Ring Shawls at BerlinPresented By-

Abhirup Ganguly

Akash Bajaj

Rupesh Shaw

Rintu Gupta

Sunit Mondal

BERLIN

– Capital and Largest City of Germany.

– Located in northeastern Germany on the banks of rivers Spree and Havel.

– Around one-third of the city's area is composed of forests, parks, gardens, rivers and lakes.

– Modern Berlin is home to world renowned universities, orchestras, museums, entertainment venues and is host to many sporting events.

Life at Berlin

Culture

– Western.

– Open minded.

Food

– Consists of bread, toast, or bread rolls with butter or margarine, cold cuts, cheeses, jam (Konfitüre or more commonly called Marmelade), honey and eggs (typically boiled).

– Noodles made from wheat flour and egg, are usually thicker than the Italian flat Pasta.

– Condiments used are: Parsley, Thyme, Basil, Sage, Oregano, Chives, Cardamom, Black Pepper, Anise Seed and many more.

– Influence of French, Greek, Italian, Spanish, Portuguese and Turkish.

– Indian, Vietamese, Thai and other Asian Cuisines gaining popularity since early 2000’s.

Leisure Time

– Galleries and museums

– Nightlife and festivals

– Performing arts

– Ice Rinks

– Unique City Walk

– Sports

Occupation

– Good Doctors

– Innovative Engineers

– Experts with Vocational Qualifications

RING SHAWLS “Many Looks .. One Stop..”

– Fine type of Cashmere Wool.

– Soft Gold in Kashmir.

– Shawls are Hand Spun and Woven in Kashmir and Nepal.

– Obtained from Cashmere Goat.

History

– In Afghan texts between the 3rd century BC and the 11th century AD.

– Founder of the Pashmina industry is traditionally held to be the 15th century ruler of Kashmir, Zayn-ul-Abidin, who introduced weavers from Central Asia.

– Pashmina crafts were introduced by Mir Sayyid Ali Hamadani.

– An authentic Kashmiri Pashmina comes from the Changthangi breed of the capra hircus goat and this breed constitutes less than 0.1% of global Cashmere production.

Why RING SHAWLS in Berlin?

– Cold Region.

– Light Weight.

– Alternate for Long Coat.

– Stylish.

Product

NAME:-PASHMINA SHAWL.– The most popular pashmina fabric is a 70%

pashmina/30% silk blend, but 50/50 is also common. – The 70/30 is tightly woven, has an elegant sheen and

drapes nicely, but is still quite soft and light-weight.

Place– Pashmina is a fine type of Kashmiri Wool, The textiles made from it were first

woven in Kashmir, The major center of Pashmina fabric production is the old district of Srinagar, capital of Indian Jammu and Kashmir.

– PLACE WHERE PRODUCT NEED TO BE SOLD:- BERLIN, GERMANY.

PriceIt ranges from 140 euro to 905 euro only.

Promotion

–CAMPAIGNS.–BROAD CASTINGS.–MAGAZINES.

Segmenting

Targeting

Age group - 25 to 45 years.

Positioning

Lower Middle Class to Upper Upper Class.

Logistics Management

– Roadways.

– Airways.

– Waterways.

Strengths

– Light Weight.

– Replacement of heavy Long Coat.

– Hand spun and woven.

Weaknesses

– Productivity only in Kashmir.

– High production cost.

– Transportation cost is much higher.

– Availability of raw material is not much abundant.

Opportunities

– Increase the profit.

– Popularity.

Threat

– Psychology of the People.

Budget