !o' # # & & * &% *(#* *(& *'#-!*!o # Avo ","*& o7 -oo'=*

(o)"& # " %o' &- %o -&'7) , ! -&v& o$! #*!o " T(&, & *&'&- &% #' &*" *(&, #--&- &% $'o-

# - *(&, "#% -&v& o$! #*!o " 'o% *o 2 $&' & * o7 o)' "# &" vo ) &



MKT 663

9'o # o+# $&'"$& *!v& *('&& #v& )&" o7 'o%*( %&'& !-& *!7!&- +, Avo # # & & *: 1; &o '#$(! 'o

2; &v&'# ! -!"*'!+)*!o (# & " ! & &' ! # - -&v& o$! #' &*" # - 3; #' &*! ! -&v&

! -)"*'!# #'&#"

EMERGING AND DEVELOPING MARKETS

T(& "& o - #'&# o7 'o%*( %#" *o o *! )& *o & $(#"!>& -!'& * "& ! ! *(& & &' ! # - -&v& o$! #'L#*! A &'! # *(& P# !7! R! # - o*(&' #'&#" I *(o"& #' &*" *(& '&*#! ! 7'#"*') *)'& %#" ) -&v&

&"$& !# , ! *(& ! *&'!o'" o7 *(o"& o) *'!&" T(& Avo '&$'&"& *#*!v& $'ov!-&- o ") &'" %!*( # o$$o'*) !*

+), # %!-& '# & o7 ?)# !*, $'o-) *" #* # &$*#+ & $'! &" I "o & -&v& o$! #' &*" %(&'& # &"" *o ?)

oo-" %#" $#'*! ) #' , $'!>&- Avo @" -!'& * "& ! &*(o- o$& &- )$ ) $'& &-& *&- $'o"$& *" 7o' %o &

C(! # 7o' &8# $ & %o & %&'& "o &# &' 7o' Avo $'o-) *" *(#* # $'o & *&- "!8= o *( ! v& *o', o7 o*!o "

o)* ! o , *%o %&& " K&& -& # - 7o' Avo $'o-) *" # "o $'&"& *&- # &8*'#o'-! #', &#' ! " o$$o'*) !*, 7o'

Avo '&$'&"& *#*!v&" S! ! #' , ! Po # - Avo o77&'&- )"*o &'" # &"" *o o" &*! " # - $&'"o # #'&

&v&' +&7o'& #v#! #+ & *o *(& I o & o'$o'#*& "*)-, !* %#" -&*&' ! &- *(#* Avo $'o-) *" %&'& "#*!"7,!# $& *=)$ -& # - *(#* Po !"( %o & %&'& %! ! *o "$& - # o "!-&'#+ & $o'*!o o7 *(&!' -!" '&*!o #', ! o

o Avo $'o-) *"

DEVELOPED INDUSTRIAL MARKETS

T(& *(!'- #'&# o7 ! *&' #*!o # 'o%*( %#" #' &*! ! *(& U !*&- S*#*&" # - o*(&' -&v& o$&- ! -)"*'!# #'&#"

C# #-# &"*&' E)'o$& # - A)"*'# !# I* (#- +& o & &#' (o%&v&' *(#* *(& o - ","*& %#" @* o! *o $

%!*(o)* # o' (# & I &"*#+ !"(&- #' &*" *(& "! & o"* o $& ! !"")& # # & & * (#- !-& *!7!

# &'o"!o o7 *(& o'& )"*o &' +#"& T(& ) +&' o7 $&o$ & +),! 7'o Avo ! #' &*" ! & *(& U !*&- S*#(#- +&& -%! - ! +, 2=3 $&' ,&#' 7o' #+o)* *%& v& ,&#'" & #$$ !&- # *(& *'!&-=# -=*')& "*! ) ! *o

-!'& *="& ! ","*& : (# &" ! '& ')!*! ! & *!v&" o !""!o " +'o ()'&" # - o'& ") &"*&- P'

T(&, (#- "o & ") &"" B)* *(&, -!- @* "*o$ *(& -& ! & o7 )"*o &' $)' (#"! # *!v!*, M# # & & * 7& * 'o

%o) - o & +, )$-#*! *(& -!'& * "& ! (# &

CUSTOMI ING MARKETING INTERNATIONALLY

S#*!"7,! *(& ")+* &*!&" # - ! *'! # !&" o7 )"*o &' -& # - #'o) - *(& %o' - &# * *(#* *(& 7!' @" +)"! &

%o) - v#', 7'o o) *', *o o) *', # - #' &* *o #' &* I *(& U !*&- S*#*&" 7o' &8# $ & Avo -&v& o$&

Avo S& & * # -!'& * #' &*! $'o '# *o & #+ & )"*o &'" *o +), Avo $'o-) *" ! v#'!o)" "&**!

C)"*o &'" o) - o'-&' $'o-) *" v!# # , o & o7 7o)' &*(o-": *('o) ( *(&!' Avo '&$'&"& *#*!v& +, #! *(o) (

"$& !# S& & * #*# o " +, *(& 1=500=9OR=AVON *& &$(o & o' +, 9A S! ! #' o$$o'*) !*!&" %&'& o

%o' -%!-& I T#!%# 7o' ! "*# & Avo $'o-) *" %&'& "o - +, Avo '&$'&"& *#*!v&" ! "o & 2 000 "*o'&7

"(o$" %(&'& o'-&'" o) - +& $ # &- v!# 7#8 7o' &8*=-#, -& !v&',



MKT 663

!OMPANY EN IRONMENT

FIRM

T(& o $# , !" "& ! *(& $'o-) * o # #' & " # & # - *(&, #'& o% *(& o+# &#-&'" o7 #' &*! *&

# &- D!'& * S& ! T(& o $# , (#" #' & %o' 7o' &" %(o #'& o' # , o* *(& & $ o,&&" o7 *(& +)"! &

*(& # & *" # - o *'# *o'" (!'&- T(& %(o & *&# !" %o' ! o 7) 7! ! *(& &&-" # - -& # -" o7 *(& )"*o

T(&, !v& &8*'# %&! (* *o *(& &% $'o-) * o77&'! # - o$$o'*) !*!&" # - # "o &% #' &*" *(#* (#v& & &' &-

# (!&v& *(!" o $# , !" ! v&"*! # (! (&' # o) * ! '&"&#' ( # - -&v& o$ & * -o #! *o (o - !* # - *o #! #

o $&*!*!v& &- & ! (&# *( # - +&#)*, #'& T(& '&$'&"& *#*!v&" o7 *(& o $# , #' &* *(& $'o-) * *('o

+'o ()'&" #-v&'*!"! "*'#*& !&" # - # "o +, o *'!+)*! *o *(& $'o '&"" # - #-v# ! *(&!' o+# v!")

'&$'&"& *#*!o *o +& 7# o)" # - o%

POLITI!AL

A" Avo !" +#"&- ! U S %& (#v& *o 7o )" o *(& '& #*!o "(!$ +&*%&& +o*( UK # - US %(! ( !" ) !?)& , o"

# - *(&, "(#'& & o' o)" *'#-& # - & o o ! '& #*!o " Bo*( #'& *o$ *'#-! $#'* &'" o7 &# ( o*(&' (& & *(

+)"! &"" '& #*!o " o7 +o*( *(& o) *'!&" #'& "*'o # - (#v& %!& -! $o%&' A "o *(& *'#-& +o -" # - #77! !#

#'& "*'& *(& &-

Avo )"&" !*" %&+"!*&" *o #' &* !*" $'o-) *" %o' -%!-& *(&, (#v& *o 7o o% *(& o$,'! (* $o ! , o7 *(& U !*

K! -o UK Gov&' & * '& & * , # & )$ %!*( *(& Co ") &' P'o*& *!o D!"*# & S& ! ; o -!*!o " !

*o $'o*& * o ") &'" %(! ( #'& +),! o ! & # - (#v& o -!'& * o *'o %!*( *(& "& &' T(&"& R& ) #*!o

o , #$$ ! #+ & *o *(& )"&'" *(#* $)' (#"& o o-!*!&" o' "&'v! &" 7'o # +)"! &"" # - o* !7 !* !" +)"! &""=*o

+)"! &"" $)' (#"&" (&'&#" *o !v& -!"*! )!"(! (#'# *&'!"*! " *o *(& o $# , ") ( #" *'#-& #' o & &&-"

*o &* & # -o ) & *" %(! ( !v&" $&' !""!o *o -o "o &*(! # &- ! & "!

No o & !" *'&#*&- ! # -!77&'& * # &' o *(& +#"!" o7 *(&!' & -&'" # & # - '& ! !o Ev&', E $ o,&& #, !*

# & o' 7& # & & # &- ! +)"! &"" !7 -o&" o* &* *(&!' '! (*" # - & $ o,&'" 7#! *o &?)# , +# # & *(&

7!'&- # - -!" !""&-

E!ONOMI!

T(& & o o ! )$" # - -o% " ") ( #" "*#*& o7 *(& & o o , -& ! &" # &- '& &""!o -o&" (# & *(& -& # -

$'o-) * %(! ( !" o(&'& * ov&' *(& ,&#'" +& #)"& ! *(#* *! & %o & o *('o) ( *(& (#'- *! &" # - &* "*'&""&-

I *(#* & *# "*'#! $&'!o- *(&!' " ! &*" #77& *&- -)& *o +)'-& # - $'&"")'& (& & *(&, "$& - o &, o +),!

# & )$ *o oo oo- # - 7'&"(



MKT 663

I 2000 *(& ! 7 #*!o ! +&- )$ +)* ! *(& +& ! ! o7 *%& *, 7!'"* & *)', # - & - o7 *%& *!&*( &

" ) $&- -o% T(& UK & o o , '&% +, # 7#"*&'=*(# =&8$& *&- 0 F ! *(& 7!'"* ?)#'*&' o7 *(& ,&#' # o'-!

*o *(& o77! !# -#*# "(o% +& o% ! 7! )'& 2 I* %#" *(& ?)! &"* ! '&#"& # - &8$# "!o "! & 2006 ONS 2

So & o ") &' oo-" o $# !&" $o"*&- o'& *(# &8$& *&- o & *" 7o' *(& U !*&- K! -o @" & o o ,

+& #)"& o7 #' & o ") &' "$& -! H& & *(!" o) *', (#" # o $o & *" '!*! # , o $) "o', *o #'', *

+)"! &"" o$&'#*!o " ") &""7) , (& *(& o" &*! " # - *o! &*'!&" #' &* %! +& o & *(& UK@" ?)! ,

'#$!- *& $o '&*#! "& *o' !* %! *('o% #%#, *(& '& &""!o "*o' # - "*#+! !>& *(& & o o , o7 U !*&- K! -

%(! ( o )''& * , %! (#v& # '&#* I $# * o Avo " #' &' # - '#$!- #' &* 'o%*(

SO!IAL

T(& ! $o'*# * #*& o', # - #"" o7 & o o , !" *(& 7#"(!o ! -)"*', o7 UK +& #)"& !* (#" # ! '&#"! # -

'o%! o ") &'@" ! *&'&"* I o'-&' *o ! '&#"& o'& )"*o &' #%#'& &"" #+o)* *(& +'# -" # - $'o-) *

! *'o-) &- +, *(& o $# , Avo "(o) - ) -&'"*# - #+o)* *(& &8$# "!o o7 *(& +'# -" &8!"*& & Avo #' &*!

$'# *! &" #'& ) -&' o! # (# & *o +& o & $'o '&""!v& , 7o )"&- o # +o - # - o & *!o %!*( *(& )"*o

+& #)"& P#'*! !$# *" 7& * *(& ! # & o7 Avo !" o* $o"!*!v& , '&7 & *&- +, !*" #-v&'*!"& & *" #

'&$'&"& *#*!v&" A *(o) ( *(& o" &*! " ! -)"*', !" +oo"*! "# &" +, +'! ! *(& $'o-) *" *(#* #*&' *o *(& &

# - -&"!'&" o7 $&o$ & %!*( $#'*! ) #' &*( ! +# 'o) -" " ! # - (#!' *,$&" # - & &*! (#'# *&'!"*! "

)"*o &'" #'& o* #%#'& o7 *(& +'# - $'o o*!o " # - !*" &8!"*& & ! *(& #' &* Avo (#" *o #' &* *('o)

o)* &*" *o '&$'&"& * *(& "o *(#* o ") &' # &* o% &- & o7 ") ( 7 &8!+ & +'# - %!*( &8*& "!v& $'o-)

T(& #' &* 7o' o" &*! " !" v&', $'o7!*#+ & +& #)"& %o & ! UK &v&' *'#-& -o% ! +&#)*, T(&, #'& '#>

#+o)* 7#"(!o # - *(& o" &*! " "& *o' !" ov&- +, #"" #' &* +'# -" A #' & ) +&' o7 #' &*! *,$&" #'&

#$$ !&- *o *(& '&*#! ! -)"*', # o'-! *o *(& (# & ! o ") &'" 7#"(!o # - !7&"*, &

TE!HNOLOGY

T(& &% #-v# &- # - o-&' &*(o-" #'& +&! )"&- *(&"& -#," ! o'-&' *o $# & )$ *(& &8!"*! "(#'&

o7 *(& o" &*! o $# , ! *(& #' &* H& & *& ( o o , !" )"&- 7) , *o # ! # - o $&*&

#' &* o7 *o! &*'!&" # - o" &*! " 9o' ! "*# & *(& v!'*)# # & )$ o$*!o " #v#! #+ & o ! &

%&+"!*&" o7 *(& o $# , !v&" # # *)# &77& * %(! ( (#" # "o (& $&- Avo *o *# & ov&' *(& '& !o

*(& (& $ o7 &= o &' & # & &'#*! ! *(!" 7!& - *o &* *(& #8! ) #**#! #+ & "(#'& K) #' 2

Co" &*! ! -)"*', !" '& ) &'#*!v& # - o &, # ! +)"! &"" %(&'& *(& &, *o # (!&v& # - ") &&- !

! ov#*!o # - &% '&#*!v!*, +& #)"& *(& $'o-) * !7& , & !" 7o' # ! !*&- *! & # - &&$" (# !



MKT 663

Avo !" ov&'! &v&', #"$& * ! *(& +&"* $o""!+ & # &' Avo ) &8$& *&- , (#" *# & *(!" #

& & *'o ! #' &*! ov&' o $# !&" %(o"& "& ! *& ( !?)&" -&# " ! 7# & *o 7# & o ") *#*!o



MKT 663

3#0 T 4 U'+4) (/'+.' * !, (*74) , .4) /'+ I'(4)'/ M/) 4( .' RM

3#1 !, (*74) .' R4 /(.*' . M/) 4(.'

9!'"* , Avo @" v!"!o !" *o +& *(& o $# , *(#* +&"* ) -&'"*# -" # - "#*!"7!&" *(& $'o-) * "&'v! & # - "&

7) 7! & * &&-" o7 %o & o+# , T(& & # , o7 Avo 9o) -&' D#v!- H M Co & # - *(& o'& $'!o

*(& o $# , *o-#, !" *(& & $o%&' & * o7 %o & T(!" !""!o !" '& &v# * ! *(& 2F"* & *)', #" !* %#" ! 155

%(& *(& o $# , 7o) -&- A'o) - *(& %o' - *(& Avo &#' ! " o$$o'*) !*, !" "*! # $#*( *o 7! # !#

! -&$& -& & "& 7 '& !# & # - '&# !>#*!o o7 -'&# " 7o' %o &

C)"*o &' '& #*!o "(!$ #' &*! !" # +)"! &"" $'o &"" ! %(! ( !& * '& #*!o "(!$" )"*o &' o,# *, # - +'#

v# )& #'& +)! * *('o) ( #' &*! "*'#*& !&" # - # *!v!*!&" C)"*o &' '& #*!o "(!$ #' &*! # o%" +)"! &

-&v& o$ o =*&' '& #*!o "(!$ %!*( &"*#+ !"(&- # - &% )"*o &'" %(! & (& $! "*'&# ! & o

$&'7o' # & C)"*o &' '& #*!o "(!$ #' &*! ! o'$o'#*&" o &' !# # - !& * "$& !7! "*'#*& !&

& $ o,&& *'#! ! #' &*! $ # ! '& #*!o "(!$ +)! -! # - #-v&'*!

To-#,@" ") &""7) o $# !&" *& - *o +#"& *(&!' #' &*! "*'#*& , #'o) - # &#' , -&7! &- # - "*'o

o ) ! #*&- Qv# )& $'o$o"!*!o @ T(& v# )& $'o$o"!*!o !" # ") #*!o o7 # *(& '&#"o " %(, # )"*o &

"(o) - +), *(& o $# ,@ " $'o-) * o' "&'v! &" T(& v# )& $'o$o"!*!o !7 ") &""7) %! # "o $'ov!-& *(& +#

7o' -!77&'& *!#*!o # - *(& 7o) -#*!o 7o' # o o! +),&' "& &'= '& #*!o "(!$

T(& v# )& -& !v&', "&?)& & o "!"*" o7 *('&& &, "*&$" #'& (oo"& *(& v# )& $'ov!-& *(& v# )& # - o )

*(& v# )& C(oo"& *(& v# )& )"*o &'" *,$! # , "& & * $'o-) *" # - "&'v! &" +& #)"& *(&, +& !&v& *(

")$&'!o' v# )& I *(!" o *&8* o $# !&" &&- *o ) -&'"*# - *%o *(! " T(&, &&- *o ) -&'"*# - (# !)"*o &' &&-" ! *&' " o7 *(& 7o' &" -'!v! -& # - #" %& #" )"*o &' & o o ! # - *(& +),! $'o &"

E o o ! " o$$o'*) !*, ,&* -&"$!*& *(&"& "*'!-&" %o & ! ) ( o7 *(& %o' - (#v& !** & # &"" *o

#! "*'&# & o o , o' *o '&-!* I 7# * %o & # o) * 7o' *%o=*(!'-" o7 *(& $o$) #*!o !v! +& o%

$ov&'*, ! & %o' -%!-& # - 600 ! !o %o & #'& !v! o # 1 -o #' o' &"" $&' -#, T(&"& #'& "&'!o)" ) +&

# - "&'!o)" !"")&" 9o' # , %o & *(& Avo S# &" R&$'&"& *#*!v& &#' ! " o$$o'*) !*, !" # !7& ! &

o$$o'*) !*, *o ")$$o'* *(& "& v&" # - *(&!' 7# ! !&"

3#2 S, .4) .' R4 /(.*' . M/) 4(.'

T(& ! $'&""!o +&(! - *(& $o'*7o !o #$$'o# ( *o ")$$ , (#! '& #*!o "(!$ !" *(#* !* !" o , $o""!+ & *o (#v& o"

'& #*!o "(!$" %!*( # ! !*&- ) +&' o7 ")$$ !&'" T(!" (#" &- # , o $# !&" *o '&-) & '#-! # , *(& ) +&'" o7

")$$ !&'" *(&, -&# %!*( T(& o & ! o' # !>#*!o o7*& '&#*&" ")$$ !&' -&v& o$ & * *&# " *o %o' %

(o"& ")$$ !&'" *o (& $ '&#*& # Q"&# &""@ o' Q+o) -#', &""@ +)"! &"" T(&"& *&# " #'& )")# , 'o""=7)



MKT 663

# - "&& *o #8! !>& *(& $o*& *!# v# )& *(#* !&" ! -!77&'& * $#'*!&" %o' ! *o &*(&' ! *(& ")$$ , (#!

%&+

Avo $'# *! &" +o*( o $# , o% &- # )7# *)'! 7# ! !*!&" # - *(!'- $#'*, # )7# *)'&'" TPM"; *o $'o-) & !*"

$'o-) *" #'o) - *(& %o' - Avo @" +&#)*, $'o-) *" o $'!"& 3 $&' & * o7 !*" +)"! &"" ! )-! o" &*!

7'# '# &" # - *o! &*'!&" C9T; I # , ,&#' o #v&'# & 5F $&' & * o7 *(& o $# ,@" +&#)*, $'o-) *" # )7# *)'&- ! Avo o% &- 7# ! !*!&" # - *(& o $# , %o' " o"& , %!*( TPM" *o ")$$ , *(& '& #! ! 1F

$&' & * T(& "# & ) !v&'"# "*# -#'- o7 ?)# !*, # - "#7&*, #$$ !&" *o # Avo +&#)*, $'o-) *" '& #'- &"" o7 %(&

*(&, #'& # )7# *)'&- o' #' &*&- )#'# *&&! o ") &'" %o' -%!-& '& &!v& *(& "# & $'o-) * ?)# !*, "#7&*

# - &77! # ,

Avo # )7# *)'! $'o &""&" #'& )!-&- +, # o+# ")$$ !&' o-& o7 o -) * *(#* #$$ !&" *o +o*( Avo 7# ! !*

# - TPM" (& $! *(& o $# , & ")'& o $ !# & %!*( #$$ ! #+ & o # # - 7&-&'# #%" # - '& ) #*!o "

#" # ! & * %!*( *(& o $# ,@" ! *&' # "*# -#'-" '& #'-! $'o-) * "#7&*, # - ?)# !*, & v!'o &

$&'7o' # & # - () # '! (*" Avo )"&" *(& o-& o7 o -) * *o $'o o*& +&"* $'# *! &" # - ! $'ov& & *

*('o) (o)* 7# ! !*!&" %(&'& Avo &' (# -!"& !" # )7# *)'&-

A)-!*! ")$$ !&'" !" # &, & & & * o7 # # ! *(& ")$$ , (#! # - %o' ! *o%#'-" #-(&'& & *o Avo

"*# -#'-" Avo o #+o'#*&" %!*( &8*&' # o $ !# & # - #)-!*! 7!' " (!'&- *o $'ov!-& &8$&'!& & *o

")$$ !&' #)-!*! $'o &"" ! )-! o ) ! #*!o " %!*( ")$$ !&'" # - *(& " (&-) ! o7 #)-!* # - '&=#)-!*"

S)$$ !&'" #'& '&"$o "!+ & 7o' '&v!&%! *(&!' o''& *!v& # *!o '&$o'*" # - # # ! *(& ! $'ov& & * $'o

) -&' *(& )!-# & o7 Avo I *(& &v& * o7 o = o $ !# & '&=#)-!*" #'& '&?)!'&- *o v&'!7, *(#* o''&

# *!o " (#v& +&& ! $ & & *&- # o'-! , Avo $'&7&'" '& &-!#*!o '#*(&' *(# *&' ! #*!o %(! ( -&! $'ov&- o -!*!o " *(#* o77&' # o &'=*&' +& &7!* *o *(& ")$$ !&' # - *(& o ) !*, Avo %! (o%&

-!" o *! )& # '& #*!o "(!$ %!*( # , ")$$ !&' %(o 7#! " *o #--'&"" '!*! # !"")&" o' # & *(& & &""#', o''& *!o

'&?)&"*&- %!*(! # "$& !7!&- '&#"o #+ & *! & $&'!o-

3#3 T 4 .'(4)'/ 7/) 4( .' R4 /(.*' . M/) 4(.'

N) &'o)" o' # !>#*!o " ) -&'&"*! #*& *(& ! $o'* o #+o'#*!v& 'o & #' &*! # $ #, ! o +! #*!o %

o$&'#*!o " # - () # '&"o)' & # # &' ! &**! *(& ! *&' # #' &* &8 (# & $'o &"" %o' ! +&**&' I

#' &*! & o $#""&" # , # # & & * !"")&" +)* (#" *%o #! #"$& *" 9!'"* , &v&', & $ o,&& # - &v

-&$#'* & * ! # o' # !>#*!o !" +o*( # ! *&' # )"*o &' # - o' # ! *&' # ")$$ !&' So o' # !>#*!o " &&

%o' #" &77& *!v& , #" $o""!+ & *o & ")'& *(#* &v&', -&$#'* & * # - ! -!v!-)# $'ov!-&" # - '& &!v&" (

"*# -#'-" o7 ! *&' # "&'v! & S& o - , # "*#77 )"* %o' *o &*(&' ! # %#, *(#* !" '# &- *o *(& o' # !>



MKT 663

!""!o "*'#*& , # - o# " H&'& ! *&' # #' &*! "(o) - & ")'& *(#* # "*#77 !v& *(& +'# - +, '&$'&"& *!

o' # !>#*!o #" %& #" $o""!+ & %(&*(&' 7# & *o 7# & ov&' *(& $(o & +, #! o' & & *'o ! # ,

No%#-#," Avo $'o-) *" #'& "o - ! o'& *(# 100 o) *'!&" T(& o $# , (#" ov&' 6 ! !o # *!v&

! -&$& -& * Avo S# &" R&$'&"& *#*!v&" *(& v#"* # o'!*, o7 %(o #'& %o & O # , !v& -#, Avo

&#' , . 1 +! !o ! '&-!* &8*& -&- *o R&$'&"& *#*!v&" I o"* #"&" R&$'&"& *#*!v&" -o @* $#, *(& o $'o-) *" ) *! *(&!' )"*o &'" $#, *(& T(& Avo &#' ! " o$$o'*) !*, $'ov!-&" # "o)' & o7 ! o & o' #--!*!o #

! o & *(#* # (& $ '&=&"*#+ !"( 7! # !# v!#+! !*, #7*&' # o+ &"" o' ! o & '&-) *!o A o*(&' +& &

&77! !& , o7 *(& $'o &"" *(& "# &" '&$'&"& *#*!v& o$$o'*) !*, '&?)!'&" o "$& !# *'#! ! & *(, ! *&

&8*& "!v& o +o#'-!



MKT 663

#0 T 4 A;. .(< (* A < RM *) / !*7 4(.(.=4 A+=/'(/ 4

R& #*!o "(!$ #' &*! !" # "*'#*& , -&"! &- *o 7o"*&' )"*o &' o,# *, ! *&'# *!o # - o =*&' & #

T(!" )"*o &' '& #*!o "(!$ # # & & * CRM; #$$'o# ( 7o )"&" o'& o )"*o &' '&*& *!o *(# )"*o &'

# ?)!"!*!o

R& #*!o "(!$ #' &*! !" -&"! &- *o -&v& o$ "*'o o & *!o " %!*( )"*o &'" +, $'ov!-! *(& %!

! 7o' #*!o -!'& * , ")!*&- *o *(&!' &&-" # - ! *&'&"*" # - +, $'o o*! o$& o ) ! #*!o T(!" #$$'o# (

o7*& '&") *" ! ! '&#"&- %o'-=o7= o)*( # *!v!*, '&$&#* +)"! &"" # - # %! ! &"" o *(& )"*o &'@" $

$'ov!-& ! 7o' #*!o *o *(& o' # !>#*!o

Avo M# #,"!# %(! ( o & *&- %!*( Avo P'o-) *" I !" # o %o' - #' &"* -!'& * "& &' (#" !*" o $&*!*

#-v# *# & ! +)! -! '& #*!o "(!$ %!*( "*# &(o -&'" Avo M# #,"!# &77& *!v& , ! $ & & *" R& #*

M#' &*! ! *&' " o7:

#1 F*-, *' )* .(/; 4 )4(4'(.*'

Avo o !* & * *o '&! !*& '&v& )& 'o%*( !" o)$ &- %!*( # &?)# , )' & * 7o )" o '&-) ! o"*" %(! (

(#v& ! '&#"&- ! '& & * ,&#'" #" *(&, o *! )& *o 7# & %# & # - o o-!*, ! 7 #*!o #" %& #" $'&"")'&" 7'o

7o'&! &8 (# & A" $#'* o7 *(& o ='# & +)"! &"" '&v!&% *(&, #'& *# ! # o $'&(& "!v& oo #* *(&!'

o"* +#"& T(&, (#v& !-& *!7!&- "o & &#' *&' o"*= )**! o$$o'*) !*!&" # - *(&, #'& ov! # #! "* *(&"& v

?)! , T(&"& ! )-& (&#- o) * '&-) *!o " *o & ! ! #*& -)$ ! #*!v& %o' # - "*'&# ! & $'o &""&" #" %&

"! !7! # * o$$o'*) !*!&" *o '&-) & ! -!'& * "$& -! # 'o"" *(& o' # !>#*!o I $'ov! #"( 7 o% !" # o*(&'

$'!o'!*, T(&, #'& 7o )"! o ! $'ov! %o' ! #$!*# %!*( # $#'*! ) #' & $(#"!" o '&-) ! ! v& *o'!&" ov&'

*! & T(&, #'& # "o o !**&- *o & ")'! *(#* %& (#v& *(& '&?)!"!*& # # & & * # - &#-&'"(!$ #$#+! !*!&

%! & #+ & *(&!' 7)*)'& ") &"" I ! & %!*( *(!" *(&, (#v& # &- "o & o7 *(&!' "*'o &"* ! *&' # -!'& *=

&#-&'" *o (&#- &# ( o7 *(&!' $'!o'!*, &o '#$(!&" T(&, #'& ")$$o'*&- +, # ) +&' o7 "*'#*& ! &8*&' # (!'&"

#2 E7 / . -, (*74) =/ ,4

Avo (#" # 100 $&' & * "#*!"7# *!o )#'# *&& # - $'ov!-&" ) &'o)" o$*!o " 7o' o *# *! *(& o $# , #+o)*

$'o-) *" o' o*(&' &8$&'!& &" S! & Avo !" # -!'& *="& ! o $# , o ") &'" o7*& $'ov!-& 7&&-+# *('

*(&!' "# &" '&$'&"& *#*!v&" %(o ! *)' "(#'& 7&&-+# %!*( Avo <" # # & & * O ! & "(o$$&'" 7'&?)&

*(& o # #vo o &= o &' & "!*& *o $'ov!-& 7&&-+# %(! & o*(&' )"*o &'" o *# * *(& Avo *&

)"*o &' # & *&' #" %& #" # & #! #--'&""



MKT 663

#3 L*' 4) >(4)7 (.74 -/ 4

Avo <" (!"*o', #" # +&#)*, $'o-) * -!"*'!+)*!o o , & (# &" *(&!' '&-!+! !*, #" # o $# , # - ?)# !*, +&#)*,

$'o-) * -!"*'!+)*o' !*( Avo <" #+! !*, ! '&"&#' ( # - -&v& o$ & * *(&, %! +& #+ & *o -&v& o$ o'&

$'o-) *" # - ! *'o-) & *(& *o *(& Avo $'o-) * ! & o'& ?)! , *(# '!v# " N&% $'o-) *" %!*( *(& ", +o o7

Avo ?)# !*, # - "*#*&=o7=*(&=#'* *& ( o o , %! o , ! '&#"& +'# - ! # & # - (o$&7) , "# &" %(! & # ?)

o'& o,# )"*o &' +#"& +, &"*#+ !"(! # - $'ov!-! # o'& #**'# *!v& $'o-) * ! &

# H. -, (*74) 4)=.-4 47 / .

N&% *o C)"*o &' C#'& !" # o ! & #* (! ","*& *(#* %! o #*& # &% "# &" '&$'&"& *#*!v&

C)"*o &'" %(& *(& )''& * "# &" '&$'&"& *#*!v& &#v&" Avo T(!" $'o '# & #+ &" "&# &"" *'# "!*!o

)"*o &' # - ")$$o'*" *(& +)"! &"" o7 o*(&' "# &" '&$'&"& *#*!v&" ! *(& #'&# Avo <" "*# -#'- 7o' )"*o &' #

'&?)!'&" *(#* # ! ?)!'!&" '& &!v& # *! & , '&"$o "& # - *(#* 7&&-+# !" "(#'&- %!*( *(& #$$'o$'!#*& A""o !#*&

*(&, #'& #+ & *o *'# # - '&"$o - *o !"")&" # -/o' '& o & -#*!o "



MKT 663

5#0 T 4 /;. .(< (* /+* ( RM / )*/- .' 7*'.(*).' 4)=.-4 ?,/ .(< 4) *)7/'-4

S&'v! & ?)# !*, !" # 7) *!o o7 )"*o &' $&' &$*!o " # - *(& 7!' @" '&"o)' &" # - # *!v!*!&" I* !" o' #

-&7! &- #" *(& #* ( +&*%&& %(#* )"*o &'" &8$& * # - %(#* *(&, &8$&'!& & A , !" #* ( +&*%&&

*%o !" # ?)# !*, #$ I &77& * ?)# !*, !" %(#*&v&' *(& )"*o &' "#," !* !" So 7#' #" "&'v! & ?)# !*, !" o &

$&' &$*!o " #'& '&# !*, B)* $#"* &8$&'!& &" # - # *)# &&-" %o'-=o7= o)*( ! 7o' #*!o #-v&'*!"! $'o o*!o # &-!#*& *(& # &$*#+! !*, o7 *(& o77&'! +, ! 7 )& ! )"*o &' &8$& *#*!o "

5#1 H. -, (*74) -*'(/-(

S# &" $'o o*!o # - "# &" -&v& o$ & * # *!v!*!&" #'& -!'& *&- #* #""!"*! '&$'&"& *#*!v&" *('o) ( "# &" #

#" +'o ()'&" $'o-) * "# $ &" # - -& o "*'#*!o $'o-) *" I o'-&' *o ")$$o'* *(& &77o'*" o7 '&$'&"& *#*!v&" *o

'&# ( &% )"*o &'" "$& !# , -&"! &- "# &" #!-" $'o o*!o # $!& &" )"*o &' 7 ,&'" *& &v!"!o #

#-v&'*!"! #'& )"&- I #--!*!o *(&, "&& *o o*!v#*& *(&!' '&$'&"& *#*!v&" *('o) ( *(& )"& o7 "$& !# !

$'o '# " *(#* '&%#'- ")$&'!o' "# &" $&'7o' # & P&'!o-! "# &" &&*! " %!*( '&$'&"& *#*!v&" #'& o -) *&

*(& -!"*'! * "# &" o' >o & # # &'" T(& &&*! " #'& -&"! &- *o &&$ '&$'&"& *#*!v&" #+'&#"* o7 $'o-)

(# &" &8$ #! "# &" *& ( !?)&" # - $'ov!-& '& o !*!o 7o' "# &" $&'7o' # &

5#2 !*'-4)' @.( )4 /(.*' . ?,/ .(<

A" *(& 7o) -#*!o o7 *(& o $# ,<" +)"! &"" Avo #! *#! " 7'&?)& * o *# * %!*( ! -&$& -& * "

'&$'&"& *#*!v&" *o #! 7&&-+# *o (& $ & ")'& *(#* *(& Avo &#' ! " o$$o'*) !*, &&*" *(&!' &&-

o $# , $'ov!-&" ! -&$& -& * S# &" R&$'&"& *#*!v&" %!*( *oo " # - '&"o)' &" *o -&v& o$ # - & (# & *(&!'

+)"! &""&" ! )-! '& ) #' & #! " # %&& , & & *'o ! )$-#*& # 9# &+oo $# & # - -&-! #*&-

S&'v! & & #! # - $(o & ! &" T('o) (o)* *(& +)"! &"" 7o )" !" o *(& R&$'&"& *#*!v& V# )& P'o$o"!*!o

?)# !*, o7 *(& "# &" '&$'&"& *#*!v& &8$&'!& & # - &, *o *(!" !" # o o! -!# o )& # - ) -&'"*# -! o

(# ! &&-" o7 *(& S# &" R&$'&"& *#*!v&"



MKT 663

6#0 S4)=.-4 %,/ .(< M/'/ 474'(

M# # ! $&'7o' # & !" #+o)* $'# *! # %#," o7 ! $'ov! (o% *(&, -o *(! " I*" #! $)'$o"& !" *o -& !v&'

+&**&' ?)# !*, "&'v! &" *o o # $&o$ & P&'7o' # & o !*o'! !" # o o! $'o &"" *(#* !" ! o'$o'#*&- !

%#, *(&!' "&'v! &" #'& # # &- Avo '& ) #' , o !*o' *(&!' $&'7o' # & "o *(#* *(&, o% %(#* !" (#$$& !

ov&' # $&'!o- o7 *! & T(!" ! 7o' #*!o "(o%" *(#* *(&!' $&'7o' # & !" o *'# 7o' # (!&v& & * o' %(&'& *(&#'& 7# ! "(o'* o7 o)' *#' &*" # - &&- *o *# & o''& *!v& # *!o T(& o !*o'! $'o &"" !" "(o%! *

o !* & * *o o *! )o)" "&'v! & ! $'ov& & * %(! ( '&?)!'&" "&'v! &" *o +& -& !v&'&- ! *(& o"* &77! !

&77& *!v& # - & o o ! %#, $o""!+ &

Avo S&'v! & ?)# !*, -&$#'* & * '&"$o "!+ & ! -& !v&', o7 &77& *!v& $&'7o' # & # # ,"!" # - # # &

! 7o' #*!o # o %!*( *(& -&v& o$ & * # - o$&'#*!o o7 *(& $&'7o' # & # # & & * ","*& " # - %! $'ov

&8$&'*!"& ! $'o &"" ! $'ov& & * B)"! &"" P # ! &v# )#*!o '&"&#' ( $'o+ & "o v! # -

# # & & * T(& %o' ! vo v&" o #+o'#*!o %!*( o # $o ! & 7o' &" $#'* &' # & !&" # - o &# )&

# - ,o) %! # * #" # #*# ,"* 7o' (# & & o)'# ! # ) *)'& o7 o *! )o)" ! $'ov& & *

Avo %#" # &- o & o7 *(& *o$ &='&*#! &'" -)'! (o !-#, "(o$$! "&#"o T(& +! &%" *o o & o)* o7 *(& "*)

%#" *(#* o ") &'" %&'& &"" $'! & "& "!*!v& *(!" (o !-#, "&#"o %!*( *(& o"* o7 &' (# -!"& (#v! # " #

! $# * o "#*!"7# *!o &v& " *(# !* -!- #"* ,&#' A ")'v&, ! -! #*&" *(#* ! $'ov! &' (# -!"& # - o *&

%o) - &#- *o # '&#*&' '&*)' o ! v&"* & * *(# #- )"*! $'! &" T(& '&$o'* o *(& "*#*&" N&#' , 20 ,&

'&"&#' ( o ! 7'o +o*( # #-& !# # - *(& $'!v#*& "& *o' ! -! #*&" *(#* ! '&#"! )"*o &' "#*!"7# *!o !" o

o7 *(& o"* $o%&'7) *(! " # '&*#! &' # -o *o ! '&#"& "# &" # 'o"" # (# & " o,# *, # - $o"!*!v& %

o)*( '& o & -#*!o "

S! & Avo M# #,"!# o & *&- *o *(& Avo I &v&', ! $'ov& & * ! $'o-) * # - "&'v! & ?)# !*, %! ! $

)"*o &' "#*!"7# *!o A" # &8# $ & o7 US Avo *(& 9o'&S&& E=R&*#! S#*!"7# *!o S)'v&, !" +#"&- o

A &'! # C)"*o &' S#*!"7# *!o S)'v&, ACSI; '&#*&- #* *(& U !v&'"!*, o7 M! (! # I *(& U S *(!" &#

!" o "!-&'&- *(& #*!o # "*# -#'- 7o' )"*o &' "#*!"7# *!o Avo %#" *(& o , +&#)*, o $# , # - *(& o

-!'& * "& &' o *(& !"*



MKT 663

&#0 E-*'*7.- O *)(,'.(< /'+ F 4 .;. .(<

I # , $#'*" o7 *(& %o' - !' ) "*# &" 7o' %o & #'& v#"* , -!77&'& * *(# *(&, %&'& ! *(& #*& 1 *( &%(& Avo %#" +o' o'! ! # , #" *(& C# !7o' !# P&'7) & Co $# ,; B# *(& %o & ! & &'# (#- 7&

& $ o, & * o$$o'*) !*!&" o)*"!-& *(& (o & # - ) *! %& ! *o *(& 20*( & *)', !* %#" *(& &8 &$*!o

') & 7o' %o & *o %o' To-#, %o & & o, ) $'& &-& *&- # &"" *o &-) #*!o # # - $'o7&""

o$$o'*) !*!&" # - *(& & o o ! & $o%&' & * *(!" +'! " ! )-! *(& o$$o'*) !*, 7o' v!"!+! !*, # - ") &""

7!& -" *(#* %&'& v!'*)# , o77= ! !*" *o %o & ! *(& $#"*

Y&* -&"$!*& *(&"& "*'!-&" %o & ! ) ( o7 *(& %o' - (#v& !** & # &"" *o *(& #! "*'&# & o o , o' *o

I 7# * %o & # o) * 7o' *%o=*(!'-" o7 *(& $o$) #*!o !v! +& o% *(& $ov&'*, ! & %o' -%!-& # - 600

%o & #'& !v! o # .1 o' &"" $&' -#, T(&"& #'& "&'!o)" ) +&'" # - "&'!o)" !"")&" 9o' # , %o & *(&

Avo S# &" R&$'&"& *#*!v& &#' ! " o$$o'*) !*, !" # !7& ! & # o$$o'*) !*, *o ")$$o'* *(& "& v&" # -

7# ! !&" I* (& $" $)* 7oo- o *(& *#+ & # - $'ov!-& o*(&' & &""!*!&" # - "o &*! &" # 7&% )8)'!&"

T(& Avo S# &" R&$'&"& *#*!v& &#' ! " o$$o'*) !*, o77&'" # o*(&' +& &7!*: # 7 &8!+ & # *&' #*!v& *o

& $ o, & * %!*(o)* "&* (o)'" # - # "&* %o' $ # & A" # ! -&$& -& * & *'&$'& &)' # Avo

R&$'&"& *#*!v& "&*" (&' o% (o)'" # - o# " # - & o," # " (&-) & *(#* !" #-#$*#+ & *o o*(&' $'!o'!*!&" ")

7# ! , o' &-) #*!o o' &v& # o*(&' o+ (&*(&' !Mo" o% o' K# "#" C!*, o' S#o P#o o %o & %o' -%!-&

&v&'# & *(!" 7 &8!+! !*, *o -'!v& *(&!' Avo +)"! &""&" ! *(& o *&8* o7 o*(&' '&"$o "!+! !*!&" = *(& ) *! #!7& +# # &

&#1 R4-4 .*' R4 . (/'-4: P*@4).' O'

To-#, *(& -!'& * "& ! o$$o'*) !*, !" &"$& !# , '& &v# * B&*%&& 2005 # - 2010 *(& '# " o7

R&$'&"& *#*!v&" '&% +, (# 7 # ! !o T(& o+# & o o ! *)' o! (#" -'!v& ) & $ o, & *

) -&'& $ o, & * *o # o"* ) $'& &-& *&- &v& " %!*( # , %o & # - 7# ! !&" 7# ! ) &8$& *&- 7!

-!77! ) *!&" Bo*( *(& o' - B# # - *(& I *&' #*!o # L#+o' O' # !>#*!o &8$& * *(& o *! )&- & o

'& &""!o *o -'!v& o'& 7& # &) & $ o, & * *(# # & T(& Avo &#' ! " o$$o'*) !*, $'ov!-&" # "o)' & o7

! o & o' #--!*!o # ! o & *(#* # (& $ '&=&"*#+ !"( 7! # !# v!#+! !*, #7*&' # o+ o"" o' ! o & '&

A o*(&' +& &7!* !" *(& &77! !& , o7 *(& $'o &"": *(& S# &" R&$'&"& *#*!v& o$$o'*) !*, '&?)!'&" o "$& !# *'#! !

& *(, ! *&'v!&%" o' &8*& "!v& o =+o#'-!

http://www.avoncompany.com/aboutavon/history/index.html

http://www.avon.ru/PRSuite/avon_career.page


http://www.youravon.com/REPSuite/static/BAR/start_avon.html


http://www.br.avon.com/PRSuite/revender_avon.page


http://www.unifem.org/gender_issues/women_poverty_economics/facts_figures.php

http://www.youravon.com/REPSuite/static/BAR/success_avon.html




http://www.unifem.org/gender_issues/women_poverty_economics/facts_figures.php

http://www.youravon.com/REPSuite/static/BAR/success_avon.html

http://www.avoncompany.com/aboutavon/history/index.html



MKT 663

(& # %o # !" # Avo R&$'&"& *#*!v& "(&<" *(& (&#- o7 (&' o% +)"! &"" "(& # o* +& 7!'&- o' -o% "!>

$#'*! ) #' , #$$&# ! !v& *(#* ) & $ o, & * o *! )&" *o ! '&#"& ! *(!" o = #"*! & o o ! '!"

+&#)*, o7 *(& Avo &#' ! " o$$o'*) !*, !" *(#* # %o # o *'o " (&' o% & o o ! # - & $ o, & * -&"*! , =

*(& v&', -&7! !*!o o7 & $o%&' & *

&#2 !*77.((4+ (* S, (/.'/;. .(<

Avo !" +&"* o% 7o' !*" &#-&'"(!$ ! & $o%&'! %o & 7o' o'& *(# 12F ,&#'" # - -'!v! o+#

$(! # *('o$, 7o' -& #-&" Avo <" 7o) -! $'! !$ &" # "o #--'&"" *(& o $# ,<" 'o & # - ! $# * ! *(& %o' -

-'!v& +, *(& $'o !"& -#*! +# *o 1556 *o o *'!+)*& *o *(& %& =+&! o7 "o !&*, # - *(& & v!'o

%(! ( !* 7) *!o "

T(& *%o $#*(%#," o7 *(& Avo ")"*#! #+! !*, o !* & * #'& ! *&' # #)*(& *! !*, # - &8*&' # o+! !>#

A 'o"" *(&"& *%o o'& $ #*7o' " Avo <" o !* & * *o & v!'o & *# "*&%#'-"(!$ !" # &-H&# *(, 9o'&"*"

B&#)*!7) o' -

&#3 I'(4)'/ E'=.)*'74'(/ M/'/ 474'(

Avo (#" # o "*# -! o !* & * *o # # ! !*" & v!'o & *# 7oo*$'! * T(& o $# , #--'&""&" &

! $# *" # 'o"" !*" +)"! &"" & *&'$'!"& # - 7o )"&" o o *! )o)" ! $'ov& & * %!*( $#'*! ) #' & $(#"!" o *(&

#'&#" *(#* #'& o"* #*&'!# *o *(& o $# , # - o7 ! $o'*# & *o "o !&*, # - *(& $ # &* G o+# $o !

$'o &""&" # - o# " #'& ")$$o'*&- +, # %o' -%!-& &*%o' o7 A""o !#*&" %(o #'& -&-! #*&- &v&', -#, *o

& v!'o & *# "*&%#'-"(!$ T(!" ! )-&" *(& o+# & v!'o & *# # # & & * *&# # - A""o !#*&"

v#'!o)" -!" !$ ! &" %(o #$$ , *(& $'! !$ &" o7 ")"*#! #+! !*, *o *(&!' -#! , %o'

&# S, *)(.' R4 *)4 (/(.*'

Avo @" o+# '&7o'&"*#*!o ! !*!#*!v& H&# *(, 9o'&"*" B&#)*!7) o' - 7o' &' , o% #" H& o

To o''o% '#!"&" 7) -" *('o) ( *(& "# & o7 "$& !# $'o-) *" +, Avo S# &" R&$'&"& *#*!v&" # - o Avo @

& o &' & "!*&" *o (& $ & - -&7o'&"*#*!o Avo (#" -o #*&- o'& *(# .6 5 ! !o 7o' o+# '&7o'&"*#*!o

http://www.avoncompany.com/corporatecitizenship/corporateresponsibility/sustainability/helpingenddeforestation/index.html






MKT 663

2010 *o T(& N#*)'& Co "&'v# , TNC; # - o' - ! - !7& 9) - 9; *o ")$$o'* *(& '#! 7o'&"*" ! B'#>! # -

I -o &"!# *%o o7 *(& o"* '!*! # , & -# &'&- & o","*& " Bo*( o7 *(&"& 7o'&"*" #'& ! $o'*# * 7o' !*!

! #*& (# & ")$$o'*! +!o-!v&'"!*, # - $'ov!-! 7o' *(& (&# *( # - & o o ! %& =+&! o7 ! !o

%o & 7# ! !&" # - o ) !*!&" %o' -%!-&

!*( o'& *(# 6 ! !o R&$'&"& *#*!v&" #'o) - *(& %o' - Avo (#" # ) !?)& #$# !*, *o & # & # - o+! !>

$&o$ & *o (& $ & - -&7o'&"*#*!o #" !* # "o -o&" 7o' *(& !"")&" o7 +'&#"* # &' # - v!o & & # #! "* %o & A" #

-!'& * "& &' *(#* '& !&" o !*" +'o ()'& # - $'! *&- #*&'!# " *(& !"")& o7 -&7o'&"*#*!o !" &"$& !# , ! $o

Avo

L&#' o'& #+o)* Avo @" o !* & * *o (& $ & - -&7o'&"*#*!o #" %& #" *%o &, o+# $o ! !&" Avo @" P#$&'

P'o !"& # - P# O! P'o !"&

&#5 !*77.((4+ (* P . /'( )* <

P(! # *('o$, !" o'& *o Avo <" !""!o # - # ! $o'*# * $#'* o7 *(& o $# ,<" DNA +'o) (* *o !7& +, *(&

) !?)& #+! !*, *o &-) #*& # - o+! !>& $&o$ & %o' -%!-& 7o' !"")&" *(#* #'& o7 v!*# ! $o'*# & *o %o &

$o%&' o7 *(& ! -!v!-)# # - *(& o & *!v& $o%&' o7 Avo <" %o' -%!-& &*%o' '&#*& # ! '&-!+ & $(! #

7o' & # ! Avo # - *(&Avo 9o) -#*!o 7o' o & Avo P'o-) *" 9o) -#*!o I '&7&''&- *o #" *(&

Avo 9o) -#*!o ; # U S =+#"&- F01 ; 3; $)+ ! (#'!*, o+# &#-&'" ! $(! # *('o$,

T(!" ) !?)& $#'* &'"(!$ o7 o'$o'#*& $(! # *('o$, # - # $)+ ! (#'!*, !" 7o )"&- o *(& o'& !""!o #'&#" o7

+'&#"* # &' # - -o &"*! v!o & & # - -#*# "(o%" %(, *(&"& '& #! *o$ !"")&": &v&', *('&& ! )*&" # %o #

-!# o"&- %!*( +'&#"* # &' # - &#' , o & +! !o %o & #'o) - *(& o+& %! +& #77& *&- +, -o &"*

& -&' v!o & & Avo # - *(& Avo 9o) -#*!o %o' *o &'#-! #*& +'&#"* # &' # - -o &"*! v!o & & +, '#

7) -" # - #%#'& &"" *('o) ( *%o "! #*)'& o+# $'o '# ": *(&Avo B'&#"* C# &' C')"#-& #) (&- ! 1 2

# - S$&# o)* # #! "* Do &"*! V!o & & #) (&- ! 2004

A" # o+# !*!>& Avo # "o '&"$o -" *o # o' #*)'# -!"#"*&'" # - & &' & !&" ! #'&#" %(&'& *(& o $# ,

(#" # $'&"& & I # , ! "*# &" *(& o'& !""!o !" o +! &- %!*( *(& '& !&7 $'o '# 7o' &# ! 7) ! $#

") ( #" *(& ! *'o-) *!o o7 +'&#"* # &' "&'v! &" ! C(! # # - ")$$o'* 7o' -o &"*! v!o & & "&'v! &" ! N&

O' &# " #7*&' #*)'# -!"#"*&'" "*')

http://www.nature.org/ourinitiatives/urgentissues/rainforests/index.htm?intc=nature.tnav.how.list


http://worldwildlife.org/threats/deforestation


http://avoncompany.com/corporatecitizenship/breastcancer.html


http://avoncompany.com/corporatecitizenship/violenceagainstwomen.html




http://www.avoncompany.com/corporatecitizenship/corporateresponsibility/sustainability/helpingenddeforestation/avon-paper-promise.html


http://www.avoncompany.com/corporatecitizenship/corporateresponsibility/sustainability/helpingenddeforestation/avon-palm-oil-promise.html


http://www.avonfoundation.org/


http://www.avonfoundation.org/breast-cancer-crusade/


http://www.avonfoundation.org/DomesticViolence/

http://www.avonfoundation.org/programs-and-events/emergency-relief.html












http://www.avonfoundation.org/DomesticViolence/




MKT 663

&#6 H4 * G)44' T*7*))*@

I 2010 Avo P'o-) *" I #$$ !&- !*" ) !?)& #$# !*, *o -'!v& &-) #*!o o+! !>#*!o # - 7) -'#!"! *o # &

#)"&: ")"*#! #+! !*, "$& !7! # , *(& !""!o *o (& $ & - -&7o'&"*#*!o T(& $'o '# # &-H& o G'&&

To o''o% !" # o'$o'#*& ! !*!#*!v& ! o'& *(# F0 o) *'!&" *(#* ! !*" 7!'"* *%o ,&#'" & &'#*&- ov&' .3 F !

*o (& $ '&"*o'& '!*! # , & -# &'&- *'o$! # 7o'&"*" (! & H& o G'&& To o''o% 7) *!o " ! -&$& -& *

Avo 9o) -#*!o !* &v&'# &" *(& "# & $o%&' o7 o+! !>#*!o *o '&#*& # o+# '&& #' ,

&#& A=*' F*,'+/(.*' *) *74'

P'o '# " #'& ! $ & & *&- o # , ! o'& *(# F0 o) *'!&" +)* -'!v! *(& "*'#*& , # - !""!o o7 o+

$(! # *('o$, !" *(& Avo 9o) -#*!o 7o' o & # F01 ; 3; $)+ ! (#'!*, 9o) -&- ! 1 FF %!*( *(& o# o7

! $'ov! %o & <" !v&" *(& Avo 9o) -#*!o %#" ! !*!# , 7o )"&- o %o & <" & o o ! # - &-) #*!o

& $o%&' & * #) (! %!*( # " (o #'"(!$ o7 .400 To-#, *(& Avo 9o) -#*!o !" *(& #' &"* o'$o'#*&

#77! !#*&- $(! # *('o$, 7o )"&- o %o & <" !"")&" o+# , #%#'-! *& " o7 ! !o " o7 -o #'" # ,&#' !

*('o) ( # '! o'o)" "& & *!o $'o &"" C ! (&'& *o &#' o'&

T('o) ( *(& 2013 Avo o+# $(! # *('o$, (#- -o #*&- o'& *(# .51F ! !o *('o) ( $'o '# " ! ov&' F0

o) *'!&" %!*( *(& # o'!*, '#!"&- "! & *(& 1 2 #) ( o7 *(& Avo B'&#"* C# &' C')"#-& I # o !* & *

*'# "$#'& , -&*#! " o7 !*" 7) -'#!"! # - '# *= # ! # +& 7o) - o *(& Avo 9o) -#*!o %&+"!*& 7o' !*"

U S $(! # *('o$, 9) -" #'& '#!"&- ! *(& U S *('o) ( *(& "# & o7 ) !?)& $'o-) *" +, Avo S# &"

R&$'&"& *#*!v&" %!*( 100 $&' & * o7 &* $'o &&-" -o #*&- *o *(& Avo 9o) -#*!o #" %& #" *('o) ( &v&

#" *(&Avo # 7o' B'&#"* C# &' # - *(& Avo # A'o) - *(& o' - 7o' B'&#"* C# &' "&'!&"

http://www.hellogreentomorrow.com/



http://www.avonfoundation.org/funding-and-grants/

http://www.avonfoundation.org/funding-and-grants/avon-foundation-funding-history.html



http://shop.avon.com/shop/product_list.aspx?level1_id=300&level2_id=380&cat_type=C&omnCode=Fundraising

http://www.avonwalk.org/

http://www.avonfoundation.org/waw/




http://www.avonfoundation.org/funding-and-grants/


http://shop.avon.com/shop/product_list.aspx?level1_id=300&level2_id=380&cat_type=C&omnCode=Fundraising

http://www.avonwalk.org/




MKT 663

8#0 !*'- , .*'

Avo !" o & o7 *(& %o' -<" #' &"* -!'& *="& ! o $# !&" %!*( +&#)*, 7#"(!o # - (o & $'o-) *" #v#! #+ &

%o & ! ov&' 100 o) *'!&" Mo'& *(# 6 ! !o # *!v& ! -&$& -& * Avo S# &" R&$'&"& *#*!v&" "& Avo

$'o-) *" Avo *(& o $# , 7o' %o & !" # &#-! o+# +&#)*, o $# , %!*( .10 +! !o ! # )# '&v& )

A" o & o7 *(& %o' -<" #' &"* -!'& * "& &'" Avo !" "o - *('o) ( o'& *(# 6 ! !o # *!v& ! -&$& -& * AvoS# &" R&$'&"& *#*!v&" Avo $'o-) *" #'& #v#! #+ & ! ov&' 100 o) *'!&" # - *(& $'o-) * ! & ! )-&" o o

o" &*! " " ! #'& 7'# '# & # - 7#"(!o # - (o & $'o-) *" 7&#*)'! ") ( %& ='& o !>&- +'# - # &" #

Avo Co o' ANE S ! =So=So7* A-v# & T& ( !?)&" # - #'

Avo P'o-) *" I '& o !>&- *(& +&#)*, o7 o'$o'#*& '&"$o "!+! !*, &#' , # & *)', +&7o'& *(& *&' +&

$#'* o7 *(& ) *)'# &8! o 9'o *(& v&', +& ! ! !1886 7o'%#'-=*(! ! Avo 9o) -&' D#v!- H

M Co & o !**&- (!" o $# ,"to meet fully the obligations of -*) *)/(4 -.(.C4' . by contributing

to the well-being of society and the 4'=.)*'74'( in which it functions" - words that still guide the

company more than 125 years later. Avo !" o !**&- *o *(& !""!o *o -o %& +, -o! oo- # # ! !*"

+)"! &"" & *&'$'!"& *o *(& (! (&"* "*# -#'-" %(! & &v&'# ! !*",'.?,4 -/ /-.(< (* 7*;. .C4 /'+ 4' / 4 4* 4

*o +& # & *" o7 (# & ! *(&!' !v&" o ) !*!&" # - *(& %o' -

T(& o'& o *& * o7 *(!" Co'$o'#*& R&"$o "!+! !*, R&$o'* '&$'&"& *" *(& *('&& $! #'" o7 Avo <" o'$o'#*&

# - *(& 7o )" o7 *(& o $# ,<" o'$o'#*& '&"$o "!+! !*, &77o'*" # - # (!&v& & *":*(& & $o%&' & * o7 %o &

")"*#! #+! !*, # - $(! # *('o$, A "o ov&'&- #'& *(& &, #'&#" ! +&--&- ! *(& +)"! &"" & *&'$'!"& *(#* 7o' *

7o) -#*!o o7 # oo- o'$o'#*& !*!>& : ov&' # & &*(! " "*# &(o -&' & # & & * $)+ ! $o ! ,

%o' $ # & "#7&*, # - o !* & * *o -!v&'"!*, A" Avo (& $" %o & *(& %o' - ov&' *o oo 7&& # - +&

+&"* *(& o $# , # "o +'! " +&#)*, o7 # -!77&'& * ! - *o $&o$ & $ # &" # - !"")&" #'o) - *(& o+&

http://www.avoncompany.com/corporatecitizenship/corporateresponsibility/empoweringwomen/index.html


http://www.avoncompany.com/corporatecitizenship/corporateresponsibility/sustainability/index.html

http://www.avoncompany.com/corporatecitizenship/corporateresponsibility/philanthropy/index.html


http://www.avoncompany.com/corporatecitizenship/corporateresponsibility/sustainability/index.html

http://www.avoncompany.com/corporatecitizenship/corporateresponsibility/philanthropy/index.html



MKT 663

R4 4)4'-4:

1 (**$://%%% #vo o $# , o /#+o)*#vo / o'$o'#*& ov&' # &/+o#'- (#'*&'" (*2 (**$://%%% #vo o $# , o / o'$o'#*& !*!>& "(!$/ o'$o'#*&'&"$o "!+! !*,/! -&8 (*3 (**$://%%% " !-&"(#'& &*/$)*'!#'! -#/#vo = o $&*!*!v&="*'#*& ,4 7! &:///C:/Do ) & *" 20# - 20S&**! "/USER/M,

20Do ) & *"/Do% o#-"/2011 A )# R&$o'* $-7 F (**$://%%% #vo o $# , o / o'$o'#*& !*!>& "(!$/ o'$o'#*&'&"$o "!+! !*,/v v$/! -&8 (*6 (**$://%%% "*)-, o-& o /&""#,"/Avo <"=M#' &*! =S*'#*& ,=4 F12 (*

(**$://%%% " '!+- o /-o /F22 252F/Co $&*!*!v&=S*'#*& ! =M# # & & *=D&v& o$! =Avo =I =A=

G o+# =P&'"$& *!v&5 R& #*!o "(!$ M#' &*! M#'*! C('!"*o$(&' A-'!# P#, & D#v!- B# # *, & ;

Avo P'o-) *" I A )# R&$o'* N&% Yo' N Y 1 210 P'&"*o # &" E I *&'v!&% %!*( C(#!' # o7 *(& Bo#'- # - C(!&7 E8& )*!v& O77! &' Avo P'o-) *"

I N&% Yo' N Y 9&+')#', F 1 3;11 L)" ( Ro+&'* 9 # - L)" ( V!' ! !# P'! !$ &" o7 M#' &*! Bo"*o : K& * P)+ !"(! Co $# ,; 1 5

12= 14

http://www.avoncompany.com/aboutavon/corporategovernance/board_charters.html

http://www.avoncompany.com/corporatecitizenship/corporateresponsibility/index.html

http://www.slideshare.net/putriarinda/avon-competitive-strategy

http://www.avoncompany.com/corporatecitizenship/corporateresponsibility/vmvp/index.html

http://www.studymode.com/essays/Avon's-Marketing-Strategy-49512.html

http://www.scribd.com/doc/52292825/Competitive-Strategic-Management-Developing-Avon-In-A-Global-Perspective


http://www.avoncompany.com/aboutavon/corporategovernance/board_charters.html

http://www.avoncompany.com/corporatecitizenship/corporateresponsibility/index.html

http://www.slideshare.net/putriarinda/avon-competitive-strategy

http://www.avoncompany.com/corporatecitizenship/corporateresponsibility/vmvp/index.html

http://www.studymode.com/essays/Avon's-Marketing-Strategy-49512.html



rm group assignment.doc

Documents