RIT (Rakuten Institute of Technology) presentation about UI/UX

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RIT (Rakuten Institute of Technology) presentation of UI/UX by Masaya Mori.

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  • 1. RIT presentation about UI/UXRakuten Inc. RIT. Masaya Mori 2011 1

2. Were facing the changes. GlobalUsersChanges 2 3. Devices change Shift to Smartphones and Natural DevicesMark Weiser3 4. Online to OfflineNew e-commerce is combining real and net.ShopKickMilo AmazonShopSavvy A9 Flow4 5. Info. explosionIts getting larger exponentially. 5 6. CloudPrivate & Public, IaaS & PaaS6 7. Summing up,Experiencing advent of new devices, were getting into big changes.PC/cell phoneNew devicesDirectionsPhysical NaturalBigData 7 8. Physical WorldExperiencing advent of new devices, were getting into big changes.PC/cell phoneNew devicesDirectionsPhysical NaturalBigData 8 9. Stepping into Physical world 9 10. TESCO subway virtual storeThis changed physical world to be an interface for the internet. 10 11. Nisugata for feature-phoneBuy an item you watched earlier. This is first prototype. Take a photo of item, and send itvia e-mail. This system finds item data, andyou can go item page in ICHIBA.11 12. NISUGATA for Wine search on iPhone wine you drink now original image processing technology You can search wine which you drink. By exploiting sophisticated algorithm,we can provide a function to search forsimilar label of wine regardless ofshooting angle. Top page Shoot wine label Send info to server Get search resultYou can use stored picture for a search later, even if there is no 12signal for your 3G/wifi when shooting wine. 13. AR-HITOKE AR-HITOKE came originallyfrom HITOKE reflecting userpurchase info. This enables youto see physical item info &other users commentsuniquely via iPhone.13 14. AR-HITOKEAR-HITOKE overlays online purchase info. and user comments onphysical view via smartphone, to help understand more.Online purchase info User statisticsUser comments 14 15. Ubira: Rakuten O2OWere proceeding with O2O pjt named Ubira.This combines a physical world and a cyber world.Collaborate w/ shopCheck-inCoupon / PointBarcode scanAffiliate 15 16. Natural InterfaceExperiencing advent of new devices, were getting into big changes.PC/cell phoneNew devicesDirectionsPhysical NaturalBigData16 17. Providing more natural I/F 17 18. Kinect (former, CANESTA)They provided the prototype of new sensor shopping IF. 18 19. Team Lab MirrorYou can try on tons of clothes speedily and easily by iPhoneor gesture. http://dev.team-lab.com/index.php?itemid=252 19 20. New texture UIR-Rich-Browser Browser suitable for EC leveraging smartphone features It utilizes functions of smartphone and generates purchase opportunityand user experience having fun. By charge slide (our patent) and double slide operation, it canrealize the usability not existing before in conventional browther. You can scroll screen If you hold finger on It executes the function mapped charge slide usually by finger for 1 sec, to the direction of finger slide By charge slide, you can put items onto your cart during browsing pages. 20 21. RPad 21 22. Transferring ExperienceTo pursue a futuristic application, we developed new prototypes such as Smart Shopping, Gesture Based Shopping, collaborating with Tsukuba University. Smart ShoppingGesture Based Shopping 22 23. http://www.neurosky.com/ 23 24. BigData ComputingExperiencing advent of new devices, were getting into big changes.PC/cell phoneNew devicesDirectionsPhysical NaturalBigData24 25. Handling BigData 25 26. Kitsuregawa lab. Tokyo Univ.They are conducting research next I/F handling BigData allover the web. 26 27. Tilt: FireFox addonIt displays web pages structure in 3D view, utilizing WebGL. 27 28. [BigViewer] handling very huge imageRealized high-speed access to big photos. Realized high-Big photo Can apply for item search on huge catalogue by mobile. Can30,000 5,500 Cattle 3,980 () 180 180 !!! !!! 28 29. BigViewerhandling ultra-large image data BIgViewer enables you to browse photo and magnify spotvery freely and quickly. enlarge display 29 30. Displaying Huge Sized ImagesHow to handle huge images with mobile phone?Enlarging / Narrowing parts of huge imageDescription buy BigViewer30 31. Related technology: an actual case of Infoseek NewsMap Implemented new I/F browsing photo news.InfoseekNews Reduced hurdles to watch a lot of photos. Increased user duration of stayNewsMapUser can browse lots of photo newsfreely and quickly. 31 32. BigData Surfing RIT invented BigData Surfing application torealize browsing tons of items intuitively. Prototypes were for Books, ICHIBA, and Travel. It can handle hundreds of thousands to millions. 32 33. BigData Surfing: You can watch all items on Rakuten Ichiba.How do you show all the data of Rakuten items?33 34. RPad for BigDataActually, there is big data screen behind RPad.Users can share big data screen among plural RPads. 34 35. Summing up,Experiencing advent of new devices, were getting into big changes.RIT has developed prototypes and solutions. Lets discuss it. PC/cell phone New devicesDirections Physical Natural BigData 35