risk communication plan
TRANSCRIPT
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MA NAG I N G VOL CAN I C R I S K ATMOU N T RA I N I E R
R I S K C OM M UN I C AT I ON P L A N
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WH Y I S R I SK COMMU NI CAT I ON NE EDE D?
• Residents have the right to know and need to know
• Insurance purposes• People know about the
risk, but not what the risk means
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W H AT I S T H E R I SK ?
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C AR E C OMMU N I C AT I ONWHAT TYPE OF RISK COMMUNICATION?
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P I E RC E C O U N T Y , C A R BO N A N D P U YA L LU P R I V E R VA L L E Y S
WHO IS E F FEC TE D BY I T ?
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W H O I S T H E A U D I E N C E ?
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• Carbon and Puyallup River Valleys
• Pierce, Lewis, King, Thurston Counties
• Highly Urbanized
• Roadways and State Route Networks
A U D I E N C E PR O F I L E
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R I S K P E RC E P T I O N S T U DY D E S I G N
H OW PERCEPT I ON COU LD BE GAT HER ED
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A D D R E S S I N G O U TRAG E FAC T O R S
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S T RAT E G I E SR IS K C O M M U N IC AT I O N
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• B UL LET P O INT S
P IC T U RES
H OW T O B E P R EPAR ED
WH AT T O D O I F I T D OES ERU P T
FAC T S ABO UT T H E VOL C ANO
S M ALL ER T OWNS AND C I T I ES
W I T H D I F F EREN T READ I NG
LEVEL S
ST RAT EGY ON EFAC T SHEETS
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• FAC E BO OK
T W I TT E R
P OS T S A BOU T I M P ORTA N T
I N F OR MAT I ON
VOL C A N O AC T I V I T Y
M OR E P E OP LE AR E U T I L I Z I N G
S OC I A L ME D I A
E A S Y T O GE T P O I N T S AC R OS S
ST RATE GY T W OS O C IA L M E D IA
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T H A N K YO UAN Y Q UE S T IO NS ?