RISING TIDEROUND ONE IDENTITY

Success factors

• Memorable

• Embody our communication values: Autism, Employee Pride, Value

• Align with our personality Calm, Clean, Crisp, Confident, Forward, Modern, Fun

• Meaningful to your audience

• Bold simplicity, needs to stand out on road signs

• Flexible, works well on a variety of applications

VISUAL IDENTITY > SUCESS FACTORS

LOGO CONCEPT #1

VISUAL IDENTITY > Concept one

CAR WASH

STRENGTHS

VISUAL IDENTITY > Concept one

CAR WASH

BREAKDOWN: LOGO CONCEPT #1

• Composition creates a badge, subtly reminiscent of a ribbon. Plays on sense of pride and accomplishment.

• Feels bold, modern and confident

• Positions autism as the center

• Nice sense of circular motion

LOGO CONCEPT #2

VISUAL IDENTITY > Concept TWO

CAR$WASH

STRENGTHS

VISUAL IDENTITY > Concept TWO

BREAKDOWN: LOGO CONCEPT #2

• Embodies brand story

• Celebrates unleashing the value of your employees

• Great icon

• Scales well, is flexible

• Clean and professionalCAR$WASH

LOGO CONCEPT #3

VISUAL IDENTITY > Concept Three

CAR$WASH

STRENGTHS

VISUAL IDENTITY > Concept Three

BREAKDOWN: LOGO CONCEPT #3

• Creates a nice compact shape

• Scales well

• Feels very friendly, approachableCAR$WASH

#1 #2

#3

CAR WASH

LOGO CONCEPTS

CAR$WASH

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