Rise Against

Image/Style

Rise Against are a Punk Rock band that started in 1999 but was originally called Transistor Revolt but was re-named Rise Against in 2001.

The band consist of 4 members

Individual Band-Members

Tim McIlrath: lead vocals, guitar (1999-Present)

Age: 33

Origin: Chicago, Illinois U.S

Individual Band-Members

Zach Blair: lead guitar (2007-Present)

Age: 38

Origin: Texas, Sherman

Individual Band-Members

Joe Principe: bass, backing vocals (1999-Present)

Age: 37

Origin: Chicago, Illinois U.S

Individual Band-Members

Brandon Barnes: drums, percussion (2000-Present)

Age: 40

Origin: Denver Colorado

Previous Band-Members

Toni Tintari: drums, percussion (1999-2000)

Mr. Precision: lead guitar (1999-2001)

Todd Mohney: lead guitar (2001-2003)

Chris Chasse: lead guitar (2003-2007)

The Music Genre/Audience

• The Music Genre of Rise Against is Punk Rock which would appeal to older generations such men in their early 20’s

Products

Career Paths

• Tim - majored in English and Sociology

• Zach -

• Joe -

• Brandon -

The Target Audience

• Middle aged men who like New Age Rock

• Also reach out to environmentalist and vegans

The Record Label

Rise Against work for many record labels that work together. These Record Labels are;

• Fat Wreck Chords

• Geffen

• DCG

• Interscope

Part 2 The Record Label

Fat Wreck Chords

• This record label is an independent record label focused on punk rock.

• In total this record label has 35 other bands in their portfolio besides Rise Against.

• This record label doesn’t have any particular Aims or Objectives.