Biting the hand that starves us.

Presented by Laoise O’MurchúEuroComm 2011

“Internal communications is the strategic development of mutually beneficial relationships with multiple employee stakeholders, on whom the organisation’s success depends, by the use of measurable methods of communication.”

The Findings

The CEOs’ perspective The Communicators’ perspective The employees’ perspective What the results tell us.

CEO’s Perspective

Case Studies CEO Support

A 9/10

B 10/10

C 10/10

D 8or9/10

CEOs and ROI

“No tangible measurements” “It’s important but other items

can take priority” “Can’t state in measurable terms

how it adds value to the organisation”

“Need to become more strategic”

Communicators Perspective

No strategic plan Vague aims: “Increase employee

engagement” “Improve employee awareness

of their role” “Increase awareness of the

organisation’s strategy”

Planning and Listening

Case Studies

SMART Objectives

Communication Needs

A NO NO

B NO NO

C NO NO

D NO YES

Selecting the Right Tools

Busy with outputs rather than outcomes

Intranet Staff briefings Newsletter Engagement Survey Social Media

Measurement, evaluation and two-way communication

Employees viewpoint

“Communication is a tick box exercise”“Management just go through the motions”“Some parts of the organisation are better at communication than others.”“ They don’t really want to hear what we have to say”“If I had a good idea I think they would listen to it”.

What could be improved?

Strategic/ SMART

Tools/ Two way

Measure/ continuous

Leadership Role

YES WE CAN.

Presented by Laoise O’Murchúhttp://ie.linkedin.com/in/laoise