rising purchasing power of the rural population to drive the confectionery market in india

Report: Confectionery Market in India 2014

Category: Food and Beverage

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• The Indian confectionery market is experiencing rising demand due

to various driving factors which, in turn, have been instrumental in

providing immense opportunities to manufacturers to grow and

operate in the market lucratively

• The Indian confectionery market is classified into three broad

segments:

Chocolate confectionery

Sugar confectionery

Gum confectionery

• It is seen that chocolate confectionery enjoys more popularity in

comparison to the others

Report Insights












• The chocolate confectionery segment is dominated by a large

number of MNCs and organized confectionery manufacturers

• Factors that have predominantly worked towards enabling the

confectionery sector to grow in recent years include:

Higher disposable incomes that have enabled consumers to enhance

their purchasing power

Rapid urbanization that has led to busy lifestyles and subsequent

inclination of consumers towards premium range of confectionery

Aggressive marketing campaigns by all the players to break the product

clutter and attract consumers through brand loyalty initiatives

Report Insights (Continued)












• In addition to these, the other factors which are contributing towards

the rapid growth of the industry include the growing gifting culture

within the country, fast expanding retail network and developing

rural sector

Report Insights (Continued)












• Overview of the confectionery market in India and historical and

forecasted market size data over 2013 to 2020 (E)

• Segmentation of the confectionery market and value chain analysis

• Overview of the chocolate confectionery market in India and

historical and forecasted market size data over 2013 to 2020 (E)

• Overview of the sugar confectionery market in India and historical

and forecasted market size data over 2013 to 2020 (E)

• Overview of the gum confectionery market in India and historical and

forecasted market size data over 2013 to 2020 (E)

Report Coverage












• Export-import overview of confectionery products, value and volume

of export-import over 2010-2011 to 2012-2013 and country-wise

value of export-import for 2013

• Qualitative analysis of market drivers, challenges, trends and

regulatory measures taken by the government

• Overview of the various industry bodies and their responsibilities

• Consumer preference of confectionery

• Analysis of the competitive landscape and detailed profiles of major

players

Report Coverage (Continued)












• Gain a complete picture of the historic development, current market

situation and future growth potential of the confectionery market in

India till 2020

• Understand the current market situation and future growth potential

of the confectionery market segments in India till 2020

• Plan and develop key partnering prospects

• Strategize marketing, market-entry, market expansion, and other

business plans by understanding factors influencing growth in the

market and purchase decisions of buyers

Report Benefits












• Understand your competitors business structures, strategies and

prospects, and respond accordingly

• Make more informed business decisions with the help of insightful

recommendations provided to succeed in the Indian confectionery

market

Report Benefits (Continued)












Table of Contents

• Executive Summary

• Macroeconomic Indicators

• Introduction

• Market Overview

• Value Chain

• General Distribution System

• Market Segmentation

• Consumer Insights

• EXIM

• Drivers & Challenges












Table of Contents (Continued)

• Government Rules & Policies

• Trends

• Competitive Landscape

• Strategic Recommendation

• Appendix












• Publish date: Apr 11, 2014

• Number of slides: 123

• Geographic coverage: India

• Available format: PDF, CD, Hardcopy

• Price for Single User License: USD 950

• Price for Site License: USD 1,425

• Price for Global User License: USD 1,900

• Delivery Time: Within 1 business day

• Payment Modes: Credit/Debit Card, RTGS/Wire Transfer, Google

Wallet, PayPal

Report Details












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rising purchasing power of the rural population to drive the confectionery market in india

Documents

chocolate confectionery

confectionery market

sugar confectionery

gum confectionery market

indian confectionery

confectionery sector

current market situation

forecasted market size