Rizzo Labs Digital Strategy

By Nick Liberati

Target Audience

• Rizzo Labs is a photography and editing company that specializes in photographing motor vehicles like cars, trucks, motorcycles and water craft. The ideal target audience for this company would be people that are into motorsports or people that just have a lot of pride in their vehicles.

Key Performance Indicators

• The key performance indicators that will prove that this campaign increased traffic for Rizzo Labs will be shown in their social media sights. Facebook is a free medium that has the potential to connect you with a lot of customers. Having over 50 likes will show that some people are starting to take interest, but to have over 100 means that you are starting to reach a wider array of people.

Key Performance Indicators

• Instagram provides the same benefits that Facebook does. For people that are more interested in pictures, Instagram is perfect because that is what they offer. Instagram is ideal for targeting the niche that Rizzo Labs is trying to reach. Having over 500 followers on Instagram will prove that the campaign reached the masses that were desired.

The Big Idea

• The big Idea for Rizzo Labs is to provide photography and editing for customers cheaper than the competitors. Rizzo Labs does not have the massive client base that the competitors do and their name is not really known yet. Because of these factors, Rizzo Labs will need to have cheaper prices to attract clients.

The Big Idea

• To encourage sales, the pictures that Rizzo Labs posts online must

be vibrant and high contrast. People will go online to look for

photographers and they will judge them based on the quality of their pictures, so having them look perfect is important. Quality Photos and low prices combined will create new opportunities for business.

Tools & Tactics

• Facebook, Twitter and Instagram are free advertising mediums that allow customers to seek you out.

• While using social media, communication is interactive and two way making customers come to you instead of being sought out. These social media sights allow Rizzo Labs to explain what kind of business they do and also provide Pictures that demonstration their work.

Budget

• $20,000 budget would allow for hiring of personal to manage the social media accounts once the company becomes big enough due to increased traffic and demanding customers.

• There would be a one-time set up fee of $100 for social media and $600 for search engine optimization for a total of $700.

Budget

• For social media, a monthly rate of $250 to $500 for taking care of clients and maintaining relative posts.

• For SEO, depending on keyword optimization and total monthly hours, a monthly rate could range from $495 for three optimized keywords and 10 hours of work, to $2995 for 10+ optimized keywords and 80 hours of work.

• Google analytics setup and analysis will be needed and that will cost on the higher end of the SEO package.

Summary

• Rizzo Labs is a photography and editing company that charges less than the competition. This is necessary because Rizzo Labs is a new business just starting out, so until they gain more of a presence in the market their primary attraction will be their low prices.

• Their prices may close the deal but in order for customers to find them, social media will be needed. Immaculate Facebook and Instagram pages with vibrant Photos and information will entice customers to take the next step and ask for a consultation.