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Rakuten Inc. RIT. Masaya Mori 2011

RIT presentation about UI/UX

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GlobalGlobalGlobalGlobal

Changes

Users

We’re facing the changes.

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Shift to Smartphones and Natural DevicesMark Weiser

Devices change

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New e-commerce is combining real and net.

Online to Offline

ShopKickMilo

ShopSavvyAmazon A9 Flow

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Info. explosion

It’s getting larger exponentially.

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Private & Public, IaaS & PaaS

Cloud

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Summing up,

PC/cell phone

Physical

Natural

BigData

DirectionsNew devices

Experiencing advent of new devices, we’re getting into big changes.

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Physical World

PC/cell phone

Physical

Natural

BigData

DirectionsNew devices

Experiencing advent of new devices, we’re getting into big changes.

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Stepping into Physical world

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TESCO subway virtual store

This changed physical world to be an interface for the internet.

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Nisugata for feature-phone

• This is first prototype.

• Take a photo of item, and send it via e-mail.

• This system finds item data, and you can go item page in ICHIBA.

Buy an item you watched earlier.

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NISUGATA for Wine search on iPhone

“wine you drink now”• original image processing technology

• You can search wine which you drink.

• By exploiting sophisticated algorithm, we can provide a function to search for similar label of wine regardless of shooting angle.

Shoot wine labelShoot wine labelShoot wine labelShoot wine labelGet search resultGet search resultGet search resultGet search result

Send info to serverSend info to serverSend info to serverSend info to serverTop pageTop pageTop pageTop page

You can use stored picture for a search later, even if there is no signal for your 3G/wifi when shooting wine.

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AR-HITOKE

• AR-HITOKE came originally from HITOKE reflecting user purchase info. This enables you to see physical item info & other user’s comments uniquely via iPhone.

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Online purchase info

User statistics

User comments

AR-HITOKE

AR-HITOKE overlays online purchase info. and user comments on physical view via smartphone, to help understand more.

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Ubira: Rakuten O2O

•We’re proceeding with O2O pjt named “Ubira”.•This combines a physical world and a cyber world.

Collaborate w/ shop

Check-in

Coupon / Point

Barcode scan

Affiliate

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Natural Interface

PC/cell phone

Physical

Natural

BigData

DirectionsNew devices

Experiencing advent of new devices, we’re getting into big changes.

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Providing more natural I/F

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Kinect (former, CANESTA)

They provided the prototype of new sensor shopping IF.

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Team Lab Mirror

You can try on tons of clothes speedily and easily by iPhone or gesture.

参考） http://dev.team-lab.com/index.php?itemid=252

20202020

New texture UI：：：：「「「「R-Rich-Browser」」」」

Browser suitable for EC leveraging smartphone features

You can scroll screenYou can scroll screenYou can scroll screenYou can scroll screenusually by fingerusually by fingerusually by fingerusually by finger

It executes the function mapped It executes the function mapped It executes the function mapped It executes the function mapped to the direction of finger slideto the direction of finger slideto the direction of finger slideto the direction of finger slide

If you hold finger onIf you hold finger onIf you hold finger onIf you hold finger onfor 1 sec,for 1 sec,for 1 sec,for 1 sec,

“charge slide”“charge slide”“charge slide”“charge slide”

• It utilizes functions of smartphone and generates purchase opportunity and user experience having fun.

• By “charge slide” (our patent) and “double slide” operation, it can realize the usability not existing before in conventional browther.

By “charge slide”, you can put items onto your cart during browsing pages.

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RPad

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•To pursue a futuristic application, we developed new prototypes such as Smart Shopping, Gesture Based Shopping, collaborating with Tsukuba University.

Transferring Experience

Gesture Based ShoppingSmart Shopping

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http://www.neurosky.com/http://www.neurosky.com/http://www.neurosky.com/http://www.neurosky.com/

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BigData Computing

PC/cell phone

Physical

Natural

BigData

DirectionsNew devices

Experiencing advent of new devices, we’re getting into big changes.

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Handling BigData

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Kitsuregawa lab. Tokyo Univ.

They are conducting research next I/F handling BigData all over the web.

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Tilt: FireFox addon

It displays web pages structure in 3D view, utilizing WebGL.

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[BigViewer] handling very huge image[BigViewer] handling very huge image[BigViewer] handling very huge image[BigViewer] handling very huge image

•Realized highRealized highRealized highRealized high----speed access to big photos.speed access to big photos.speed access to big photos.speed access to big photos.•Can apply for item search on huge catalogue by mobile.Can apply for item search on huge catalogue by mobile.Can apply for item search on huge catalogue by mobile.Can apply for item search on huge catalogue by mobile.Big photoBig photoBig photoBig photo

5,500

30,000

かわいいケトル、ハーモニカ付♪

家具家具家具家具ののののニシムラニシムラニシムラニシムラ Cattle ¥ 3,980

購入する ﾒﾆｭｰ

★★★★奈良屋奈良屋奈良屋奈良屋★★★★ 180180180180年年年年のののの歴史歴史歴史歴史をををを誇誇誇誇るるるる…

おすすめおすすめおすすめおすすめプランプランプランプランありますありますありますあります!!!!!!!!!!!!

詳細見る ﾒﾆｭｰ

草津温泉湯めぐりマップ(高精細画像)

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BigViewer ：：：：handling ultra-large image data

enlarge display

BIgViewer enables you to browse photo and magnify spot very freely and quickly.

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Displaying Huge Sized Images

How to handle huge images with mobile phone?

Enlarging / Narrowing parts of huge image

buy

DescriptionDescriptionDescriptionDescription

BigViewer

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NewsMapUser can browse lots of photo news

freely and quickly.

Implemented new I/F browsing photo news.⇒ Reduced hurdles to watch a lot of photos.

⇒ Increased user duration of stay

InfoseekNews

Related technology: an actual case of Infoseek NewsMapRelated technology: an actual case of Infoseek NewsMapRelated technology: an actual case of Infoseek NewsMapRelated technology: an actual case of Infoseek NewsMap

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BigData SurfingBigData SurfingBigData SurfingBigData Surfing

• RIT invented “BigData Surfing” application to realize browsing tons of items intuitively.

• Prototypes were for Books, ICHIBA, and Travel.• It can handle hundreds of thousands to millions.

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BigData Surfing: You can watch all items on Rakuten Ichiba.

How do you show all the data of Rakuten items?

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RPad for BigData

•Actually, there is big data screen behind RPad.•Users can share big data screen among plural RPads.

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Summing up,

PC/cell phone

Physical

Natural

BigData

DirectionsNew devices

Experiencing advent of new devices, we’re getting into big changes.RIT has developed prototypes and solutions. Let’s discuss it.