rikhozi credentials english - light & pdf version

SOARING IN MOZAMBIQUE07/01/2013Rikhozi Credentials, 2013

Who we are, What we doA short introduction

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Contents

1. RIKHOZI??

2. WHERE WE COME FROM

3. HOW WE WORK

4. FANATICALLY RESULT-ORIENTED

5. LIGHTER STRUCTURES SOAR HIGHER

6. GETTING YOUR VERY OWN PET HAWK

07/01/2013Rikhozi Credentials, 2013

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1. RIKHOZI??


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“Rikhozi” is Tsonga

for "African Falcon":

a small predatory bird

that hunts by flying at

high altitude,

observing the terrain,

and diving precisely to

scoop its prey - thus

obtaining the best

results.(1) Tsonga is the Mother-Tongue

of most Mozambican dialects.

1. Rikhozi??

Our Clients need Results.

While we love creative awards, results are our obssession:

The Bottom Line Rules!

Rikhozi Mozambique is a small and agile marketing consultancy and creative boutique, capable of bringing in the results through highly-localized-and-focused marketing communication solutions.

We specialize in Brand Reputation Management(In a world competing every day for share-of-mind among target segment groups who are increasingly well-informed, Brand Reputation is the first and ultimate success factor)

BRM requires a customized and balanced combination of PR, Mass Media, Online Intervention and Action Marketing – this is what we deliver.

We call it EBE: Encompassing Brand Experience.


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2. WHERE WE COME FROM

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Rikhozi Credentials, 2013

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Rikhozi Mozambique was founded in 2012 by Luís Marinho-Falcão: born in Angola, raised in Mozambique, over 24-years multi-disciiplinary experience in Marketing & Communication in 4 Countries, across 3 Continents, where he worked for a long series of World-class Brands:


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Brand Experience over the last 24 years

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3. HOW WE WORK

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3. How we work...

As a team. Always in a tight Client-Agency Brand Team.

It is not reasonable to expect any Agency to get a brief and come back

some weeks later with miraculous solutions for the Brand, unless that

work has been developed in permanent dialogue and cooperation with

the Client team.

No one knows their business and its challenges better than the Client;

over the years, we may learn, but not before; so all work must be

developed with the help and support of the Client team, otherwise it

won’t be effective.

Any campaign can only be called “Outstanding” if it brings in

business results.

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3. How we work

We start off being “Brand Therapists”, in order to become your first line of “Salesforce”:

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Wei-Ji (Danger/Opportunity)

+

Shi-Ji (Turning Point)

Business Insights (Client)

Market Insights (Team)

Consumer /Stakeholder Insights (Team)

STRATEGIC APPROACH


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E.B.E.

3. A simple method

You can only find solutions after you’ve pinpointed the issues:

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Contact Strategy

IDEA!

Media/ Solution

Media/ Solution

Media/ Solution

Media/ Solution


4. FANATICALLY RESULT-ORIENTED(Our true credentials are our Brand’s Reputations)

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Motorcare

Almera Launch


14Motorcare Services Launch

Mic

ra e

-mai

l

Hea

dli

ne:

“D

oes

yo

ur

Fle

et g

ive

yo

u a

hea

dac

he?

Now

ther

e’s

a s

imple

, ef

fect

ive

rem

edy

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CCS Launch

Launch Event


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Elizabeth Glaser Pediatric Aids Foundation

PEPFAR Close-out Event


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Superbrands

Video Development & Production for Press & Stakeholders Event


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(Click on image to watch video online)

http://www.youtube.com/watch?v=s-zUmeDzDCU&feature=share&list=UUSXeUtYDXoYPYAKq8zZ7qxA

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ÍndiCoWork

Brand Identity


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InvesteImóvel Group

Print Campaign


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Headline: “This is the stressed-out look of someone desperate for a

new home”

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MMM (Best Brands in Mozambique)

Strategic Consultancy & Debate Moderation


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(Click on image to watch TVC online)

Vodacom

“Refresh your Summer” Campaign: Executive Production


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http://youtu.be/MRv3HCMgSh0

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Park Inn by Radisson Tete Hotel

Grand Opening


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Print Campaign

Co

llat

eral

Mat

eria

ls

Inv

itat

ion

5. LIGHTER STRUCTURES SOAR HIGHER


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Falcão

Copywriter Copywriter

Designer

Artwork

DTP

ProducerOutside

Suppliers

PR Consultant

Media

6. A light and limb structure

The lightest a company structure is, the fastest and most agile;

An excelent network of third-party partners reinforces our capacity whenever necessary.


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6. GETTING YOUR VERY OWN PET HAWK


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1. It all starts with an informal meeting to discuss your business,

brand or institution;

2. Depending upon pinpointed issues and challenges, Rikhozi will

come back within one to two weeks with a service proposal that

includes:

A Strategic Approach;

Some proposed solutions;

A Financial Proposal.

Rules and Principles in our proposals:

We’d rather work our Brands long-term;

Our work is charged separately from outside suppliers;

All and any third-party costs are invoiced directly to Client.

3. Once a proposal is discussed and agreed upon, a formal

agreement is signed;

4. The whole Rikhozi team becomes part of our Client’s Brand team.

6. Getting your very own pet hawk07/01/2013Rikhozi Credentials, 2013

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Obrigado – Khanimambo – Thank you 27


(If you’d rather have this presentation in High Resolution,

with integrated multimedia, CLICK HERE)

https://www.dropbox.com/sh/ihw0x9pmly28uj6/i463JQlKpn

rikhozi credentials english - light & pdf version

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brand therapists

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