risk comms presentation for asef social media workshop ... 1... · workshop on effective risk...
TRANSCRIPT
Risk Communications Focus Area 5
Asia Pacific Strategy for Emerging Infectious Diseases (APSED)
Joy Rivaca Caminade Technical Officer (Risk Communications)
World Health Organization – Western Pacific Regional Office (WHO-WPRO)
Workshop on Effective Risk Communication for Public Health Emergencies and the Role of Social Media Asia-Europe Foundation (ASEF) Public Health Network 3–4 June 2013 l Bali, Indonesia
Our first lesson in communication…
SARS 2003 the first global outbreak to highlight the importance of
COMMUNICATION in a public health emergency….
SARS: an unknown coronavirus
8098 cases 774 deaths 26 countries affected trends in airline passenger movement drop economic loss: US$ 60 billion
SARS triggered change in the way communication is handled…
Workshop on Effective Risk Communication for Public Health Emergencies and the Role of Social Media Asia-Europe Foundation (ASEF) Public Health Network 3–4 June 2013 l Bali, Indonesia
Key Milestones…
To build sustainable national and regional capacities and partnerships to ensure public health security against emerging diseases and other public health emergencies
2010 2009 2005 2003
Workshop on Effective Risk Communication for Public Health Emergencies and the Role of Social Media Asia-Europe Foundation (ASEF) Public Health Network 3–4 June 2013 l Bali, Indonesia
WHY invest in risk communications?
EVERY SINGLE
(public health) intervention
during a public health emergency will
SUCCEED OR FAIL
based on the way we
COMMUNICATE.
Workshop on Effective Risk Communication for Public Health Emergencies and the Role of Social Media Asia-Europe Foundation (ASEF) Public Health Network 3–4 June 2013 l Bali, Indonesia
APSED (2005)
APSED (2005)
1. Surveillance and Response
2. Laboratory
3. Zoonoses
4. Infection Control
5. Risk Communications
raised the profile of risk communications
introduction of the concept and the unique requirements
included in outbreak responses and other collaboration arrangements
opportunities for risk communications and media training
Key Achievements of APSED (2005)
Workshop on Effective Risk Communication for Public Health Emergencies and the Role of Social Media Asia-Europe Foundation (ASEF) Public Health Network 3–4 June 2013 l Bali, Indonesia
APSED (2010) Expanded Scope
APSED (2005) 1. Surveillance and Response
2. Laboratory
3. Zoonoses
4. Infection Control
5. Risk Communications
APSED (2010) 1. Surveillance, Risk Assessment and
Response
2. Laboratory
3. Zoonoses
4. Infection Prevention and Control
5. Risk Communications
6. Public Health Emergency Preparedness
7. Regional Preparedness, Alert and Response
8. Monitoring and Evaluation
Workshop on Effective Risk Communication for Public Health Emergencies and the Role of Social Media Asia-Europe Foundation (ASEF) Public Health Network 3–4 June 2013 l Bali, Indonesia
Risk Communications and APSED (2010)
Moving on with APSED (2010)
Built on the achievements of the original APSED, while recognizing variations in existing capacity.
Seeks to widen its scope to include other acute public health threats (e.g., food safety and health threats due to natural disasters).
Three components, but the focus for capacity development is on
HEALTH EMERGENCY COMMUNICATIONS
Workshop on Effective Risk Communication for Public Health Emergencies and the Role of Social Media Asia-Europe Foundation (ASEF) Public Health Network 3–4 June 2013 l Bali, Indonesia
Risk Communications (APSED 2010)
VISION
“Risk communications is institutionalised within the
Ministry of Health (MoH) as an essential component of the health emergency response actions, and integrated into
routine prevention functions.”
Workshop on Effective Risk Communication for Public Health Emergencies and the Role of Social Media Asia-Europe Foundation (ASEF) Public Health Network 3–4 June 2013 l Bali, Indonesia
Key Components of Risk Communications
Responsible risk communication is now recognized as vitally
important in managing acute public health emergencies.
Health Emergency Communications
Operation Communications
Behaviour Change Communications
(Social Mobilization)
Asia Pacific Strategy for Emerging Diseases (APSED 2010)
Workshop on Effective Risk Communication for Public Health Emergencies and the Role of Social Media Asia-Europe Foundation (ASEF) Public Health Network 3–4 June 2013 l Bali, Indonesia
Interplay of Communications Components in a Public Health Emergency
1 Verify event
2
Conduct notification
3
Conduct risk assessment (activate health emergency plan)
4
Organize assignments
5
Prepare information and obtain approvals
6
Release information to media, public, partners
7
Obtain feedback and conduct evaluation
8
Conduct public education
9
Monitor events and modify as needed
Public Health Event (official source, news, rumours)
OPERATIONAL COMMUNICATIONS
HEALTH EMERGENCY COMMUNICATIONS
BEHAVIOUR CHANGE COMMUNICATIONS
Workshop on Effective Risk Communication for Public Health Emergencies and the Role of Social Media Asia-Europe Foundation (ASEF) Public Health Network 3–4 June 2013 l Bali, Indonesia
By the end of five years….
A structure/team/mechanism is established at the MoH
Strong linkages and coordination arrangements systematically integrate risk communications with risk assessment, surveillance and response
Working mechanisms (procedures, guidelines and protocols) are developed and tested
Advocacy for policy and programme support – system of learning by action and experience
Career development programme for risk communications ensures sustainability
Workshop on Effective Risk Communication for Public Health Emergencies and the Role of Social Media Asia-Europe Foundation (ASEF) Public Health Network 3–4 June 2013 l Bali, Indonesia
Challenges
Policy support for the operational framework and structure for health emergency communications within the Ministry of Health
In some Member States, there is relative difficulty in differentiating health emergency communications function, versus the existing health education and health promotion programmes.
Limited buy-in and planning for health emergency communications
Workshop on Effective Risk Communication for Public Health Emergencies and the Role of Social Media Asia-Europe Foundation (ASEF) Public Health Network 3–4 June 2013 l Bali, Indonesia
Priority Activities in 2012-13
Development and testing of health emergency communications procedures, guidelines and protocols (including interface with other existing programmes of the ministry of health)
Application of tools and procedures using real-life events (regional and national level exercises)
Supporting Member States adapt health emergency communications protocols and guidelines for specific diseases or emergencies
Workshop on Effective Risk Communication for Public Health Emergencies and the Role of Social Media Asia-Europe Foundation (ASEF) Public Health Network 3–4 June 2013 l Bali, Indonesia
The way forward…
Proactive advocacy through: -- Exercises (using real-life events in the region) -- Professional networking and career advancement (FETP-like training
programme) -- Champions (leadership role for health emergency communications)
Establishment of a structure/mechanism to proactively and efficiently coordinate health emergency communications
Development of appropriate feedback mechanisms as an integral part of the SOPs
Learning from and sharing lessons learned on health emergency communications (case studies and conferences)
Workshop on Effective Risk Communication for Public Health Emergencies and the Role of Social Media Asia-Europe Foundation (ASEF) Public Health Network 3–4 June 2013 l Bali, Indonesia
Challenges Communicators Face Today….
Emergence of social media: how fast is fast enough?
Multiple sources of information: some credible, others not
Need to be flexible and versatile – no one size fits all” or “plug and play”
Expectations of the public
Workshop on Effective Risk Communication for Public Health Emergencies and the Role of Social Media Asia-Europe Foundation (ASEF) Public Health Network 3–4 June 2013 l Bali, Indonesia
APSED (2010): Risk Communications Strategy and Workplan
For Member states to adopt a more structured approach to risk communications.
– Systemic
– Proactive
– Functional
Conclusion
Workshop on Effective Risk Communication for Public Health Emergencies and the Role of Social Media Asia-Europe Foundation (ASEF) Public Health Network 3–4 June 2013 l Bali, Indonesia
Thank You!