risks and rewards of selling to the government: lessons learned at dia
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Risks and Rewards of Selling to the Government: Lessons Learned at DIA. Lewis Shepherd Chief, Requirements & Research Defense Intelligence Agency. Challenge: IT for a Loose Global Confederation. Analytical Production Centers (DIA, ONI, NGIC, NASIC, MCIA) Defense Attaches around the globe - PowerPoint PPT PresentationTRANSCRIPT
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Risks and Rewards of Selling to the Government:
Lessons Learned at DIA
Lewis ShepherdChief, Requirements & Research
Defense Intelligence Agency
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• Analytical Production Centers (DIA, ONI, NGIC, NASIC, Analytical Production Centers (DIA, ONI, NGIC, NASIC, MCIA)MCIA)
• Defense Attaches around the globeDefense Attaches around the globe
• Joint Reserve Intelligence CentersJoint Reserve Intelligence Centers
• 11x COCOM Intelligence (Strategic Command, Pacific 11x COCOM Intelligence (Strategic Command, Pacific Command, European Command, etc.)Command, European Command, etc.)
All-Source Fusion and Operational Intelligence All-Source Fusion and Operational Intelligence
Technical and non-technical collectionTechnical and non-technical collection
System Design, Development, Integration, O&MSystem Design, Development, Integration, O&M
Challenge: IT for a Loose Global Challenge: IT for a Loose Global ConfederationConfederation
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Why We Had to ImproveWhy We Had to Improve
News You Already Know: 9/11 exposed serious problems in Intelligence Community
More News You Know: First years of GWOT (Global War on Terror) and Iraq War exposed serious problems with intelligence support for warfighter
Among the common lessons: Old model of DoD and IC procurement of IT should go the way of the dinosaur
= Over-reliance on large Systems Integrators
= “The F-22 Model”
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DoDIIS Enterprise:
• $1 billion IT budget
• 20,000 customers
• 80,000 more use our systems
(NSA, CIA, FBI, DHS, etc)
Lesson: Run IT as an EnterpriseLesson: Run IT as an Enterprise
Beginning in 2005: Consolidation of all IT operations for the DoD Intelligence Information System (DoDIIS)
DoDIIS = the “IT arm” of the U.S. General Defense Intelligence Program (GDIP)
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RR22: the Requirements & Research Group: the Requirements & Research GroupLead theLead the research and evaluation of next-research and evaluation of next-
generation technological solutionsgeneration technological solutions for DoDIIS for DoDIIS requirementsrequirements
Entry Entry Point for all new technologies:Point for all new technologies:H/W, S/W, infrastructure, architecture, standardsH/W, S/W, infrastructure, architecture, standards
Operations modeled on IBM, Microsoft, Google Operations modeled on IBM, Microsoft, Google Research:Research:Centralized control, decentralized execution, virtual Centralized control, decentralized execution, virtual collaboration; Government & contractor staff in 7 collaboration; Government & contractor staff in 7 labs on three continentslabs on three continents
Lesson: Run IT as an Enterprise
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IT Guidelines for DoDIIS
• Service Oriented Architecture (Web Services)
• Loose Coupling of Applications
• Standards Based (Platforms, Services, Data)
• Data Interoperability and Agility
• Preference for COTS
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• Each Fall: DoDIIS Industry Day, in Washington Each Fall: DoDIIS Industry Day, in Washington - and a follow-on Technology Day - and a follow-on Technology Day
• Each Spring: “DoDIIS Worldwide Conference” Each Spring: “DoDIIS Worldwide Conference” with ~225 companies’ booths, exhibitswith ~225 companies’ booths, exhibits
• Website at: Website at: www.dia.mil/innovation
• Email us at: Email us at: [email protected]
Lesson: Make it Easy for Lesson: Make it Easy for Companies to Crack the Companies to Crack the DoDIIS DoorDoDIIS Door
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Practical Result: Easier B.D.
CENTCOM
EUCOM
SOUTHCOM
SOCOM
JFCOM
AFC2ISRC
NORTHCOM
STRATCOM
TRANSCOMPACOM
DIA MCIAONI
NASIC
NGIC
USFK
Vendor Calls previously “entertained” anywhere a Commander had an IT budget
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www.dia.mil/innovation
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Vendorpedia
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• Each Fall: DoDIIS Industry Day, in Washington Each Fall: DoDIIS Industry Day, in Washington - and a follow-on Technology Day - and a follow-on Technology Day
• Each Spring: “DoDIIS Worldwide Conference” Each Spring: “DoDIIS Worldwide Conference” with ~225 companies’ booths, exhibitswith ~225 companies’ booths, exhibits
• Website at: Website at: www.dia.mil/innovation
• Email us at: Email us at: [email protected]
Simplifying AccessSimplifying Access
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What Users Have Access to What Users Have Access to Today…Today…
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……and the Information Overload they both and the Information Overload they both WantWant and and FearFear
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Summary: Your Risks and Rewards
• Our purchase cycle still outside commercial ones
… but getting much shorter, more predictable
• Our IT budget flattening…
… but we’ll never go out of business
• Need “cleared” personnel, SCIF space
… but SI’s now playing this role for “partners”
• Our needs continue to be somewhat niche
… but increasingly leading-edge for industry
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• www.dia.mil/innovation
Lewis ShepherdLewis Shepherd